A redesign requires a lot of considerations: cost, time, functionality, business goals, performance… But there’s a secret to landing in that 25% of brands that are over the moon with their redesign. In Huemor’s guide, you’ll get clear on what you want from a redesign and create a step-by-step plan to get it done.
Wanna know what sucks?
3 out of 4 of business owners are unhappy with their website redesign. But it doesn’t have to be that way.
And in this guide, we’re going to show you exactly how you can land in that 25% of business owners who are over the moon with the quality of their redesign.
Here’s the skinny:
The best website redesign projects are the fruits of solid planning.
You need to know your goals, your budget, and who you want to partner with.
(Giving yourself plenty of time to execute is a good idea too.)
Let’s look at each:
Goals: What are your business goals? Do you want a redesigned website to grow your email list, increase your average order value, or get you more leads through your contact form? A website redesign that pays for itself is (obviously) worth the investment.
(This guide’s companion worksheet has space for you to create and refine your goals.)
Budget: A low budget means you’ll spend money on something that doesn’t turn out as well as you’d have liked. If you skimp on copywriting, design, or any of the things that contribute to a successful website, then the end product suffers.
(Stuck on budget? We link to some budget calculators in the guide.)
Partners: Don’t partner with someone who isn’t the best fit for you. Pick an agency (or freelancer) based on their personality and expertise… not because you or someone at your organization knows them. You’re going to work with these people for a few months—they should get you.
(Don’t even know where to look? We list some recommendations in this guide.)
…all this sounds great, you say, but what are the actual results of a website redesign? Why should you go through the trouble?
Here are some results we’ve created for clients:
● HeforShe, the UN’s gender equality initiative, saw a 1250% increase in conversions.
● Ironside Computers tripled their sales.
● CoverFx increased their average order value by 27%.
A website redesign, planned for and done right, is one of the best investments you can make for your business.
Check out the article to read more.