Bookmark releases the new Content Audit Checklist, the second in a series of content marketing strategy tools being produced this year.
The goal of these guides, toolkits and checklists is to help marketers create quality content for their audiences.
Here’s a sneak peek of what’s included in the Content Audit Checklist:
• Understanding why audits should be top-of-mind
• Setting goals and defining KPIs
• Determining parameters and evaluating your content
Gerry McGovern, Author and Consultant commented about the Audit Checklist,
“Microsoft once did a content audit and discovered that 3M of their 10M pages had never been visited! …getting rid of irrelevant content made relevant content much easier to find.”
Content audits are the frontline resource in dictating content strategies. This checklist will show you how to review the content in your brand’s ecosystem – to know what’s working and what’s not, while maximizing effectiveness going forward. Download the Content Audit Checklist here.
With a commitment and drive to help brands excel, Bookmark is available to help brands develop personalized content strategies at scale.
Ensure that the content you create and distribute remains relevant, engaging and actionable for your customers. Take the first step towards content excellence with a content audit!
We are a full-service global marketing company that brings together content and communications. We are experts at engaging consumers, driving sales and transforming brands, and use consumer insights to develop measurable marketing strategies and creative propositions. Our content is distributed in more than 180 countries worldwide, across every continent, in 40 languages: We pride ourselves on our understanding of local cultures on a global platform.