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Omnicom Has Just Announced The Launch Of Omnicom Experiential Group

Omnicom has just launched a new offering called “Omnicom Experiental Group” that brings global agencies which are the bests in their fields together to deliver global solutions.

The new Experiential Group formed by the agencies Auditoire, DoIt!, GMR Marketing, Luxury Makers, and TRO will focus on enhancing new business development as well as creating customized teams for new and existing clients.

According to the press release shared by Omnicom Group, the group will also be centered upon better targeting of internal investments; improving expertise and knowledge across management teams; and creating more opportunities for our employees.

Cameron Parsons, CEO of GMR Marketing said:

Omnicom Experiential Group provides us an opportunity to combine the strengths of our individual agencies to create an unmatched global offering for today’s leading brands. We know that marketing is changing at the speed of culture. Now, more than ever, creating a truly meaningful connection and building consumer trust through experiences gives us the power to change how people think, feel and behave.


Including 1600 practitioners across 29 offices in 16 countries, Omnicom Experiential Group will have five global hubs for leadership. These global hubs are shared as London, Milwaukee, Paris, Sao Paulo and Shanghai. The group will be led by the founding members who are Cameron Parsons, CEO, GMR Marketing, Cyril Giorgini, CEO, Auditoire and Michael Wyrley-Birch, CEO, TRO Group.

Cyril Giorgini, CEO of Auditoire said:

We all know that more and more people seek experiences over material objects. Omnicom Experiential Group gives us a global toolbox of capabilities and talent to bring brand experiences to life anywhere, anytime. For global brands with a need to deliver global strategies with local insight, there is no better solution.

Michael Wyrley-Birch, CEO, TRO Group said:

In the current environment where fast-changing technology and customer requirements are driving change, speed is a key competitive edge for our clients. As a borderless agency, we can develop global strategies and creative that are relevant and implemented by our local experts at the speed that keeps our clients ahead of the competition.

Recently, Omnicom Group announced its Brand Consulting Group that will be focusing on boosting new business development, customising teams for clients, and improving management teams.

If you are already excited to work with Omnicom Experiental Group and ready to share your all talent and ideas with the network, here you can visit omceg.com to find out more.

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