Digital PR Strategist

Impression is looking for a Digital PR Strategist to join their team in Nottingham.


Impression is looking for a Digital PR Strategist to join their team in Nottingham.

What Will You Be Doing? :

  • Assisting in link auditing tasks such as backlink analysis and competitor link reviews
  • Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
  • Writing press releases and thought leadership style articles
  • Analysing data with a view to creating ‘news from nothing’
  • Gathering comments and opinions as assets to share with the media
  • Supporting in the development of creative campaign ideas and seeing these through to execution
  • Building outreach lists and engaging in journalist relationship activities
  • Leading and overseeing account activity, including devising and implementing strategy and delegating to the wider team, with the goal of getting our content placed in relevant target publications and websites
  • Ideating and showing your creativity when coming up with campaign pitch ideas for client accounts
  • Reporting campaign results to clients through regular structured and ad-hoc reporting
  • Contributing to the wider Impression business marketing goals, including regular blogging and delivery of occasional training sessions
  • Self learning to ensure you’re always up to date on the industry and inspired by other creative PR campaigns
  • Ongoing involvement in on page SEO training and a passion for keeping up to date with the latest in search engine optimisation techniques (especially regarding links)
  • Challenging yourself, your team, and your clients to ensure we’re always collectively driving in the same direction whilst being respectful, fair, and focused on results as we do it
  • Getting involved with new business pitching, showcasing your expert knowledge to receptive prospects

Why Work For Us?

Be a part of a team that has recently won accolades from the Drum, UK Content Awards and more. Our Digital PR team is growing, and so is our client roster. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Some of the good stuff:

  • A starting salary of £27,500 – £31,500 DOE with a transparent career progression framework and regular quarterly performance reviews
  • 28 days annual leave (plus your 8 bank holidays in 2022 means over SEVEN weeks off work to spend on travels/family-time/hobbies/chillin’)
  • Flexible and hybrid working, we like to balance remote time with time in the office collaborating and having fun in person whatever works for you!
  • Private medical insurance and access to mental health support systems, including remote therapy sessions
  • A full social calendar with a planned social event each month (Summer & Christmas parties are usually off-site!)
  • Enhanced sick pay – 8 weeks full pay, 8 weeks half pay in 12 month period
  • 3% employer pension contribution, with an additional 1% based on company performance
  • Extended maternity & paternity leave, for you to take care of the newest member of your family
  • Life leave – moving house? taking a loved one to a hospital appointment? Sometimes the unexpected happens in your life and you need some paid leave
  • Special savings on bikes and tech through Cyclescheme and Techscheme respectively
  • Access to Perkbox, an online portal full of amazing discounts and freebies
  • The usual agency stuff – office dogs, yoga, drinks fridge, zumba, ping pong etc

Who Are You?:

We’re looking for someone with a passion for PR and a hunger to excel in this exciting role.

To be considered for the digital PR Strategist role at Impression, you will need to:

  • Demonstrate a good understanding of the role of digital PR in the wider marketing landscape
  • Share campaigns you’ve been involved in or seen from the industry and explain what you liked and why they worked well
  • Have some demonstrable experience supporting on, and managing Digital PR campaigns across a range of verticals (or similar), potentially around 24 months in total
  • Have experience of managing strategy and/or PR accounts, demonstrating management of the full client lifecycle, from pitching strategy and analysis to strategy implementation and client communication
  • Be skilled in managing your own workload and delivering to an exceptional standard
  • Have excellent copywriting skills
  • Be an engaging, confident communicator, with experience presenting results and updates to key client stakeholders
  • Have a vision of where Digital PR as an industry is going
  • You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
  • Agency experience advantageous but not essential

Job Application Link:


We are a multi-award winning, Digital Growth Agency. We define and deliver integrated digital strategies that transform our clients from market players to market leaders.

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