Virco’s Digital Evolution: How Isadora Agency Balanced Utility and Brand Positioning with Custom Web Design
Virco has supplied quality furniture for America’s K-12 schools since 1950. Discover how Isadora Agency achieved a beautiful balance of robust client utility and brand positioning alignment in this custom web design.
Overview of the Project
Firstly, Virco is an industry giant! As a result, they have invented some of the most iconic chairs created for the classroom. Therefore, if you went to school in America, you’ve likely used their chairs and desks. School districts across the country depend on them for classroom solutions. In short, Virco came to our agency with the goal of leading the industry with a world-class digital infrastructure.
Custom Web Design Approach
Most importantly, our digital agency developed advanced custom product management features within the CMS. As a result, it makes managing products and configurations easy. For example, we started by implementing clearly defined, well-organized data fields. Additionally, we also configured smart search results that expedite data entry. Therefore, easy drag and drop functionality and quick tools help ensure the intelligent management of a vast product library. Above all, the back-end workflows are intuitive, saving time and money.
James Johnson, SVP, Chief Marketing Officer, Virco, said:
As a result, we have done multiple projects with Isadora! Certainly, we value the rapid response, and the on-time and on-budget deliveries.
American Innovation
In short, enjoy a feast of product color, finishes and choices. To clarify, the variety is unmatched in the industry! But, with various product configurations available, clients are now able to view and refine from a robust variety. Therefore, pushing user interaction through the roof! As a result, it’s now easier to visualize and build a classroom.
Sales-driven resources
Certainly, we worked with Virco on a wide breadth of valuable content. Therefore, giving visitors convenience when looking for resources. For instance, from project planning to healthy movement or rich case studies. Meanwhile, the new user experience intuitively guides professionals to a wealth of knowledge from Virco’s resources.
Iconic American quality
Above all, you’ll find our team’s custom web design on every page. For example, smart interactivity highlights key brand attributes, engaging users and raising awareness for this iconic USA brand.
Re-discovering a market leader
In short, the new web product is a robust platform. Therefore, with our agency’s collaboration, B2B clients all over the country are re-discovering the brand. Meanwhile, they are learning more about why they remained the industry leader for over sixty years.
Operational excellence
As a result, Virco has thousands of products and over 100,000 product configuration options! In addition, products come in a wide range of finishes. For example, materials and colors can come in multiple combinations. So, all needed to be easily organized and managed. In short, the robust product and content management tool we structured is reliable and flexible. Meanwhile, Virco continues to expand the online catalog post-launch. Therefore, giving clients variety!
Helping a market leader evolve
Most importantly, the new business grade site is a harmony of configurable product rich variety, solutions, and resources. Therefore, with our strategic collaboration, the new web product sits powerfully with its industry leadership position. As a result, since its launch, the custom web design has been such a success it has doubled in size! So, we are actively working on another website.
About Isadora Agency
Isadora Agency is a web design company and leader in enterprise digital transformations via branding, UX Design, Product Design, eCommerce, and ongoing web development & management.
