In Marketing We Trust Named Google Premier Partner of the Year Finalist

In Marketing We Trust has been named a Google Premier Partner of the Year finalist in the Brand Awareness and Account Team categories for their work with the Globus family of brands.

John Ball, Managing Director of Google Customer Solutions AUNZ at Google said:

The standard of entries this year was incredibly high, a huge thank you to all of our Australia and New Zealand-based agencies that entered! Our judges have selected the shortlist across five categories. Congratulations to all finalists!

The recognition from Google highlights In Marketing We Trust’s exceptional work in the paid media space and their ability to keep even the most hard-hit clients relevant during turbulent times.

When COVID-19 hit and borders were shut down in 2020, the travel industry was in turmoil. Globus family of brands (the largest tour operator in the world) needed to pivot quickly, from international to domestic travel within Australia and New Zealand. Traditionally, Globus customers in the ANZ region booked tours abroad, but with international travel shut down, these bookings halted.

With a full-scale digital marketing strategy that focused on the beauty of domestic travel in 2020 and 2021, In Marketing We Trust sold-out tours for Globus in just 6 months.

Louise Percy, Consumer & Ecommerce Marketing Manager, Globus family of brands, said:

Our main focus is now definitely on domestic business. And surprisingly, while we thought it would be predominantly the previous Globus family of brands customers, a high percentage of passengers booked on our domestic products are new to the company.

We curated our new domestic tours with Aussies and Kiwis in mind. Our inbound tours previously only catered to international customers who wanted to visit iconic sights, so our new products are very different, and overall our domestic clients have responded well. We are also doing our best to support all the local operators and businesses who have been greatly impacted by the bushfires and COVID-19, and In Marketing We Trust has helped us do so.

About In Marketing We Trust

In Marketing We Trust is the online marketing optimization agency of choice for travel brands. They focus on return, not vanity metrics.

They’ve worked with many highly successful travel clients like Expedia, Club Med, Columbus Direct, and eBay.