Produced by Magnani, Brilliant is a podcast about innovation, design and transformational experiences and #18 is about enlightening your SEO skills.
Each episode of Magnani’s Brilliant, delves into the inspiration, ideas, disruptions and downfalls that conspire to crown tomorrow’s market leaders. Let’s have a look at their SEO podcast and find out the hottest tips they shared.
In the first session of the recording, Justin Daab, Founder of Magnani is joined by Markus Hövener and Andreas Mueller, Founders of Bloofusion explained about the history of the search engine methods (such as AltaVista, etc.) and their strategies and chatting about the ins and outs of SEO, how it works and its history. Later on, they discuss the black-hat early days of getting found on the internet and how the tools, tricks and techniques for gaming the search engine system have evolved over the past 20 years. Andreas offers his views on the use of competitive intelligence and artificial intelligence in moving your content to the top of the SERP.
Then, post 2007, meaning post iPhone, things change rapidly and basically focusing on the content helps and solves the search engine thing in the right way. The on-page and off-page signals and writing that content using the right keyword and language still gets in today’s technology. Hövener further explains how Google becomes a radical departure from the other search engines and how it becomes popular with the reviews, the websites are reviewed and gives credits, inbound links, reliable sources and links from other websites and the results give true information about what a user has searched.
If this really gets you and you’re eager to learn more, listen the full podcast and stay tuned for another Brillant session by Magnani.
Produced by Magnani, Brilliant is a podcast about innovation, design and transformational experiences. Each episode delves into the inspiration, ideas, disruptions and downfalls that conspire to crown tomorrow’s market leaders and losers. Magnani is an experience design and strategy firm in Chicago, Illinois.
Magnani is an experience design and strategy firm in Chicago, Illinois.. Crafting digital experiences and brands people love at the intersection of human-centered design and business strategy.