whatsapp icon

An “Instagrammable” AR Marketing Campaign from IKEA: Müpolash

Ikea detected the brand’s most popular and combibed mug, pot, lamp and shelf and create an odd product and even displayed it at the Design Museum of Gent!

Ikea wants to increase its reach on Instagram with a newly created object. According to the new campaign, Müpolash is to become the platform’s most posted object. Consumer data has been the go-to muse for brands’ creative ideas, just like the previous examples from Google and Spotify. Now, it even inspired Ikea to make a new product.

Having an assumption about their followers and what they have been sharing on Instagram, the Swedish retailer has released a created the Müpolash. The thinking behind the Belgian campaign from Ogilvy Social Lab is, if Ikea’s mugs, pots, lamps and shelves are getting a ton of impression on social media, then the Müpolash, whose name should be the most Instagrammable thing ever made.

To boost the campaign, Ikea also was strategic about production. The Müpolash comes in white—the most Instagrammed color. It’s also environmentally-conscious, made of 100% biodegradable materials, and was crafted through 3D printing. (Perhaps all it needs to increase shareworthiness is the backing of a Kardashian.)

As part of the campaign, Ikea has also put a Müpolash on display at the Design Museum of Gent. Outside of that, it only created four others for the uber-limited-edition line. In order to get your hands on one, consumers have to use Ikea’s Müpolash AR Instagram filter and take a beautiful shot of the thingamajig in their home, tagged with IKEAbelgium and #monIKEA or #mijnIKEA.

Müpolash is expected that numerous photos of the object integrated into the apartment will soon be found under the hashtag. Ikea is right with his prediction and has actually produced the most instagrammable thing ever.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

WORK | Digital Ad Campaigns

IKEA Wants To ‘Spend Your Time’ During Purchasing Via Google Maps

IKEA becomes the first retailer to let customers pay using time ...

WORK | Digital Ad Campaigns

IKEA Is Ready To Celebrate The Festive Season With Their Very Own Christmas Ad, With Their Very Own Rap Track

Sweden-based home furnishing retailer IKEA has launched its very first Christmas ...

WORK | Digital Ad Campaigns

Best Easter Marketing Campaigns and Ideas of All Times

A candy-infused, ‘chocolate bunnies everywhere’ holiday, Easter is a joyful theme ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT