Céline was the only LVMH-owned fashion label without an own e-commerce site, so they joined the crowd and launched their website last week.
The French fashion house hosted the long-awaited launch of their own e-commerce website, and joined the ranks of luxury brands who are bracing against the onward march of Internet behemoths such as Alibaba and Amazon by shoring up their own online businesses.
Céline, owned by the fashion industry giant, LVMH Moët Hennessy Louis Vuitton, focused on the omnichannel push with a new verse of celine.com in France, for the first time the brand is offering all its product categories to shop online.
In collaboration with Work&Co, the minimalist approach of the new website matches Céline’s brand image under the brand’s creative director, Phoebe Philo. The exclusive online shop for Céline ready-to-wear, accessories, leather goods, shoes and jewelry, they will also provide a full set of customer services.
These include options to buy online and collect in store, return in store, request online an appointment in store or organize a pick-up at your home. The website will also be accessible in a global version by showing a larger product choice.
A spokesperson from the brand told WWD,
E-commerce is launching as planned with ambitious business objectives, but also as a key tool to increase visibility, recruit new clients and provide a full service to our clients who are looking for a global experience, mixing digital and physical touchpoints.
Céline has been taking shadowy steps into the digital world in 2017, with the launch of an Instagram account in February, which now has 639,000 followers. In November, it launched a WeChat account to service clients on the Chinese platform.
Let us leave you with an introduction video by Work&Co and images from the website that are curated with a wonderful creative direction:
The full-launch will be highlighted as a digital advertising campaign in France from this month. The rollout will reach throughout the Europe and the US in 2018, with Japan to follow in 2019.
As one of my personal favorite brands, Céline’s website absolutely rocks with its minimal-based design, and let’s say Binx Walton is a perfect choice for their seasonal campaign!