SEO for Fashion eCommerce: 7 Best Fashion SEO Strategies
Fashion SEO is critical for clothing brands aiming to succeed in this highly competitive but rewarding industry. With millions of consumers shopping online for clothing and accessories, clothing brands must fight tooth and nail for attention and high sale rates.
According to a study by Statista, the US fashion eCommerce market is projected to reach $100 billion by 2022. That’s a lot of trendy outfits and snazzy accessories!
To make sure their clothes don’t get lost in the sea of online options, clothing brands need to invest in SEO for their websites and eCommerce stores. That’s where we come in. In this blog post, we’ll spill the tea on the 7 best fashion SEO strategies that will help clothing brands slay the competition online.
Why Is SEO Important for Fashion eCommerce?
If you’re a fashion brand looking to make it big in the online world, you need to invest in fashion SEO -obviously! By optimizing your website for search engines, you’ll attract more visitors and, as a result, improve your chances of making sales. We strongly advise you to work with fashion SEO experts to achieve your organic traffic and sales targets. Here are our top picks for the best SEO firms in the USA to make your selection process fast and smooth!
Let’s understand what fashion SEO exactly does with an example. Imagine that you have an online fashion store selling sneakers and want to boost New Balance sales. Then you should be looking for keywords with high volume and low difficulty; at this point, you can use the keyword research tools:
When potential customers search for these terms on search engines like Google, your website will show up higher in the search results, increasing the likelihood that they’ll click through and potentially make a purchase.
What Makes Fashion eCommerce Unique?
Visual content is an absolute must in eCommerce and fashion marketing. So you must showcase your products in the best possible light, and use high-quality images and videos to capture the attention of potential customers.
Zara, for example, features amazing product images and videos on Instagram. So, it uses social media for artistry to target fashionistas!
With spectacular poses and stylings in the product photos, Zara generates hype and captures attention to ensure that the posts will be remembered.
This focus on visual elements in the fashion eCommerce world should be supported by SEO techniques. On your website, you should use image alt texts explaining each image, and the images should load in the blink of an eye. But, don’t forget that upload speed does not mean cutting off the visual quality. The higher the quality, the greater the potential for sales!
Best Practices for Fashion eCommerce
We’ve compiled the practices that will not only help you improve your organic traffic but also provide a better user experience for your customers and ultimately lead to more sales:
Conduct Keyword Research
When it comes to improving your brand’s SEO, one of the most important steps is conducting thorough keyword research. This means identifying the words and phrases that potential customers use to search for products online. As a clothing brand, you’ll want to use fashion SEO keywords that accurately describe your products and appeal to your target audience. Luckily, there are plenty of tools out there to help you with this, and you can find them in the next header.
With these tools, you can easily conduct keyword research and identify high-ranking long-tail keywords that will help boost your brand’s visibility online. So, don’t overlook the power of keywords, they can be your key to success!
Optimize Product Pages
If you have a fashion brand, you should ensure that its product pages are carefully optimized for search engines and provide a great user experience. This includes using relevant fashion SEO keywords in the page title, meta description, header tags, and product descriptions. You can also use high-quality images and videos that showcase your products and give detailed product information.
Establish a Fashion Blog
Writing product descriptions is a must, but not enough for a killer fashion SEO strategy. Establishing a fashion blog is needed for clothing brands to improve their website traffic and engage with their target audience. So you can drive traffic to your website with the help of high-quality content and establish your brand as an authority in the industry with useful and trendy styling tips that include your products.
As a result of such helpful content, you can keep your audience coming back for more! And establishing your brand as a fashion authority will provide you with tons of backlinks, which both boost your SEO and authority!
Malone Souliers’ blog serves as a window into the brand’s ethos, displaying their latest collaborations, collections, and inspirations behind their exquisite designs. Notably, the blog features engaging content such as the “Garden of Delights” for the SS24 main collection, offering readers a glimpse into the elegant silhouettes, delicate embellishments, and enchanting pastel-tinted color palettes that define their offerings. Additionally, the blog highlights special capsules like the wedding edit, providing insights into the perfect pair of shoes for that special day, adorned with shimmering decorations.
For fashion brands looking to build a profitable business, Malone Souliers’ blog exemplifies how to use digital content to enhance brand visibility, engage with a global audience, and reinforce brand identity.
UK-based agency, Skywire collaborated with The Malone Souliers, the luxury shoe brand known for its unconventional and artisanal approach to footwear. The agency elevated the brand’s Shopify Plus website, enhancing its visual aesthetic, UX, and underlying technology. Skywire implemented SEO strategies to improve the brand’s online visibility and searchability as well.
Improve Website Speed
Slow-loading websites can negatively impact the user experience and lead to higher bounce rates, as no one has extra time to waste while waiting. So you’d better optimize your website speed by compressing images, using a content delivery network (CDN), and reducing server response time to attract more customers. Tools such as Google PageSpeed Insights and GTmetrix can help you identify areas for improvement.
Invest in Link Building
Link-building is a must for powerful SEO. If you haven’t started giving weight to it, we suggest you knuckle down now. A smart link-building strategy can help you improve your website’s authority and search engine rankings with some top-notch backlinks. Partner up with other fashion industry blogs and websites or try your hand at guest blogging to get those high-quality backlinks rolling in!
Use Social Media for SEO
Through social media, you can showcase your products, interact with your followers, and drive traffic to your website. Writing an intriguing caption with a clear CTA can turn your views on social media into website clicks with low bounce rates!
Here’s an example of using a CTA in the caption and grabbing followers’ attention:
Focus on Mobile Optimization
Mobile optimization is crucial in fashion eCommerce. With more people using mobile devices to browse the internet and shop online. So we can say that you must optimize your websites to become truly mobile-friendly. This includes using responsive design, optimizing images and videos for mobile, and simplifying the checkout process. In the example below, you can see how Mango’s mobile website is easy to navigate and user-friendly:
On the hunt for the best agency for your fashion eCommerce site? Then Propeller might be the one you’re looking for. Propeller has more than ten years of experience introducing brands fiercely into the eCommerce market. To get you activated and growing, their production team specializes in working with Shopify Plus.
Essential Fashion SEO Tools
Without SEO tools, tracking your website’s performance to identify areas for improvement and optimize your content for search engines is nearly impossible, or at least an ineffective effort.
That’s why we’ve listed the top essential fashion SEO tools below to make everything easier for your fashion SEO optimization:
Semrush
When it comes to optimizing your fashion website for search engines, Semrush is the perfect tool to have in your corner. With Semrush, you can conduct keyword research, track your competitors, and improve your website’s overall SEO strategy.
Ahrefs
One of the most well-known SEO tools, Ahrefs, gives you information about the performance of your keywords, backlinks, and search engine rankings. Why don’t you immediately start using it to research keywords, track your competitors, and improve your link-building strategy?
Moz
Using Moz is like having an SEO expert by your side, providing you with information about your website’s search engine rankings and helping you optimize your website for search engines.
SimilarWeb
With the insights into your organic traffic and user behavior on your website that it has, SimilarWeb serves as your personal fashion SEO snoop. You can easily compare your website with that of your rivals and find out where you can make improvements.
Conclusion
We hope that you found this journey through fashion eCommerce and SEO as exciting as we did! It’s fascinating to see how optimizing your website for search engines can help your brand stand out and succeed in this highly competitive industry. By using fashion-specific keywords, optimizing product pages, improving website speed, investing in link-building, using social media, focusing on mobile optimization, and establishing a fashion blog, you can take your brand to new heights! Also, we highly recommend using essential SEO tools to track your website’s performance and optimize your content for search engines.
Success doesn’t happen overnight, especially when it comes to organic traffic, so be patient and stay committed to improving your fashion website’s SEO.
