Clear Digital Drives Data Clean Room Advantage for Habu with Scalable Web Design
When Habu was ready to reach a bigger, broader audience, the company approached Clear Digital to develop a modern, scalable website. Habu was looking for a digital partner that could leverage its updated visual brand and messaging to magnify its online presence. To align with industry events, they wanted to take a phased approach to launch a more attention-grabbing site. The result was a bold, scalable design that brought Habu’s message to a wider audience and made it stand out as a mature and trusted leader in data clean rooms.
Juan Novella, Head of Marketing, said:
At Habu we sought to transform our online presence and bring our new brand to life with a modern and engaging website. Clear Digital has the proven expertise that we looked for in a partner and their support has been key to deliver on our vision.
Establishing a New Visual Vocabulary
Habu’s new website expanded the brand’s visual vocabulary within a very strict and strategic color palette. A new photography style with gray-scaled photos enhanced the pops of yellow. Diagrams also used yellow highlights to focus the viewer’s eye and curate a targeted storytelling path. With clear, clean icons and refined patterns, the experience was optimized for readability and quick loading.
Framing the Best User Journey
To maximize development efficiencies and enhance ongoing scalability, the Clear Digital team developed a library of reusable blades. Building this kind of flexibility into the wireframing process enabled the initial pages to go live quickly while also enabling the addition of more sections over time. We created a fixed number of templates to keep the design lean and efficient, while the modularity gives a strong foundation for deepening the site as Habu’s business and offerings expand.
Crafting Content for Impact
Ensuring that every visitor to their site understood the power and potential of data clean rooms was a core objective for Habu. The web content had to explain the technology in a concise way, incorporating standard best practices for web content, and outline tangible benefits in a compelling way. Clear Digital used data-driven outcomes and real-world usage examples to showcase the benefits of Habu technology. Introducing a platform and solutions section allowed Habu to demonstrate the applicability of its software across industries and use cases. This approach also gave them the flexibility to deploy content in phases aligned with core campaigns.
Results of a Revamp
By bringing the new Habu brand to life and leveraging digital best practices, the new Habu site has driven greater audience engagement. The educational efforts on the site directly support sales motions and have helped improve lead conversions.
About Clear Digital
Clear Digital transforms B2B brands with results-driven websites and digital brand experiences with over 20 years of Silicon Valley success.
