Ciara Byrne

Ciara Byrnes spends most of her time reporting on digital marketing for an over-stressed audience of marketers and business owners trying to keep up with the fast pace of change. To center herself, she has become a wellness enthusiast, reaching “highs” like morning yoga on the porch of her family’s summer lake cabin to “lows” like failing to convince herself that wheatgrass is actually yummy.

ecommerce integration
ecommerce integration
blog | E-commerce

Leveraging E-commerce Integration to Boost Your Business and Gain Happy Customers

The E-commerce marketplace has exceeded $7 billion in size. With the pace at which it’s growing, projections show that it’s likely to surpass the $24 billion mark by 2031.  However, other areas are growing significantly, like customer demand for better …

3 Ways to Design the Perfect Interactive Product Presentations for E-Commerce
3 Ways to Design the Perfect Interactive Product Presentations for E-Commerce
blog | E-commerce

3 Ways to Design the Perfect Interactive Product Presentations for E-Commerce

Global e-commerce marketing is booming, with around $6.310 trillion in spending expected in 2024. In this competitive market, capturing the attention of potential customers is an art, and your product presentations are the brushstrokes. When prospective clients stumble upon your …

How to Boost PPC Campaign Performance through Personalized Retargeting
How to Boost PPC Campaign Performance through Personalized Retargeting
blog | Digital Advertising

Grow Your Startup: How to Boost PPC Campaign Performance through Personalized Retargeting

Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t …