A Swedish Composer Creates The Symphony Of Stockholm With Surface Pro 4

Collaborated with JMW, Microsoft promotes its new product in an interesting way and this time, cityscapes accompany the new spot.

What does Stockholm sound like? To promote its Surface Pro 4 in Sweden, Microsoft gives the answer. To create a “symphony” based on the sounds of the city, Eirik Røland tours around the city using the tablet and pen. JMW equipped Røland, the composer, with a Surface Pro 4 and asked him to walk around the city and collect sounds that give musical inspiration. The range of different noises of wind, birds, water, bells, people and almost everything turns into a melody.

Røland was able to write down notations with the Surface pen by using the Windows 10 application StaffPad. The trick here is that the handwritten musical notes were automatically converted to a typeset score, to playback, edit, print and share.

eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites

Grab Your Free Guide

Let’s watch the spot, here:

What does a city sound like in music? Eirik Røland, says:

For a long time I’ve wanted to compose a piece of music inspired by Stockholm. You can’t do that from behind a desk. You have to listen to the details and the overall sound. Catch the sounds, find the tunes, and rhythms can become music.

The tagline of the ad is ‘Create where you can be inspired.‘ You can also listen to the entire piece of Eirik Røland’s Sound of Stockholm, here.

This innovative technique is very practical to write music: transfer sounds and tunes via a tablet.

Use the Right Website Builder for Your Agency and Business

Increase conversion rates for your website by growing faster with Duda. Try for free for 14 days!

Discover Now

WORK | Digital Ad Campaigns

Inspirational Earth Day Marketing Campaigns and Ideas

Earth Day is the day to appreciate what Mother Earth has ...

WORK | Digital Ad Campaigns

Microsoft’s Surface Pro 6 Is ‘Designed to Disappear’ Like A Shadow

McCann London’s campaign for the Surface Pro 6 is “designed to ...

WORK | Digital Ad Campaigns

Microsoft’s Christmas Campaign, ‘3D Holiday’ Includes Paints An Animated Yeti

Created by m:united//McCann and Blk-Ops, Microsoft’s “3D Holiday” spot for Windows ...

eBook: Psychological principals of high-converting websites

Increase conversion rates by as much as 266% by applying psychology to your clients' sites.
Get Free Article➜
close-link

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT