Microsoft’s Surface Pro 6 Is ‘Designed to Disappear’ Like A Shadow

McCann London’s campaign for the Surface Pro 6 is “designed to disappear”. The unconventional poster campaign achieves this feat by existing only as shadows. Microsoft’s new Surface Pro 6 became generally available to buy in the UK for a couple weeks, marking the first time a Surface has been offered in a matte black finish, …

NEWS | Brand News

Volkswagen Teams Up With Microsoft To Develop The Connected Car Service

As part of its plan to transform itself into a digital services-driven company, Volkswagen has announced a partnership with Microsoft to develop the Volkswagen Automotive Cloud. Looking beyond electric cars and autonomous technology, the German automaker’s ambition is to create a seamless experience for drivers from the moment they enter, use, and leave their vehicles. …

Microsoft’s Christmas Campaign, ‘3D Holiday’ Includes Paints An Animated Yeti

Created by m:united//McCann and Blk-Ops, Microsoft’s “3D Holiday” spot for Windows carries a message about kindness and inclusion. The minute-long film starts in animation with a young girl, on a laptop who grabs her “Gabe the Yeti” doll and dives into an outer-space poster where the yeti becomes a real friend. Then, she’s transferred into …

NEWS | Brand News

Microsoft Presents ‘Resume Assistant’ – The New Feature Powered by LinkedIn

It has officially been announced that Microsoft Word now has a new feature, named “Resume Assistant”, that gives job seekers a hand with their resume writing. The conditions in workplaces and job opportunities introduced by companies has been changing a lot. Since, the volume of job search has increased consequently, together with Linkedin, Microsoft decided …

Scotch Brand Showcases Art Through A HoloLens Gallery And An Immersive ARKit App

Scottish distillery, The Macallan unbottles its products’ elements via its augmented reality app. The brand has developed a mixed-reality app for Microsoft HoloLens, which offers an animation into the whisky-making process, starting with the American and European types of oak trees used to make aging casks. While the AR experience is designed to animate around …

A Swedish Composer Creates The Symphony Of Stockholm With Surface Pro 4

Collaborated with JMW, Microsoft promotes its new product in an interesting way and this time, cityscapes accompany the new spot. What does Stockholm sound like? To promote its Surface Pro 4 in Sweden, Microsoft gives the answer. To create a “symphony” based on the sounds of the city, Eirik Røland tours around the city using the …

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