Inspirational Earth Day Marketing Campaigns and Ideas

Earth Day is the day to appreciate what Mother Earth has been giving us. At least, we have one day, 22 April, to thank for it once a year worldwide. Brands try to raise awareness on the planet with their creative Earth day ads and posts. 2020 is going to be the 50th year of …

Adobe Reveals Commerce Cloud, Announces Partnerships, And Updates Sensei At Adobe Summit 2019

Adobe announced a series of product updates and partnerships at its annual Adobe Summit. The company partnerships with Microsoft, LinkedIn and ServiceNow were also announced that are all aimed at improving the personalization and effectiveness of Adobe Experience Platform, which previously is called Adobe Cloud Platform) to marketers and other enterprise users. The Adobe Experience …

Microsoft’s Surface Pro 6 Is ‘Designed to Disappear’ Like A Shadow

McCann London’s campaign for the Surface Pro 6 is “designed to disappear”. The unconventional poster campaign achieves this feat by existing only as shadows. Microsoft’s new Surface Pro 6 became generally available to buy in the UK for a couple weeks, marking the first time a Surface has been offered in a matte black finish, …

Volkswagen Teams Up With Microsoft To Develop The Connected Car Service

As part of its plan to transform itself into a digital services-driven company, Volkswagen has announced a partnership with Microsoft to develop the Volkswagen Automotive Cloud. Looking beyond electric cars and autonomous technology, the German automaker’s ambition is to create a seamless experience for drivers from the moment they enter, use, and leave their vehicles. …

Microsoft’s Christmas Campaign, ‘3D Holiday’ Includes Paints An Animated Yeti

Created by m:united//McCann and Blk-Ops, Microsoft’s “3D Holiday” spot for Windows carries a message about kindness and inclusion. The minute-long film starts in animation with a young girl, on a laptop who grabs her “Gabe the Yeti” doll and dives into an outer-space poster where the yeti becomes a real friend. Then, she’s transferred into …

Microsoft Presents ‘Resume Assistant’ – The New Feature Powered by LinkedIn

It has officially been announced that Microsoft Word now has a new feature, named “Resume Assistant”, that gives job seekers a hand with their resume writing. The conditions in workplaces and job opportunities introduced by companies has been changing a lot. Since, the volume of job search has increased consequently, together with Linkedin, Microsoft decided …

Scotch Brand Showcases Art Through A HoloLens Gallery And An Immersive ARKit App

Scottish distillery, The Macallan unbottles its products’ elements via its augmented reality app. The brand has developed a mixed-reality app for Microsoft HoloLens, which offers an animation into the whisky-making process, starting with the American and European types of oak trees used to make aging casks. While the AR experience is designed to animate around …

A Swedish Composer Creates The Symphony Of Stockholm With Surface Pro 4

Collaborated with JMW, Microsoft promotes its new product in an interesting way and this time, cityscapes accompany the new spot. What does Stockholm sound like? To promote its Surface Pro 4 in Sweden, Microsoft gives the answer. To create a “symphony” based on the sounds of the city, Eirik Røland tours around the city using the …

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