MINI

MINI USA has partnered with Twitter to create the “Tweet to Test Drive” program. This on-demand test drive program is quite narrow in scope, being available only in San Francisco and Los Angeles between October 30 and November 30 and only offering test drives of the MINI Countryman and Countryman Plug-In Hybrid. Still, this is …

MINI Cooper USA rolled out a digital campaign to flaunt the Countryman’s spacious cargo space. Titled “Created in a Countryman”, the campaign is designed in partnership with MINI‘s digital agency 360i, and uses stop-motion technique in short films that are created by Kirsten Lepore and diorama-duo Nix + Gerber.  The video spots demonstrate how versatile …

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

MINI’s brand activation campaign “We Tow You Drive” surprises stranded drivers with a test drive on the street. MINI went all out to surprise drivers when they least expected it, with their latest brand activation campaign. MINI decided to take the test drive out of the showroom and onto the streets with MINI We Tow …