In today’s sea of sameness, it’s never been more important to find a unique market position. Inkling gives businesses the tools to communicate your business offering with clarity, make wise decisions and take action to gain a competitive advantage.
Why? Because perception is intimately linked to revenue. While other businesses are busy focussing on themselves, Inkling uses real human insights to create a bridge between you and your customers, enabling you to demonstrate that you understand their wants and needs, and show why you are a better, more relevant choice.
‘Benchmarking’ unintentionally creates market blandness by encouraging businesses to measure themselves by the same yardstick. What it does not do is give customers discernible reasons to choose you ahead of your competitors.