WORKS | Social Media Campaigns

Little Caesars Twitter Campaign: Bacon Timeline

Little Caesers has released a Twitter campaign, called Bacon Timeline, to promote their bacon wrapped crust pizza. Back in February, Little Caesars launched their Bacon Wrapped Crust Deep DEEP! DEEP! Dish Pizza. Now, that step has been taken by Little Caesars, as the company has unveiled its new Bacon Timeline app for Twitter. This application …

WORKS | Social Media Campaigns

WWF Launched An Emoji-Based Campaign: #EndangeredEmoji

WWF launched its first ever emoji based fundraising campaign to help support the organisation’s work to protect precious species and their habitats. The World Wide Fund for Nature (WWF) is using a group of emojis for a fundraising campaign called #EndangeredEmoji to help endangered creatures and their homes. The launch of the campaign, which will …

WORKS | Social Media Campaigns

Heineken Contest: The Dream Island

Heineken has launched “The Dream Island” campaign, an innovative approach to inspire people to open their world and realize their unfulfilled dreams. It’s easy to have a dream, and it’s even easier for that dream to remain only a dream. Heineken wanted to inspire a select few individuals by running a contest to win a …

WORKS | Social Media Campaigns

IKEA Offers Virtual Weddings Through Their New Online Wedding Website

The Swedish DIY-furniture manufacturer, IKEA, has launched a service that allows users to hold a virtual wedding online. IKEA has launched the Wedding Online service, which will enable couples to get married virtually and share their special day with people around the world. The project was created by Swedish agency, Åkestam Holst. On the project’s …

WORKS | Social Media Campaigns

Dove Social Media Campaign: #SpeakBeautiful

Dove’s social media campaign, #SpeakBeautiful, will encourage women to realize the role their online words play in impacting their confidence and self-esteem. As a part of the marketing campaign #SpeakBeautiful, to boost self esteem on Twitter, the social network and Dove posted a video that will air during the Academy Awards pre-show to promote its #SpeakBeautiful …

WORKS | Social Media Campaigns

Durex Valentine’s Day Campaign: 50 Games To Play

Durex is encouraging couples to forget chocolates and roses this Valentine’s Day and try something sexy instead. The “50 Games To Play” campaign launches Durex’s latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The campaign was launched on the back of Durex research that found pleasure gels to be one of …

WORKS | Social Media Campaigns

Gap Launches #SpringIsWeird Campaign On Instagram

Gap has launched a 12-part “microseries” on Instagram video for its upcoming Spring campaign, called “Spring is Weird”. Gap’s advertising agency Wieden + Kennedy has created a series of 12 short films, each only 15 seconds long, telling a love story between “Marcel the Shell” creator Jenny Slate and actor Paul Dano. The series presents …

WORKS | Social Media Campaigns

Fiat 500 At The Amsterdam Gay Pride: #WeLovePink

The campaign, We Love Pink, was created for Fiat to advertise the limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam. The Fiat 500 is a popular car in the Netherlands and even more so within the gay community. In 2008 and 2010, the Fiat 500 was named …

WORKS | Social Media Campaigns

Coca-Cola Pours Happiness With Make It Happy Campaign

Coca Cola advertising during the 2015 Super Bowl was focused on making the internet happier with the ad campaign titled “Make It Happy”. The ad featured a unique spin on the importance of creating more positivity on the World Wide Web, highlighting inspiring moments of optimism in the face of online negativity. Through the ad, Coca-Cola …

WORKS | Social Media Campaigns

BBDO Stalked Over 12,000 LinkedIn Profiles To Promote New TV Series

In order to drive the launch of a new thriller series, Stalker on Belgian TV, an unusual and slightly creepy marketing campaign was created by BBDO and Vier using Linkedin. Linkedin is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. The social …