whatsapp icon

“Wake Up” – An Award-Winning Campaign By Duncan Channon

D/C’s campaign for the California Tobacco Control Program, “Wake Up”, wins the North American Effie!

Already honored as Best in Show at the AdAge/Modern Healthcare awards, D/C’s “Wake Up” campaign kept its roll going in New York Thursday night, snaring silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.

The latest honor comes on the heels of a big win last month in the BIG Star Awards, presented by the San Francisco Bay Area Innovation Group, which named “Wake Up” Campaign of the Year, as well as recognition for the StillBlowingSmoke.org website at the tenth annual Pixel Awards.

effie-awards-2016-wake-up-duncan-channon

Duncan Channon’s Wake Up Campaign

Introduced last summer, for the California Tobacco Control Program,“Wake Up” was the first major campaign in the nation to target the surging use of e-cigarettes, especially among young adults, and has helped spur debate and legislative action across the country. The campaign’s next installment has just launched.

With strategy and media planned and purchased by D/C, the campaign sought out e-cig users, and the people who care about them, wherever they gather. That indicated a major TV buy, as well as a substantial presence at targeted outdoor locations, with both billboards and wild postings.

To better tie the call-to-action to the advertising’s overall look-and-feel, D/C also created a extensive landing page that offered dramatic images, engaging navigation and information about, among other things, the extremely dubious ingredients one might find in the average e-cigarette.

Here’s a glimpse of the award-winning campaign:


About Duncan Channon

Duncan/Channon is an award-winning ad agency that specializes in relaunching brands, that among their stellar capabilities are strategy, identity, advertising, design, UX and a lot more.

Want to see your content here?

It’s the right time to go global! List your agency among the leaders of the industry, promote your works, create original content and find your new team members!

SUBMIT CONTENT

news | Agency News

Zeemo Wraps Up 2018 With Camec Website Launch

Melbourne’s leading digital development agency, Zeemo are celebrating the end of ...

news | Agency News

Crowd Attend IFITT Talk At Bournemouth University

Last week, Crowd attended an IFITT talk on artificial intelligence in ...

news | Agency News

Westwin Shares Cross-cultural Career Insights With Foreign Students At Hutong School Event

Westwin, a leading marketing and consulting firm that focuses on cross-border ...

This website uses cookies. Continued use of this website indicates that you have read and agree to our Terms & Conditions and Privacy Policy.

ACCEPT