VOXI is an affordable and exciting mobile network, brought to you by Vodafone, offering customers unique Endless plans.
They came to Brave Bison to ignite a talent-led social campaign that would educate UK-based audiences about their proposition and drive direct sign-ups.
Brave Bison’s team launched an influencer campaign that introduced audiences to VOXI and converted them into loyal VOXI customers over a 3-month period.
To do so, Brave Bison recruited the help of seven of the hottest and most relevant UK-based content creators to deliver the campaign on Instagram and YouTube.
Brave Bison partnered with…
- Blu Hydrangea (BBC Drag Race UK)
- Jack Remmington (King of meme’s and X Factor contestant)
- Will Manning (Capital FM)
- Hibah Mirza (Med student and rising YouTuber)
- Sophie Butler (Gymshark athlete and disability activist)
- Vee Kativhu (CEO, student and YouTube star)
- Jamie Windust (Model and author)
Together with the influencers, Brave Bison developed creative ideas that spoke directly to their audiences. They produced scroll-stopping content that championed the VOXI brand and its unique Endless plans. To support the campaign’s influencer activity, they ran an extensive cross-platform paid media campaign.
The campaign produced 96 pieces of sensational content that generated over 10 million impressions. Driving brand awareness was integral to this campaign and Brave Bison drove over 700,000 video views to meet this goal. They also generated a whopping 141,110 clicks with 260 customer conversions.
The campaign was such a success that VOXI has renewed their partnership with Brave Bison for a minimum of three more months.
About Brave Bison
Brave Bison is a social marketing agency. From influencer marketing & branded content to paid social & channel management, they help global clients to reach their full potential.