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UX Design Is Not Rocket Science – Fall In Love With Your Users

I’ve spent last two years doing usability testing, finding problems, ideating solutions and improving product through this process.

When it comes to UX I’m reading a lot of articles, listening podcasts and conferences. One thing that bothers me lately is that people are trying to make UX Design so complicated and complex that you need to be at least a neuropsychology scientist to do it.

ux-design-communityUX Community vs Reality

Responsibility

The result is that designers don’t want to take responsibility for conducting user testing, finding problems and solutions. They feel confident making good-looking visuals. It’s easier and they don’t need to read a bazillion publications to feel comfortable.

Simple Logic and Reasoning

Why are people trying to make it so difficult? Why do you need to be a human factor expert? When in reality UX Design is based on simple logic and reasoning. Talking to your users should not be that hard. You don’t need a degree and you don’t need to be an expert to improve the experience.

Dana Chisnell, said,

Want your users to fall in love with your designs? Fall in love with your users.

You simply observe how someone is using the system, identify where users are having problems and then you try to come up with solutions and implement them. Of course, it’s not easy to find the perfect solution and balance between user needs and business goals. The truth is that nobody is an expert and we are putting our best guess. That’s totally fine.

ux-expert-designPrototyping ideas is not that hard either.

UX Expert Doesn’t Exist

There is no level of expertise that you can achieve to know for sure that this is the ideal solution. You need to trust yourself, don’t be afraid of making mistakes; implement and observe.

Any kind of user testing is far better than no testing, no conversation at all.

UX Design is an iterative process. You need to know how to adjust your process and which methods you need choose to achieve the best results. Is that rocket science? I think not.


Don’t get me wrong, not everyone can be a good UX Designer but if you have a little bit of empathy and you want to test your design with users to improve your product – DO IT. Without worrying about UX experts, human factor science and all this crap.

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