Tribal Worldwide London announces the launch of a new structure, Total Experience (TX) strategy to provide the best industry service by creating a real connection between brands and technologies to solve real life problems.
The new TX strategy is built around six core practices focusing on internal needs, employee issues, external customer needs and so on.
Each practices have been developed by considering the Tribal Worldwide London‘s existings capabilities and partnerships in the specified categories and led by their own practice leads, who are the experts in their field.
Tom Roberts, CEO, said:
I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes the principles of great Customer Experience and applies them across an entire business.
TX extends to include EX, or Employee Experience, which in a service-oriented business is a vital contributor to CX for the simple reason that happier, more engaged employees deliver better CX. In turn, organisations that are designed and operated to increase EX, CX (and so TX), ultimately create more customer value and deliver superior commercial outcomes.
The six practices and the leads of each practices are as follow:
• Business Consulting: John Vincent, Partner
• Data Science: Shorful Islam, Chief Data Scientist
• Customer Experience (CX): Adam Powers, Chief Experience Officer
• Tech Engineering: Andrew Liles, Chief Technology Officer
• Creative & Social: Victoria Buchanan, Executive Creative Director and Alexei Edwards, Head of Social Media
• SPARK (innovation): Darren Savage, Chief Strategy Officer
The first practice, Business Consulting is a joint venture with April Strategy, which Tribal worked with on Volkswagen – Blended Retailing.
VW Connected Customer Journey – Blended Retail 2016 by Tribal Worlwide London
John Vincent, Partner of April Strategy, said:
Having worked successfully with April Strategy for over a decade on the Volkswagen business the consultancy already feels part of the Tribal family. Now, making it official, we are excited to go to market together with this practice and work with other organisations to help them take advantage of emerging opportunities.
Moreover, Tribal has partnered with Stream Intelligence in order to enhance its analytical capability. The agency will also be able to provide business intelligence, advanced and predictive analytics and machine learning thanks to this partnership.
Planning to hire more senior individuals to strengthen its new TX strategy, Tribal Worlwide London seems determined to be successfull with the six practices by creating a unique service for its clients and the agency employees as well.