Email Marketing is one of many marketing channels used in digital marketing. It accounts for more than 25% conversions for a lot of companies.
When running a business, email is still one of the best ways to communicate with customers, also, to bring in more.
About 2.5 billion people worldwide use email. It is estimated that the numbers will be grown by a 2-3% in the coming few years. With the thriving success of social media channels and developing technologies, almost everybody in the last few years thought that email would probably be irrelevant.
However, Emails Are Not Dead!
In fact, estimates show that the world sends out 196 billions of emails every day. About 60% of those emails are business emails. Furthermore, about 99% of consumers check their emails every day. So, unless your emails are reaching the spam box, you have a pretty good chance of finding new customers through email marketing.
Email marketing is often an extremely personal way to meet potential clients. Your buddies and family’s texts are next to your company’s email notifications. This is why it performs well when email marketing is tailored.
Emails should be customised to consumer behaviour to guarantee that all contact is of importance to them. Stuff such as business improvements, success stories, feedback from the client will be covered – this list is almost infinite. With billions of users using it daily, emails aren’t going anywhere for a while.
What Are the Best 5 Reasons Why Email Marketing Is Important?
1. Your Customers Love Emails
One of the main reasons why email marketing should be used by businesses is that consumers like email. With the minimal advertisement expenditure of small companies, they can’t afford to invest needless efforts on marketing strategies.
Social media is a great place for small companies to engage with consumers, but marketers often cannot profit from the organic influence that they want. However, social networking isn’t the only solution. Email offers a medium for business-people and leads and prospective clients.
Consumers are eager to connect with the company via email. Also, it is possible for this cause. People signed up for your email list and they hoped to hear from you. So, it is up to the business to provide those bits of information on a healthy basis. Your customers want to hear something about the products and advertising or discounts.
2. Email Marketing > Social Media Marketing
Don’t get us wrong with this! Social media is incredibly critical to every advertisement plan. Social networking is an outstanding channel for engaging and sharing with your followers. It will help you accomplish your goals.
The fact to be noted is: the success of the marketing channel also depends on the industry of the company. If you are a local store selling shoes to teens than definitely social media is the shot. However, in most other industries- In the course of turning individuals into clients, email marketing is the fastest route to go.
3. Collecting Feedback Is Easy
When was the last time you sneaked into the Facebook profile of your client looking for feedback or survey?
Keeping the track of customer experience is very important to any business. These kinds of information help you improve your business process that can in return provide you with engagements, interactions, and finally the sale.
Email marketing is the easiest and the most effective way to do this. For instance, you can send customer satisfaction surveys, and if your email marketing platform is advance enough these tasks can even be done automatically.
4. It Helps in SEO and Traffic Generation
How do you distribute it to the audience as you create fantastic content? You’ll most possibly give them an email. You’ll send traffic to your web with email marketing strategies and boost your SEO. Plus, with your brand and your blog, you can hold your audience focused.
For starters, several of you might have accessed this page through a marketing email from a business to which you have subscribed. That’s because email is a perfect way to offer our audience attention, and by submitting our content in our emails and creating traffic, we do that.
When you build an email that connects to your content, bear in mind that a call to action (CTA) should be included in and email so that readers can click through to your web.
5. Your Campaign Is Measurable
In email marketing, there is no guesswork. You will watch who opened your inbox, the links were clicked, even how many people were unsubscribed when you use some advance email marketing platform.
You can quickly get an image of the results of your email promotions, make changes and increase your profitability. When you track and evaluate your internet marketing campaign as a whole, email marketing measurements are critical to note.
Our email marketing experts at Nifty Marketing Australia have seen companies grow their customer satisfaction along with the jumping total revenue with the help of tailored email marketing campaigns. Get in touch with us if you want more information about email marketing, and we will be able to help you right away.