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Tips For Hiring A Digital Marketing Agency

Are you thinking about outsourcing to a digital marketing agency?

Outsourcing is a necessity when it comes to growing your business. Working with experts that can bring their expertise to your brand.  With so many choices, how do you choose the one that is right for you?  Here are some tips to help guide you in finding the best marketing agency.

What Services Do You Need?

What services do you need?  Do you need help with social media, CRM, email marketing, SEO, content, or web design?  If you are only looking for one area or multiple areas to outsource than it makes a difference on a full-service agency or a specialty agency.

When you have an idea of what you need, then finding an agency that will has a proven track record in solutions to your problems. Do you have a one-time project, need maintenance or active marketing campaigns?  Again, think about what your needs are before hiring.

An Effective Website

A digital marketing agency should have an awesome website.  The website should be appealing to look at and optimized for mobile.  Do they have an active blog?  SEO?  Easy to navigate with specific calls to action?  If they do not have these features, then how will they create it for you?

Their Client Roster

You want to find a digital marketing agency that has worked with all size companies.  If they only have worked with smaller companies than it will be hard for them to see your future and build your brand.  The perfect agency will have a mix of small, medium, and large businesses.  They will be able to take care of you now and as you expand.

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Testimonials

Check their portfolio, see what their clients have to say about them in testimonials.  How do their clients show up on social media and web design?  Do they have a versed portfolio?  Have they worked with a client in your industry? 

Do their clients look exactly the same?  You want to find an agency that has a variety.   A cookie-cutter agency will use the same design for clients, and it doesn’t resonate with the brand.

Overpromising

If it sounds too good to be true, then it just might be.  You want results; however, if they are promising, incredibly unrealistic goals, then they won’t be able to live up to it.  If one agency is promising over and above what anyone else tells you, then it is time to ask them to prove it.  Ask what the strategy is.  Have they done this for another company? 

Reporting and Results

Tracking, measuring, and reporting results is a crucial component. Do they do solid reporting? Will they provide you with the reports and analytics? 

Data is the backbone of measuring success, what tools do they use, and once the results are measured do, they regroup and make adjustments to the campaign?  A key factor is making adjustments so that the campaign gets stronger.

Vision and Strategy

Do your due diligence and research.  Do they use the best tools in the marketing business?  Can they get you the results you need and truly take the time to understand what your goals are? 

A digital marketing agency should see your vision and strategize with you on how best to achieve it.  Outsourcing can be daunting but it can mean success for your brand.

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