Straight North Improved SEO and User Experience of Go Fan Yourself

Straight North developed an SEO strategy for an innovative manufacturer company, Go Fan Yourself.

About Go Fan Yourself

Go Fan Yourself is an innovative manufacturer of industrial fans that, in the firm’s own words, “blow our clients’ minds.” With a focus on quality, consultative selling, and complete customer service, Go Fan Yourself has become a leader in the HVLS fan industry.


On-site, Straight North’s main objective was to create new pages to support strategically critical keywords, as well as make technical and content-related changes to the website to boost its organic visibility.

Off-site, the focus was centered on link building through the publication of content assets and business profile inclusions marketed to highly relevant customer segments.

Key Tactics

  • Created new site pages for highvolume, highly relevant keywords.
  • Improved website’s internal linking system to improve SEO and user experience.
  • Conducted competitive analysis to identify content requirements for website pages dedicated to a new product launch.


  • 189% Lead generation increased 189 percent since the campaign launched.
  • 79% Traffic has increased 79 percent since the campaign launched.

Keywords Are Just the Beginning

Given the huge increases in traffic and lead generation, this campaign demonstrates how powerful an on-site SEO campaign is when it goes deeper than keywords.

Nikki Heinkel, Marketing Manager of Go Fan Yourself said:

Straight North has been a terrific partner for us. Since they began our SEO campaign, the number of solid sales leads has steadily increased.

About Straight North

Straight North‘s cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. How do you know your marketing program is efficient and cost-effective? Straight North, a top Internet marketing company, creates measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business.

Clients Chicago Bears, Fiserv, Nicor Gas, Hub Group, UPS, HomeAdvisor, Harvard, Trustwave, New City Moving, Advanced Technology Services, Follett, Pro Stock Hockey, Mrs. Prindables & Affy Tapple, INE, Joint Commission, Modern Bathroom, National Louis University, Global Verification Network, Go Ship, Figo Pet Insurance.