BSTRO, an LGBT/Woman-owned digital marketing agency in San Francisco, Vancouver, and New York, announced a partnership with the National Association of Minority and Women-Owned Law Firms —NAMWOLF this week, to elevate their online presence and branding to better reflect their organization.
Joel Stern, CEO of NAMWOLF said,
We sought to partner with an organization that shares our dedication to excellent quality professional services by working with an agency that also embodies inclusion in the workplace. When we spoke to Jill [Tracy] and met the team at BSTRO, we immediately knew it was a great fit. Like NAMWOLF, BSTRO provides best-in-class services while supporting diversity and inclusion every step of the way.
NAMWOLF is an association comprised of over 170 minority and women owned law firms in 42 states representing major corporate clients and governmental entities. It was founded in 2001 with the goal of promoting diversity and inclusion in the legal profession by fostering successful relationships among preeminent minority and women owned law firms and private/public entities.
Through strategic alliances, coalitions, and affiliations with corporate clients, NAMWOLF strives to ensure that minority and women owned law firms have equal access to opportunities.
BSTRO, founded in 2004, represents an eclectic portfolio of clients, ranging from major enterprise corporations to funded tech startups to social causes they believe in. BSTRO will lead a branding evolution for NAMWOLF, as well as, a comprehensive redesign and restructuring of the website and communications platform.
The Founder and CEO of BSTRO, Jill Tracy says,
We thrive upon building partnerships with organizations that are making communities smaller and the world more inclusive. Diversity is one of our core values. NAMWOLF provides a network for best-in-class legal services to companies who want outstanding quality, and also see the value of having their legal teams reflect the diversity of their employees and customers.
There is a shift in the legal profession – organizations are being challenged to make real and demonstrable progress regarding the hiring and retaining of women and minorities. NAMWOLF and BSTRO are both organizations that have successfully fostered this approach to business, making our partnership a natural fit.
In a tech world that’s 80 percent male, BSTRO has always had a team that is at least 60 percent female, 20 percent LGBT, and 40 percent born outside of the US and Canada. Such diversity allows the BSTRO team to bring different viewpoints and offer innovative solutions to clients to from their New York, Vancouver and San Francisco offices.
BSTRO believes this commitment to inclusion is directly related to their year-over-year growth for the last 13 years.
BSTRO is a digital marketing and branding agency with offices in San Francisco, Vancouver, and New York, known for developing engaging campaigns that create deeper connections between people and businesses.
The agency drives creative initiatives for a roster of clients including BabyCenter, BandAid, Splenda, Johnson & Johnson Healthy Essentials, the British Columbia Centre of Disease Control and Chef.io.
Founded in 2001, NAMWOLF is a nonprofit trade association comprised of minority and women-owned law firms and other interested parties throughout the United States. It is NAMWOLF’s view that the most effective way for corporations to increase diversity in the legal profession is to increase their retention of minority and women-owned law firms.
NAMWOLF’s Law Firm Membership is comprised of AV-rated firms across the nation which represent major corporate clients. NAMWOLF assists its Law Firm Members in developing strategic alliances, coalitions, and affiliations with corporations, in-house counsel, and other legal trade associations. Through these efforts, NAMWOLF helps ensure the long-term survival of minority and women-owned law firms.