Refreshing Traditions to Conquer New Territories

Edmond de Rothschild Investment Partners decided to revamp its approach at a time when Private Equity is asserting itself as an essential and effective asset class in many sectors of the economy.

As a result of the new positioning, the company was able to establish itself as a powerful force in France as well as internationally, strengthening its four investment franchises.


Authenticity Redefined

Edmond de Rothschild, a timeless financial institution dedicated to asset management and private banking, was founded by Edmond de Rothschild in 1953. In keeping with the tradition of the Rothschild family, Bold+Beyond wanted to convey the new brand’s signature qualities of authenticity and stability. Their strategy was to give Edmond de Rothschild Investment Partners a bold and defining new look while staying true to its heritage.

Simplicity and Authenticity for Brand Immersion

The new art direction followed three principles: simplicity, authenticity, and immersion. With the new brand launching under Edmond de Rothschild’s name, the challenge was to keep the classical blue color palette and the iconic family emblem central to the branding while incorporating the new vision. Bold+Beyond brought a touch of modernization in the photo treatment through secondary bright colors and a sophisticated grid layout. As a result, the brand’s values and historical significance are conveyed into the new design to appeal to a modern audience.


A Brand Defined by Its Activity

Edmond de Rothschild Investment Partners has had a long-standing identity as the dedicated brand for Asset Management and Private Banking. Their services range from investments to complex acquisitions. In order to engage new audiences, attract new clients, and maintain current interest, Bold+Beyond was tasked with creating a website that provides a captivating and user-friendly experience. Using welcoming, warm messaging, Edmond de Rothschild Investment Partners positions itself as a trusted investment partner that helps clients grow their investments.


A Conviction-Driven Investment House

From its early days in 1953, Edmond de Rothschild has seen its share of technological disruptions. The company’s aim is to rethink how to present and deliver information to the device in their pockets.


About Bold+Beyond

Bold+Beyond is Consulting and Digital agency providing digital products and growth marketing programs for every stage and every goal of scale.