Delivering an Events Hub for Denso by Crowd

Established in 1949, DENSO is an automotive parts supplier and global leader in mobility, electrification & electronic systems.

Led by strong core values for sustainability and better well-being for all, DENSO is led by 16 Sustainable Development Goals, broadly categorized into ‘Environment’, ‘Peace of Mind’ and ‘Corporate Foundation’.

Crowd was briefed by DENSO to create a unique and future-proof digital solution for DENSO events and activities, especially in light of the COVID-19 pandemic.

An innovative solution was needed to host hybrid corporate events; that is to create a digital experience of in-person events that could reach users anywhere and provide high value to both DENSO and its audience.

Additionally, the content needed to be managed in an SEO-friendly way and provide the best usability for users to navigate, interact and learn from DENSO whilst making industry connections.

A priority was to create a platform that could develop and evolve over time, meeting the needs of various different events for DENSO in 2021 and into the future. The new website needed to be on-brand, but with a new creative approach with a modern, sleek design to inspire stakeholders, managers, and partners alike.

Using Google Tag Manager and embedded Google Analytics, it was also important to be able to check, learn and adapt, improving the ease of use for the consumer.

The Crowd Process

After discussing the proposed site map with a focus on improving the user journey especially from a navigation labeling perspective, Crowd formulated a solution for a website that could host events with hundreds of attendees, with the ability to hold simultaneous events at once, one-on-one sessions complete with a rich media and resource library.

Starting with definition and suggesting an approach through annotated wireframes, Crowd wrote up detailed notes and created example layouts that described the key features and functionality of the solution.

Next up was creating the website design concept whilst referring back to brand guidelines and creative resources shared by DENSO and then once these had been agreed upon, Crowd began the development of the site.

Following extensive technical and user testing, the site was launched.

Crowd held their first events in October this year to great success and were able to transmit a broadcast quality event to DENSO’s global audience.

Crowd’s model is based upon a strong ongoing relationship between their agency and the client. Crowd recommends a support contract for the post-launch success of our client’s online presence. Plus their award-winning customer service means that their clients like to work with them, especially when they deliver results!

About Crowd

Crowd is a global creative agency that specializes in amplifying demand for brands around the world.