Punchcut Designs The Future of Driving for Nissan

Punchcut worked with Nissan to research, design, prototype, and validate a bold new experience vision for the future of driving habits and vehicle interaction models.

Seeing the Road Ahead

Punchcut researched driving behavior in three different markets across the globe to understand how users approach a changing driving environment.


Inspired by Tradition

Punchcut worked with Nissan to create a design language rooted in the company’s origins and energized by new driving technology.

Not Your Grandpa’s Sedan

The Punchcut team developed a system incorporating autonomous driving features, biometric recognition, and enhanced lighting systems to reimagine the in-car experience.

Design to Dash

Punchcut tested functional prototypes at various stages of development to gather feedback and iterate on aspects of the proposed design.


One Team No Ego

It’s fundamental to Punchcut’s mission to collaborate and co-create with their clients and partners as one inclusive team. Punchcut knows their best work is done together.

About Punchcut

Punchcut is a human interface design and innovation company specializing in mobile, connected products and services. They work with the world’s top companies to envision, design and realize next generation digital products and services that engage customers and transform businesses in a connected world.

They specialize in connected experiences of the future across four practice areas – autonomous devices, immersive spaces, augmented human, and pervasive services.