Pinterest Rolls Out A New Visual Search Tool

Pinterest unveils “visual search” – a nifty mechanism that allows you to search with pictures rather than words.

Coveting those gorgeous, fur lined shoes or that mesmerizing, hippy bag? Don’t know how to find it? Don’t know what it’s called?

Thankfully, Pinterest introduces a wicked, new solution to your problem with pictures worth a thousand words, or rather zero.

This Sunday, Pinterest unveiled a, “crazy-fun new visual search tool” on its official blog, that lets you find all the things you don’t have words for by using pictures.

This wordless search works using the latest in “deep learning” technique, similar to Google image search.

Pinterest users on phones and tablets can click on furniture, accessories, clothes, or anything they find interesting, and Pinterest will then search its archives for other objects that resemble it, along with links to retailers like Macy’s or Neiman Marcus, where the item is available for purchase.


Kevin Jing explained the feature in the Pinterest blogpost,

When you spot something in a Pin that you want to learn more about, tap the search tool in the corner. Then select the part of the Pin you’re interested in, and we’ll show you Pins just like it. You can even filter your visual search results by topic so you find exactly what you’re looking for.

In a technical blog, Pinterest said its tool was developed in conjunction with the Berkeley Vision and Learning Center, and takes advantage of machine learning and image recognition techniques.

With buyable and shopping pins already present on the addictive site, this image search will provide a richer source for its shopping-driven and savvy users.

By giving users a way to better focus searches, Pinterest will be saving them of hours of addictive browsing, a guilty pleasure that takes up a lot of time.

The killer feature has already rolled out on iOS, Android and Web. We expect it to catapult the service to a whole new level of popularity and profit!

Who is ready for some visual sleuthing? We know we are.

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