WGG Advertising Agency Explores Medical Marketing
Abu Dhabi, UAE, 2025 – WGG Advertising Agency, a leading marketing and communications firm in the UAE, has released a new episode of its professional podcast series dedicated to the critical role of social media in building strong personal brands within the medical industry.
In this episode, Anna Voskresenskaya, Relationship Manager at WGG Agency, interviews Dr. Gehad Masri, a renowned general surgeon and founder of Yugen Care, about the growing importance of digital presence in modern healthcare marketing. Their conversation explores how platforms like Instagram and TikTok serve as powerful tools to build credibility, foster trust, and attract patients through transparent, educational, and engaging content.
The podcast reinforces WGG’s commitment to helping thought leaders across industries master digital communication tools and strategies that foster authentic connections with their audiences.
Marketing in 2025 is about creating genuine human connections. In healthcare especially, trust starts online — long before a patient steps into a clinic,” says Anna Voskresenskaya.
Dr. Masri highlights how a well-crafted social media strategy can significantly increase visibility, grow a loyal patient base, and ultimately drive the growth of medical practices. The discussion emphasizes the importance of consistent, personalized content and active engagement in cultivating long-term patient relationships.
Ethical considerations and professionalism in medical marketing are also addressed. According to Dr. Masri, a successful medical brand balances expertise with openness, building trust that sustains business development. The episode dives into practical techniques for creating compelling visual content and analyzing the effectiveness of social media campaigns. The experts agree that combining high-quality content, targeted outreach, and interactive communication is key to positioning a medical brand successfully in the digital space.
This episode is part of a wider initiative by WGG advertising agency to feature experts in the medical, wellness and aesthetics fields providing cutting-edge marketing ideas and solutions.
Dr. Masri embodies a new generation of medical professionals where expertise meets transparency and strategic marketing. His experience demonstrates how the right communication strategy can elevate a medical practice to new heights, adds Anna Voskresenskaya.
WGG Advertising Agency continues to lead the regional marketing sector, offering customized branding, strategy, and performance solutions to clients in the UAE and beyond.
Contact Information:
