The WPP-owned marketing communications network, Ogilvy & Mather, has acquired a majority stake in ARBA, Hong Kong-based digital consultancy.
ARBA is founded in 2012 and currently has 40 staff. The agency offers digital design and software engineering services, with its strong expertise in the financial services industry.
As it has been shared that ARBA generated revenue of around HK$17.3m in the year ending March 2017 from clients including Prudential, Hang Seng Bank and FWD.
According to the WPP’s announcement on the official website, “The acquisition advances Ogilvy & Mather‘s existing capabilities in digital strategy and creative through the technical and production strengths of ARBA, which include enterprise mobile apps, responsive web and intranet, as well as CRM and predictive analytics.”
Sir Martin Sorrell, Founder and CEO of WPP, said:
The group has an increased focus and urgency in implementing our four-pronged strategy of horizontality, fast-growth markets, digital and data.
WPP has already start acting to realize their goal of getting 40-45% of revenue to be derived from digital in the next five years.
About Ogilvy & Mather
Ogilvy & Mather, is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing.
ARBA is a digital service design consultancy that helps our clients to separate digital opportunities from hype, & discover digital advantage in dynamic business environment. We design solutions & manage delivery to ensure that our clients achieve their important goals & unlock their full digital potential.