Novi.Digital Wins Prestigious DADI Award for Most Effective Use of Paid Media

Novi.Digital is proud to have been awarded the DADI Award for “Most effective use of paid media” for their work with English Lakes Hotels. Since starting work in September 2017, Novi.Digital’s award-winning campaign has achieved an astounding 2000% ROI and continues to provide excellent results today.

Novi.Digital’s Google Search campaign for English Lakes Hotels was judged in the same category as many high profile organisations; such as MarPod, Tommy Hilfiger, Cancer Research UK, Blue Bay Travel, Evan Cycles, Aria Holidays and Dune London. Competition in the category was extremely strong, and the win is a testament to the strength of the campaign and the working partnership between Novi.Digital and English Lakes Hotels.

Aaron Crewe, Managing Director and Founder of Novi.Digital commented:

English Lakes came to Novi.Digital with a desire to exceed the performance of their hotels on charges English Lakes Hotels 15% commission across all sales and diverts traffic away from English Lakes carefully optimised website.

To achieve this, they needed an innovative agency to create a campaign which would ensure all of their hard earned profits were invested back into their business, and so appointed Novi.Digital who work in partnership with their clients to help them achieve their goals.

Colin Fox, Digital Marketing Director at English Lakes Hotels commented:

I see this award win as a great endorsement of our choice to use a young, forward thinking, local company to handle an increasingly important part of English Lakes Hotels leisure business conversion. Novi.Digital have proved their research, delivery and management of our various PPC campaigns has been instrumental in making paid search another serious channel within our online strategy.

The award-winning PPC campaign meant English Lakes reached their goal of surpassing the performance of, while also reducing their cost-per-sale by 50% and increasing their value per conversion by 10X. They were also able to divert increased traffic to their website, rather than to

Since 2009, Novi.Digital have dedicated themselves to creating bespoke SEO and PPC campaigns, designed to help their clients achieve their goals; and are proud to be a multi-award-winning agency.

The DADI award-winning campaign continues to provide excellent results every month, and Novi.Digital and English Lakes Hotels look forward to continuing their partnership and creating even more innovative campaigns in 2021.

About Novi.Digital

Novi.Digital is founded 2009 by digital expert and entrepreneur, Aaron Crewe. Novi is one of the UK’s leading data and psychology-driven SEO & PPC agencies.