Progressive Web Apps: Industry Insights and Growth Trends
When Progressive Web Apps (PWAs) were first introduced by Frances Berriman and Google engineer Alex Russell in 2015, they represented more than a new web technology– they offered brands a pathway to engage customers in a streamlined, app-like experience without …
Driver Shortages Increase Risk of Black Friday Delays
As the Black Friday shopping season kicks off, Australians are at risk of delivery delays as new research has revealed over 4,500 open postal network and delivery driver vacancies. The ‘Delivery Delays’ Report, by retail communications specialist Esendex, analysed data …
From E-Commerce Pioneer to Best-Selling Author: An Interview with Leonid Gladilin
Interviewer: Leonid, congratulations on your “21 Psychology Hacks to Boost Your Sales: Proven Retail Strategies for Any Budget” book’s monumental success on Amazon during Black Friday! What led you from being an e-commerce innovator to becoming a best-selling author? Leonid …
TikTok Adds Keyword Targeting for Search Ads
TikTok has introduced a new feature for Search Ads that allows advertisers to choose the keywords they want their ads to be associated with. This update gives brands more control over who sees their ads, enhancing their ability to reach …
Google Brings Store Rating To Search Result In 4 New Countries
For online shoppers, reviews have always been a key part of their decision-making process. Traditionally, checking a store’s reputation involves several steps—searching for the product, visiting the retailer’s site, and reading reviews on a dedicated page. Now, Google has streamlined …
Threads’ Rise in Download Rankings: Should You Add It to Your Marketing Strategy?
In July 2023, Instagram made its bold move by launching Threads, a new app designed to compete with Twitter. Within 24 hours, Threads amassed an impressive 30 million sign-ups, as reported by TechCrunch, sparking widespread attention in the tech and …
YouTube Rolls Out New Solution to Detect Deep Fakes
AI is changing how we create content. Tasks that once took hours and expertise, like writing scripts, editing videos, or adding captions, can now be done in minutes by almost anyone. But as AI continues to evolve, it’s opening the …
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the …
Unpacking The 2024 Meta Holiday Marketing Guidelines
With the holiday season fast approaching, the race is on for marketers to secure a strong ROI. If you are looking to maximise your chance to secure a big win this year, which you probably are, this is just for …
Boost Your eCommerce Business: Master Marketplaces, AI & PPC Strategies at The IMPACT Cube by Channable
Ready to simplify your eCommerce workflows and unlock best practices to boost your performance even further? Then the IMPACT Cube is your event! Join the most influential marketers at this interactive IMPACT Cube event to explore cutting-edge innovations, tackle current …
Backroom: Motive.co’s Revolutionary Approach to Ecommerce Analytics
Motive.co has launched Backroom: A revolutionary way for retailers and eCommerce agencies to intuitively engage with product analytics and search results without having to leave their online store. The new feature overlays key analytics and actions onto product cards in …
