Mirrors and Higher Margins with Simple Human

The Challenge

Simplehuman’s decorative, stainless steel mirrors and trash cans have a dominant consumer presence. They wanted to repeat this in hospitality where the purchase funnel is a lot more complicated and competitors’ products less costly.

How We Made Noise

Simplehuman trash cans are in the finest hotels, restaurants and resorts in the world. The brand’s advanced technology, sleek, contemporary design and commitment to sustainability set them apart from the competition.

Sensor lights in simplehuman mirrors last nearly a lifetime and drastically reduce energy consumption. Dual compartment trash cans sort and recycle trash, cutting staff time. These subtle advantages became part of a multi-channel campaign that resulted in a healthy spike in hospitality sales.

About The Miller Group

The Miller Group is a woman-owned, creatively led, strategically driven digital advertising and marketing agency.