This course will give you an in-depth understanding of the role content-led SEO strategies play in the customer journey and marketing funnel.
Collaborating with Impression, learn how to understand user intent and how to structure your keyword research to match the motivations of your target audience. You will be given various techniques through which to research keywords and how to prioritise them with both your end-user and brand in mind. You will also learn how to categorise your content and how user experience architecture works hand in hand with SEO to deliver impressive search marketing results.
You’ll leave with a thorough understanding of the current SEO landscape, the foundations of SEO success and how to structure a content-led strategy. Expect interactivity, a fast-pace and plenty of actionable advice to take back and implement in your own business/campaigns.
This event is part of Brighton SEO and the training will be given on 12th September. To book, please click on the following link:
Want to attend but can’t make this event? No problem; get in touch to discuss our bespoke training packages for your business.
Impression is a multi-award winning digital agency, specialising in the delivery of high performance campaigns across SEO, PPC, digital PR, CRO and web design.