For the third time in a row, London based creative agency Kota created the marketing campaign for Jamie’s latest book “VEG” published by Penguin Books.
It was rolled out internationally on 22nd August, across various platforms including out of home billboards, digital displays and all forms of online advertising. Kota created a campaign in line with the book’s philosophy that vegetarian cooking is for everyone – from gym bunnies to couch potatoes. Bold visuals and playful tone of voice appeal to those who already love veggie dishes, as well as to the ones who still hesitate to make the switch.
As we all know, vegetarian cooking comes hand in hand with a few misconceptions; some might think it’s difficult to cook, some might feel it’s not children friendly, some even believe it’s too time consuming or not even tasty! Kota addressed these misconceptions head on by talking to all those different consumer groups who wonder whether vegetarian cooking is for them. We told this story through a playful tone of voice and by talking to people in their own every day language to create a warm, yet ‘to the point’ feel.
As the book is full of vibrant, colourful recipes, the creative highlighted this by focusing on the cut-out dishes alongside a selection of bold primary colours which stood out from the usual colour palettes seen in many other vegetarian books.
As Penguin Books’ Marketing Manager Annabel Wilson commented on working with Kota,
Each campaign delivery has been to a fantastic standard and all completely
different to one another. They have brought each book to life for digital advertising and out of home in really creative and innovative ways.
Kota is looking forward to collaborating on Jamie’s books in the future.
Kota is a creative agency based in Clerkenwell, London set up in 2014. They are experts in crafting innovative websites and creative marketing campaigns. Despite being a fairly young, they have already been working with internationally recognised clients such as Penguin Books, British Red Cross and MC Saatchi Merlin.