The regular martini loving James Bond goes alcohol-free this time thanks to Heineken.
Heineken has launched its latest James Bond TV commercial with the same name of the upcoming film, featuring Daniel Craig. The launch comes ahead of the April release of the 25th film, No Time To Die. Heineken has been the proud partner of the Bond franchise for the last eight films.
The ad campaign that will be shown in over 75 countries, gives a fresh perspective on Daniel Craig’s iconic portrayal of James Bond. Focusing on the premise that Daniel Craig will always be James Bond in the eyes of fans around the world.
Starting with a high-speed taxi sequence, Daniel Craig is constantly recognised as James Bond by surprised locals as he hunts down his missing passport, before enjoying a cold refreshing Heineken. The new commercial launches worldwide today.
Gianluca Di Tondo, Senior Director, Global Heineken Brand said,
Heineken has enjoyed a long-standing relationship with the James Bond franchise for over two decades, covering the last eight films. Ahead of the release of No Time To Die, the brand wanted to bring a twist to the iconic character and show how Bond lives beyond the film – as they believe, once James Bond, always James Bond.
In addition, as Heineken does with their other partnerships such as UEFA Champions League and Formula One, the brand has developed a dedicated Heineken 0.0% element to the campaign. This part of the campaign, as well as outlining the consumer choice available in our portfolio, has already created significant media debate.
No Time To Die, is the twenty-fifth James Bond film from EON Productions and will be released globally from April 2, 2020 in the U.K. through Universal Pictures International and in the U.S on April 10, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.
In addition to the commercial, which can be viewed on TV, online and across social media, Heineken is also activating consumer promotions as well as limited edition packaging.