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Impression Devised International Marketing Strategy of Norse Atlantic

New airline Norse Atlantic has selected digital agency Impression to devise and deliver its international marketing strategy after a competitive two-stage pitch process.

Norse Atlantic is a brand new low-cost airline operating out of Norway and serving transatlantic routes.

It prides itself on delivering excellent customer experience at competitive prices, onboard comfortable and more environmentally friendly Dreamliners.

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Conducted throughout Jan and Feb 2022, the pitch process was led by Norse who invited agencies from across Europe and the US to put forward a proposal to accelerate performance in a crowded and competitive market.

Nottingham and London-based digital agency Impression will supply a variety of specialist services spanning paid media, digital strategy, search engine optimization, and conversion rate optimization.

Its teams will work closely together to craft and execute an integrated, multi-channel growth strategy. Work is contracted to begin in March on a long-term basis.

Adrian Keating, VP of sales marketing and distribution at Norse Atlantic Airways said:

We are very pleased to be working with Impression on our international marketing strategy. As a new airline in the aviation sector, it is vital that we stand out from the crowd and ensure that our message of affordable fares to exciting long-haul destinations has maximum audience reach and impact.

Mikey Emery, commercial director at Impression, added:

We’re delighted to have been selected as the strategic agency partner for an ambitious start-up airline. As an agency that continually looks to use business as a force for good, we welcome the opportunity to work with brands whose values align with our own. We’re really looking forward to achieving great things together.


About Impression

Impression is a multi-award-winning, Digital Growth Agency. They define and deliver integrated digital strategies that transform their clients from market players to market leaders, and keep them there.