As December begins and the holiday season rises up, Christmas trees become more and more important, and so do their placements.
For those new to Christmas Tree decorations, this is for you. IKEA’s augmented reality app IKEA Place, is eager to help you imagine furniture in your home, without it being physically present there. With the arrival of the wonderful time of the year, you can add something more to the holidays. With a help of augmented reality technology, the furniture retail company has created #Placeatreeonit, a new feature that helps you position your tree in the exact right spot.
For the project, IKEA has partnered with Space10 and TWNKLS agencies for development and UX design of the feature, and 72andSunny Amsterdam on the marketing campaign around it, which includes an online film below, as well as GIFs and influencer activity.
When you launch the mobile app, open your camera and point it at the floor so it can scan the place. Then, point your phone at the general area of the room where you’d like your tree to be. Choose a tree option, then use your finger to drag-and-drop your tree into the exact location you decide.
You can move around to see how the tree looks from a different view, then take pictures or videos of the tree. Moreover, you can replace and drag it to a new position. Once you find a spot you like, you can also consider how the different types of trees fit there.
For the holidays, the brand has added four Christmas tree styles to IKEA Place. Alike with furniture, you can now “Place” your Christmas tree before you get it, and find the right place.
This is a great way to get involved with the real holiday spirit, and IKEA Place used it well. To #Placeatreeonit, you can download IKEA Place app from the Apple Store.