TikTok Adds Keyword Targeting for Search Ads
TikTok has introduced a new feature for Search Ads that allows advertisers to choose the keywords they want their ads to be associated with. This update gives brands more control over who sees their ads, enhancing their ability to reach …
Google Brings Store Rating To Search Result In 4 New Countries
For online shoppers, reviews have always been a key part of their decision-making process. Traditionally, checking a store’s reputation involves several steps—searching for the product, visiting the retailer’s site, and reading reviews on a dedicated page. Now, Google has streamlined …
Threads’ Rise in Download Rankings: Should You Add It to Your Marketing Strategy?
In July 2023, Instagram made its bold move by launching Threads, a new app designed to compete with Twitter. Within 24 hours, Threads amassed an impressive 30 million sign-ups, as reported by TechCrunch, sparking widespread attention in the tech and …
YouTube Rolls Out New Solution to Detect Deep Fakes
AI is changing how we create content. Tasks that once took hours and expertise, like writing scripts, editing videos, or adding captions, can now be done in minutes by almost anyone. But as AI continues to evolve, it’s opening the …
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the …
Unpacking The 2024 Meta Holiday Marketing Guidelines
With the holiday season fast approaching, the race is on for marketers to secure a strong ROI. If you are looking to maximise your chance to secure a big win this year, which you probably are, this is just for …
Boost Your eCommerce Business: Master Marketplaces, AI & PPC Strategies at The IMPACT Cube by Channable
Ready to simplify your eCommerce workflows and unlock best practices to boost your performance even further? Then the IMPACT Cube is your event! Join the most influential marketers at this interactive IMPACT Cube event to explore cutting-edge innovations, tackle current …
Backroom: Motive.co’s Revolutionary Approach to Ecommerce Analytics
Motive.co has launched Backroom: A revolutionary way for retailers and eCommerce agencies to intuitively engage with product analytics and search results without having to leave their online store. The new feature overlays key analytics and actions onto product cards in …
Research of the Market and Global Trends of E-commerce in 2024
Today we will look at the DHL ecommerce report on global online shopping trends. Why does he abandon the cart? What is important to buyers when buying? A new payment method that is gaining popularity, etc. And don’t let the …
Google Delays Phasing Out Third-Party Cookies: What Does It Mean for Your Business?
Imagine you’re browsing a favourite news site, and suddenly you see ads for shoes you recently checked out on another website. It feels like the internet knows you, and in a way, it does—thanks to third-party cookies. These small data …
Motive.co Gives 8 Online Shops Thousands in Cash to Fuel Growth
Motive.co, a leading provider of privacy-minded ecommerce search, has announced the eight winners of its Motive Grant Giveaway, giving away tens of thousands of euros to SMEs and independent retailers to fund their growth and development. After reviewing the applications …
