How Emote Helped Globe Skate to Success

Emote Digital implemented a social advertising campaign for Globe Brand.

Iconic skate and surf giant Globe Brand wanted to share their apparel and skateboards with an online audience beyond their existing social following. Utilising the potential of different social and search advertising platforms allowed them to promote their products in the most effective way possible.

Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. Emote implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.

Skating Into Success

Globe Brand’s social channels already had a large following, but there’s more to social media than a strong audience presence. Emote Digital implemented a social advertising campaign that allowed them to not only reach new potential customers, but encourage their existing followers and traffic to re-engage with the brand.

Emote’s campaigns achieved an average of 10x ROI.

Social Advertising

Social advertising provided the best return on investment for Globe brand. Emote utilised Google Ads to market and re-market their products in a way that decreased advertising spend as sales increased.

Aside from a strong 9.5x ROI from this source, Globe’s ads were seen 1.3M times in a 3 month period.

Los Angered II Product Campaign

Introducing Los Angered II Campaign. The Los Angered II Campaign by Dion Agius is an evolution of the game changing surf casual, the Los Angered, featuring Globe’s Shockbed insole and Globe’s Super-V outsole.

This product launch campaign achieved a 5.8x ROI and over 1 million impressions.

Impala Rollerskates

Impressed with the success across the iconic Globe brand, Emote were also engaged to roll out the launch of the now widely-know Impala Rollerskates.

Make the sidewalk sizzle. No brand launch is complete without a powerful social advertising campaign. Impala’s fun, colourful message need to be promoted in a way that would communicate the brand’s unique vibe and reach the right audiences. Social media provided the perfect platform to spread the word and attract new customers.

Emote achieved a 6x ROI from this sub-brand launch campaign over a 6 month period.

About Emote Digital

Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify and digital marketing services.