Email Marketing Success Stories by Emote Digital
Your email list should be cherished like a cheat code for connecting with your customers. But one wrong move and you could lose subscribers.
This is why email marketing can be tricky to nail, but when it’s done well, it’s a powerful move.
Rather than spending time designing, strategizing, and managing your business’ email marketing, let the experts do it for you. Here’s a look at what Emote Digital can do.
Suzuki’s Email Journey
Suzuki Motorcycles has engaged Emote Digital for much of their advertising where they collaborate on content writing and design. As Emote Digital already understood the brand’s voice and design, it made sense for Suzuki to engage them to refresh their EDMs.
The EDM needed to look as sleek as the motorcycle they’d just purchased.
This ensures the customer’s sales journey is seamless, from first seeing an ad to the aftercare post-sale. It also means Suzuki Motorcycles has established a connection with the customer which they can revisit moving forward.
And that’s exactly what was achieved for this globally recognizable brand.
Buttering up Lurpak
Cult butter brand Lurpak engaged Emote Digital for a once-off EDM chain supporting their Christmas campaign to get Australia baking instead of buying.
Customers could redeem one of three baking kits upon upload of a valid receipt for any Lurpak product. Emote Digital created the landing page customers visited and when they input their email it was added to Lurpak’s database, boosting their direct customer reach.
They set up email automation for if the receipt was valid and the kit was on the way, or if the receipt was invalid and to try again. Once the kits were sold out, the confirmation automation stopped and was replaced with a coupon code email instead. This way, no customer felt they had missed out and felt fully informed along the way, which builds rapport with Lurpak.
Email marketing isn’t just about design. It’s also about careful strategy and planning for the best consumer journey. This is what makes the difference between an unimpressed user and a customer for life.
PUMA Products and Promos
Working closely with PUMA across many digital advertising services, Emote Digital already knew the theme, brand voice, and style to make PUMA’s email marketing stand out from the rest.
They’ve seen great success for PUMA with their email strategy. The industry average open rate and click-through rate are 19% and 1.4%, respectively. This might seem low but when your email list is tens of thousands of addresses (as it often is) then these percentages amount to a lot of people. After engaging with Emote Digital, PUMA’s average open rate increased to 22.3% and the click-through rate to 2.1%. Both of these are higher than the industry average, which means the emails are being noticed more and converting more than emails from similar retailers. The results? Massive success.
152% increase in revenue from email 3 month period vs. the previous 3 months.
Tantalising Toys for Two Scoops
Emote Digital created visually awesome EDMs for toy brand Two Scoops.
They utilized bold colors to get the user’s attention and careful hierarchy to convey the most important messages before the fold and encourage scrolling and conversions.
By making the toy imagery the hero of the emails and knowing when less copy is more effective, Emote Digital was able to draw in customers and create visually stimulating emails with a higher chance of converting. Doesn’t it make you want to start shopping
Organizing EDMs for Daily Orders
Email strategy can sometimes be the forgotten service in the digital marketing family. But once it’s engaged, the results speak for themselves.
After getting awesome results for Daily Orders through their paid and organic social and search, they asked Emote Digital to take on email marketing as well. By utilizing their brand voice and re-engaging their existing database, they increased their sales through a series of emails.
The success Emote Digital achieved meant an open rate of 24% (5% higher than the industry average) and a click-through rate of 2.6% (1.3% higher than the industry average). And like they already said, these small percentage increases make for big increases in revenue.
32% increase in revenue from email 3 month period vs. the previous 3 months.
Email marketing can be difficult to get right. There’s a lot to consider if you want fully optimized, designed, and well-written emails for a higher chance of a conversion.
But the reward for pulling it off? Totally worth it. Speak to the email marketing experts at Emote Digital today about implementing the power of EDMs for your business.
About Emote Digital
Emote Digital has been delivering integrated solutions with beautiful results since 2001 offering in-house WordPress, WooCommerce, Shopify, and digital marketing services.