GPT Group Appoints Devotion Digital As Its Digital Agency

On 1 March 2019, after a competitive tender and pitch process, Devotion Digital was officially appointed by the GPT Group to provide a broad range of digital services for its retail and office divisions.

The GPT Group (GPT) is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation.

As part of this new partnership, Devotion will be providing ongoing website management services across GPT’s retail and office portfolios, as well as managing their hosting infrastructure, providing digital training and support, supplying analytics and reporting, and helping the group expand their current content management solution, to ensure greater scalability and best practice.

Joe Peschardt, Devotion’s Client Services Director says,

We are thrilled to have been appointed by GPT. GPT is an extremely successful Australian business with a very strong focus on providing exceptional customer experiences, which aligns very well with Devotion’s own focus, as well as our expertise and experience.

We look forward to helping GPT enhance its customer experience via digital channels as well as grow strategically by embracing new technology.


Melissa Prpic, GPT’s National Marketing Manager, says the decision to appoint Devotion was a clear one. She added,

We were seeking a strategically-led partner with capability, credibility and experience – all of which Devotion has demonstrated. We are now looking forward to working with Devotion to evolve our customer experience, improve the efficiency of our internal processes and assets, grow our digital channel and focus more on innovation.

About Devotion

Devotion is an independently owned, full-service digital agency based in Sydney, Australia. We combine creativity with deep technical understanding to create smart, results-driven experiences that engage people, transform brands, grow businesses, and drive stronger connections. Devotion is what we create.

About GPT Group

The GPT Group (GPT) is one of Australia’s largest diversified property groups and a top 50 ASX listed company by market capitalisation. GPT owns and manages a $24 billion portfolio of offices, logistics, business parks and prime shopping centres across Australia. The Group also has a substantial investor base with more than 32,000 shareholders.

The General Property Trust was launched as Australia’s first ever property trust when it was listed on the Australian Securities Exchange (ASX) in 1971. The trust was launched and managed by Lendlease who wanted to provide retail investors the opportunity to invest in a portfolio of high-quality commercial property assets. In 2005, a proposal was put to shareholders for the management to be internalised. On approval, this resulted in GPT separating from Lendlease to become the independent company it is known as today.

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