Coworking is becoming an increasingly popular option for those working in digital marketing. It is flexible, cost-effective and promotes creativity by allowing people to collaborate with like-minded professionals. However, choosing a coworking space is easier said than done. With thousands of spaces opening up around the world, choices can become overwhelming.
This is especially true when it comes to finding a space that encourages creativity, productivity and offers staff a sense of professional fulfillment. If you are exploring options for coworking, here are some factors worth considering.
Where your office is based will have significant impacts on your business. For example, being situated in a central neighborhood will be convenient for clients. Easy access to transport routes and parking availability will also be a big plus as far as workers are concerned. You may also want to consider amenities in the surrounding area such as coffee shops, bars, parks, and supermarkets that can all improve the experience for employees.
Coworking Culture and Community
Coworking spaces are designed to foster a sense of community. Being surrounded by like-minded creatives and entrepreneurs is one of the major benefits of this office option. Socializing with others from the coworking space is important in terms of alleviating loneliness, especially for freelancers or anyone working in a small team. Some coworking spaces formally organize events for their residents so consider this when choosing a space.
While the idea of working from coffee shops is nice, it can often be distracting. Coworking spaces tend to be more distraction-free, but aren’t perfect. Some spaces may have an open plan with teams collaborating on joint projects, which could be problematic if you require relative silence to get your work done. You’ll also want to consider the type of equipment provided by the space. For example, some places offer ergonomic chairs and standing desks, while others have bean bags and pool tables. You’ll need to visit a space to figure out what is best for your team’s needs.
Would a dedicated room for taking client calls be beneficial? Is free coffee a must for your staff? In addition to the environment itself, you should consider other amenities that will help maximize productivity. Internet connections are a basic requirement, but you should also consider whether you need access to printers, scanners or projectors.
Finally, you’ll need to consider the bottom line. How much will membership fees cost? Take a close look at companies such as Novel Coworking that offer a range of packages that can provide expansive workspace that can be tailored to meet the needs of your company as it grows.
Coworking is growing in popularity and more facilities are popping up as a result. It is important for you to prioritize what your digital marketing team needs from the space and use these priorities to guide your decision. Finding the right environment for your business needs everything so be willing to put in the effort into your search. Making a good choice will pay off well for your staff.