Rabbit Studio Designed a Social Media Strategy for Environmental Campaign Committee

Rabbit Studio has developed a broad social media strategy for The Environmental Campaign Committee (ECC), from content development to advertising strategy.

Social Media Campaign

The Environmental Campaign Committee (ECC) has been set up since 1990 to promote public awareness towards environmental issues and encourage the public to actively contribute towards making a better environment.

Appointed by the client, Rabbit Studio team designed a social media strategy detailing the production on content development, creative directions, advertising strategy and execution for the campaign’s social media feeds.

With a variety of past mascots representing different environmental campaigns, Rabbit Studio team choose to integrate the public figure “Big Waster” into the narrative and content creation of the campaign. Rabbit Studio’s primary aim was to promote messages encouraging people to engage in sustainable environmental practices.


About Rabbit Studio

Rabbit Studio is an all-rounded digital agency based in Hong Kong. They specialize in digital solution, user experience planning, website design, mobile app production and e-commerce. They are energetic and committed to their clients, aiming to build perfect projects.

They believe that digital is important for their clients and all audience, so they strive to explore every potential and create the best of its kind. They provide services including planning coherent digital strategies, designing pixel-perfect websites, creating innovative solutions, crafting beautiful mobile apps and everything they think it is helpful for your digital business.