Crowd is a global, innovation-driven marketing communications agency operating at the critical intersection of AI, technology and human creativity. With offices across four continents, Crowd leverages its international reach and deep local knowledge to build long-term success for businesses and brands worldwide. The agency crafts intelligent, scalable campaigns that are engineered to deliver measurable results, positioning its clients as leaders in an ever-changing digital landscape. Crowd is committed to pushing boundaries, embracing innovation, and acting as a growth partner for AI transformation. Our multidisciplinary teams work across strategy, creative, content, media, performance and experience design to solve complex challenges for clients in diverse markets.
Crowd
Platinum MemberGlobal, innovation-driven marketing communications agency using AI, technology and human creativity to craft intelligent, scalable campaigns with measurable results.
About
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- OFFICES
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HEADQUARTERS
- ADDRESS: 3F-B-05 Empire Heights, Business Bay, Dubai, PO Box 32504
- PHONE: 971 (0) 4 436 5698
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: 20-22 Wenlock Road, London, N1 7GU
- PHONE: 44 (0) 1202 529 743
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: Herengracht 420, BV, Amsterdam, North Holland 1017BZ, NL
- PHONE: 31 (0) 20 2101611
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OFFICE
- ADDRESS: Rheinsberger Straße 76/77 10115 Berlin, Germany
- PHONE: 49 30 52001273
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OFFICE
- ADDRESS: 981 Mission Street #23, San Francisco, CA 94103
- PHONE: 1 (415) 548-8855
- E-MAIL: [email protected]
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OFFICE
- ADDRESS: Xin Jiang House 7 San Li He Road Hai Dian District Beijing China
- PHONE: 86 185 2086 1259
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OFFICE
- ADDRESS: Room 305 Building F New Generation Technological and Industrial Park No. 139 Chuangye 2 road Xin'an avenue Bao'an district Shenzhen city Guangdong province China
- PHONE: 86 185 2086 1259
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OFFICE
- ADDRESS: No. 34, Bo Tiao West Road, Du Jiang Yan, Sichuan
- PHONE: 86 185 2086 1259
- E-MAIL: [email protected]
Service Expertise
Service Expertise
Service Expertise
Service Expertise
Sector Expertise
- Higher Education
- Early Childhood Education
- Online Education
Sector Expertise
- Renewable Energy
Sector Expertise
- Sportswear
Sector Expertise
- Beverages
Crowd Reviews
Creative-led digital growth and brand experience partner
Crowd positions itself as a creative-led digital growth and brand experience partner, combining high-end design, strategic marketing, and platform optimization to drive visibility, engagement, and brand expansion. The agency’s core strength lies in blending creative excellence with strategic thinking to deliver measurable outcomes such as increased traffic, higher engagement (CTR, view time), and expanded business opportunities.Strongest differentiators
Its strongest differentiators are: - Strong creative quality combined with strategic marketing thinking - Ability to significantly improve visibility, traffic, and engagement - High collaboration capability with proactive strategic input - Strong brand alignment and storytelling-driven execution However, available signals suggest: - Strong performance in visibility, engagement, and traffic growth - Limited visible depth in conversion optimization systems or full-funnel revenue architecture - Some operational constraints (e.g., lean team structure) that may impact scalabilityDAN Perspective
Crowd fits best into the category of “creative-driven growth and brand experience partners”, making it a strong choice for organizations seeking high-impact design, increased visibility, and strategic brand-led growth.Strategic Depth
Client feedback highlights Crowd’s ability to combine strategic planning, brand alignment, and digital marketing initiatives to drive measurable growth in visibility, engagement, and traffic.Execution Excellence
Reviews consistently emphasize high-quality design, modern digital experiences, and effective implementation that improves key engagement metrics such as click-through rates and view time.Speed & Reliability
Clients report quick, reliable communication and structured collaboration, enabling smooth project management and consistent delivery.Collaboration Quality
Feedback highlights an open-minded, flexible, and highly collaborative approach. The team is proactive in suggesting improvements and aligning closely with client goals.Primary Expertise
Client outcomes strongly associate the agency with branding, digital design, platform modernization, and strategic marketing initiatives focused on visibility and engagement growth.Value Creation Pattern
Reported gains cluster around increased website traffic (including significant growth cases), improved engagement metrics (CTR, view time), and expanded brand exposure. Evidence around deep conversion systems or infrastructure-level optimization remains limited.Price–Performance Balance
While explicit pricing data is limited, strong performance improvements and strategic impact suggest positive value perception.Transparency & Scope Clarity
Client feedback indicates smooth collaboration and structured execution, though detailed commentary on pricing transparency or contractual frameworks remains limited.Client Satisfaction
Client sentiment is strongly positive, driven by creative quality, strategic input, and measurable growth in visibility and engagement.Referability
Clients demonstrate a high likelihood of recommending Crowd, supported by strong collaboration, proactive thinking, and consistent delivery.
Case Studies
Saudi Arabia’s Circular Economy Vision
Client: Saudi Arabia
Industry: Nonprofit
Saudi Arabia’s Circular Economy Vision
Saudi Arabia’s Circular Economy Vision
In the midst of a global plastic pollution crisis, governments of the world are directing their primary focus on mitigating the disastrous consequences of non degradable waste. According to the UN Environment Program, we generate a staggering 400 million tons of plastic annually, out of which only 9% is recycled. As if this wasn’t alarming enough, nearly 130,000 tonnes of plastic waste is dumped into the world’s oceans every year.
In an effort to reduce plastic consumption and protect the environment, Saudi Arabia has launched the Saudi Green Initiative (SGI). Within just three years of its inception, the SGI has emerged as a frontrunner in the regional environmental protection endeavours.
The Circular Economy Vision
The linear model of economic growth is characterised by the extraction of materials from the natural environment, their subsequent processing, utilisation, and eventual disposal. However this system has exhibited significant shortcomings. In response to these glaring drawbacks, a more sustainable approach in the form of a circular economy is being championed. While the linear model has historically been effective in generating material wealth, it has become increasingly evident in recent years that its adverse impact on resources and the environment is unsustainable.
Saudi Arabia has awakened to the necessity of transitioning to a circular economy and has put forth a number of initiatives to reduce waste, promote resource efficiency, and encourage recycling to lessen the burden on the environment. This proactive approach reflects the Kingdom’s commitment to sustainability and responsible resource management in the face of pressing environmental challenges.
Investing in a Circular Economy
With its strong emphasis on sustainability and environmental preservation, Saudi Arabia is proving to be a supportive backdrop for investments in the circular economy. Investors who align with the Kingdom’s goals for a greener and more sustainable future can not only contribute to positive environmental change but also gain profitable returns on their investments. These investment opportunities include but aren’t limited to recycling facilities, waste-to-energy projects, sustainable packaging plants, sustainable farming, resource recovery, sustainable transport, and innovation.
Investors seeking to amplify their product’s impact in the thriving Saudi Arabian market will find a strategic partner in Crowd. Their wide ranging support services for Plastic Oceans International and Breathe Conservation resulted in raising awareness of marine plastic pollution and the huge challenges faced by our oceans.
To help raise awareness of the problems of single-use plastic, Footprint, a US company dedicated to creating sustainable packaging solutions along with team Crowd made it their mission to expose the true impact of plastic on the environment.
With a deep understanding of KSA’s unique cultural nuances, market dynamics, consumer behaviour and sustainability Crowd offer a tailored approach to ensure your product reaches its full potential. Saudi Arabia’s dynamic and rapidly evolving market presents an incredible opportunity, and together, we can unlock the immense potential of the KSA market.
Have a project in mind? Get in touch to discuss your requirements.
Client: Saudi Arabia
Industry: Nonprofit
Sector Expertise: Environmental Conservation
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
A Competition to Recognise the Sustainable Heroes of Europe
Client: Trina Solar
Industry: Energy
- Digital Marketing
A Competition to Recognise the Sustainable Heroes of Europe
Trina Solar, a leading global PV, and smart energy total solution provider, tasked Crowd Europe with a sustainability campaign throughout 2022 to bring all of Europe under the same roof.
With a series of product launches and roadshows to assist the energy crisis and bring the world a step closer to a net-zero target.
What better way to close off the year than with a competition to celebrate the hard work and dedication of the unseen sustainability heroes – PV Installers.
The #UnderTheSameRoof competition gave installers and their respective Trina Solar distributors a chance to win amazing prizes and showcase their outstanding installations to a global audience.
Trina Solar needed a platform where installers could submit their projects (using Trina Solar’s modules).
With a competition, comes tight deadlines and this is where #TeamCrowd came in.
Crowd Europe created a unique campaign inviting installers to show off their work and submit their projects on a fluid landing page created by their dedicated team.
With organic and paid digital activities, the campaign exceeded its target of 50 submissions, delivering well over 100 qualified submissions, thanks to Crowd’s expert campaign tracking.
From there, the landing page needed to evolve further for the world to vote for their favourite finalists.
Through the evolution of the landing page, respondents were able to vote for their favourite finalists seemingly, putting them one step closer to a coveted trip to Thailand.
If you’re curious to see who the winners are and what prizes are up for grabs, head over to Trina Solar to find out more!
If you’re keen to work with a team of unique creatives to create a compelling campaign, you’ve come to the right place!
Client: Trina Solar
Industry: Energy
Sector Expertise: Solar Energy
Client: Saudi Arabia
Industry: Nonprofit
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Working With Nike to Deliver ‘Rise of the Kids’ Campaign
Client: Nike
Industry: Sports
- Web Development
- Online Advertising
Working With Nike to Deliver ‘Rise of the Kids’ Campaign
As a growing client for the Dubai team, Crowd were appointed as Nike’s media partner to secure a mix of in-mall and DOOH ad placements for the launch of their biggest campaign in the region – Rise of the Kids | Sports is Never Done.
This campaign has been created to encourage and express the importance of movement and sports for children. Creating a message that sports should be fun and inclusive with a playful environment, leading away from the traditional rule based sports. The campaign aims to help children re-imagine what they know of sports, encourage creativity and to create valuable life experiences by participating in sports across the MENA region.
The campaign began with the Crowd team carefully curating advertising placements to communicate two of the six key brand statements – Swimming and Ice Skating.
For a period of four weeks, Crowd took over the LED screen assets at Dubai Aquarium and Dubai Ice Rink in The Dubai Mall, as well as a full takeover at Riyadh’s Time Square Boulevard in Saudi Arabia.
Additionally, they designed and launched a microsite that hosted their global ‘Rise of the kids‘ campaign video and allowed users across the UAE and KSA to register and book workshop experiences. The microsite also links to the online Playbook experience, created for the campaign.
Want to work with Crowd’s marketing experts? Get in touch to discuss your project.
Client: Nike
Industry: Sports
Sector Expertise: Youth Sports Organizations
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Onboards Meraas And Launches Two Microsites For Luxury Real Estate In Dubai
Client: Meraas
Industry: Real Estate
- Web Development
Crowd Onboards Meraas And Launches Two Microsites For Luxury Real Estate In Dubai
After winning a recent competitive pitch to revamp the Meraas website in 2023, Dubai based creative marketing agency, Crowd, began their engagement with two immediate sub-projects to deploy two single-page UI designs that would showcase Meraas’s latest and most prestigious developments in the UAE.
Bulgari Lighthouse
The first project is inspired by Italian luxury fashion house, ‘Bulgari’ and from the natural world and beautiful surrounding landscape where the development is located. Situated on Jumeira Bay Island in Dubai, the Bulgari Lighthouse Dubai is divided into 4-5 bedroom apartments inclusive of a super elegant Sky Villa penthouse, with each unit providing 360 breathtaking panorama sea and city views.
The website was created to invite end-users on an immersive journey, showcasing the tower’s USPs, amenities, nearby area and activities, building design and features.
Working initially from a draft brochure supplied by the client, Crowd collaborated closely with DHRE’s creative agency, CGI production house and internal development team to develop a story concept into an immersive web experience that would take users on a journey to explore, engage and interact with each element of the tower.
The site was delivered within three weeks in three languages (English, Arabic and Russian) and announced at a launch event where all units were sold out on the day.
Bluewaters Bay
The second project required a more simplified approach to promote Meraas’s new development, made up of two prestige residential towers adjacent to Bluewaters island, Dubai to attract investors and register their interest for the launch event held in January 2023.
Following another critical and short timeline, Crowd got to work with the same project team with concept planning whilst the brand strategy was being finalised by the creative agency. Working collaboratively, they delivered a minimalistic UI design, which captured the value proposition through subtle storytelling and engaging content. Similar to the Bulgari Lighthouse website, the Bluewaters Bay multilingual website was delivered in only two weeks, which required various team members to work around the clock to deliver this stunning end product.
Want to work with their creative design team? Get in touch to discuss your project.
Client: Meraas
Industry: Real Estate
Sector Expertise: Luxury Real Estate
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Revamps BEEAH Group Website
Client: BEEAH Group
Industry: Nonprofit
Crowd Revamps BEEAH Group Website
BEEAH Group in the Middle East’s leading sustainability pioneer, with verticals across industries, which are renowned for groundbreaking environmental innovations and smart solutions for future-ready cities.
Founded in 2007, BEEAH began its journey as a Sharjah-based public-private partnership company, primarily concerned with environmental and waste management.
Recognizing sustainability, innovation, and technology as core pillars for a modern economy, BEEAH Group invested in a comprehensive, full-circle strategy for the future, and expanded into the fields of renewable energy, green mobility, transport, education, and technology.
Crowd was briefed with creating and overhauling the BEEAH website which had over the years started falling behind in terms of modern trends and technology. Whilst well-positioned in recycling and waste management services, the new site is now a new destination that captures their wider service offering targeting local and surrounding MENA markets.
Crowd suggested a series of ‘upgrades’ required to meet rapidly changing market requirements and to service existing and future digital marketing strategies. Their aim was to deliver a site that met new requirements for the Group and incorporated a revised brand focus while also concentrating on themes that more accurately reflect the BEEAH Group value proposition.
Leveraging their global talent pool, Crowd sourced and worked with a local, recognized photographer to help create a new image bank that would be used to visually communicate BEEAH Group’s core business verticals. These aspirational images were used across the new site and for the brand launch campaign.
Crowd recommended the website to lead as a resource center that positions BEEAH Group as a thought leader in the sustainability sector. With a tailored content plan, which is optimized for both SEO and voice, Crowd created a solution that is future-proof and allows BEEAH Group to scale as technology evolves. Keeping to best practices for developing a complete sustainable site, Crowd struck a fine balance between a dynamic visual and practical experience.
Based on their research and experience in the sector, Crowd combined and developed an innovative solution that focused heavily on content usage to attract audiences and leverage onsite virtual assistance to personalize experiences and searches even further. Visitors have complete freedom to explore key site pages, however are also supported with advanced search functionality to refine exactly what they’ve arrived on site for.
The new BEEAH Group website will be recognized as a go-to source for all relevant insights on sustainability, smart solutions, technology, and innovation and recommend its services and products based on this content.
Crowd has also partnered with a third-party growth management tool that will help personalize the site experience based on what content returning visitors choose to engage with the most. They will be implementing layout and image optimization, as well as push notifications, surveys, and feedback forms putting user behavior at the forefront of their web strategy to increase dwell time and decrease bounce rates.
For phase two, Crowd will soon be implementing an “Innovation Hub” for BEEAH Group. This feature will be a platform integration where open challenges can be uploaded for the public to contribute ideas for improving the quality of living in urban environments. Users will be able to collaborate with other innovators and will be awarded for their contribution through awards and incentives based on most upvotes.
Since the launch, Crowd has received very positive feedback on the new site and they are looking forward to growing their partnership with the BEEAH team with other projects across the organization.
Imad Juheir, Communications Manager at BEEAH says:
Since the early stages, Crowd’s approach was a very well-put-together proposal with all details included about the technologies and innovation used on site. The team showed the ability to think outside the box with a sustainable website, which doesn’t load too many pages and uses features like voice search to save energy. The Crowd team was exceptional and very professional on all stages of the project, and they have shown excellent communication, team work, and delivered an excellent website, which will help promote our Group.
If you need help in creating a world-class website for your brand or organization, get in touch!
Client: BEEAH Group
Industry: Nonprofit
Sector Expertise: Environmental Conservation
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Launches New Website for APICORP
Client: The Arab Petroleum Investments Corporation
Industry: Energy
- SEO
- Content Marketing
- Video Production
Crowd Launches New Website for APICORP
The Arab Petroleum Investments Corporation (APICORP) is a multilateral development financial institution founded in 1975 by the ten Arab oil-exporting countries, providing corporate banking and investment solutions in the energy sector across the Middle East.
When Crowd was first introduced in August 2021, APICORP was going through an important transition in business operations with green-energy initiatives and required a creative agency with experience in sustainability to tackle the challenge of revamping their new website, capture their value proposition and drive key messaging to stakeholders through an interactive online experience.
Whilst also supporting their corporate communication department with creative services including the launch of their ESG and Green Bond Framework reports, Investor presentations, and other comms collateral, their strategy team started the website process by conducting a landscape review and competitor analysis.
Through data gathering, Crowd was able to identify and define a keyword strategy that would shape their SEO approach when planning content requirements for the new website.
The new multilingual platform is built in WordPress and caters to both English and Arabic users, providing complete flexibility for internal teams to control future page updates and new page creations.
Since APICORP’s core audiences are targeting global investors, bankers, researchers, and journalists, another important requirement was to develop a dynamic media center that would feature both new and archived media including webinars, interviews, podcasts, and press releases.
Crowd worked with the client to categorize these resources with filtering functions that would support the positioning of APICORP as thought leaders and industry experts.
Encouraging personal development and career growth plays an important role at APICORP. To capture this core value in the most authentic way, Crowd worked with a Saudi-based production company to produce five short videos that delivered employee work culture benefits and featured these on both the Home and Career sections of the new site.
Overall, the website has been very well received both internally and externally with positive feedback on both usability and creativity. Crowd delivered a best-in-breed website combining subtle animations and micro-interactions to make the content feel dynamic and interactive.
If you need help in creating a world-class website for your brand or organization, get in touch!
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Sector Expertise: Oil & Gas
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Was Getting Social with Beverly Hills Polo Club
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
- Video Production
- Content Marketing
Crowd Was Getting Social with Beverly Hills Polo Club
Inspired by ‘the sport of Kings’ and established in 1982, Beverly Hills Polo Club (BHPC) has appointed Crowd to develop and execute a new global social media strategy to help grow the brand’s presence across multiple global markets.
BHPC is a lifestyle fashion brand, bringing together the creativity of California with fun and sophistication. The product range includes clothing for men and women, with fashionable activewear, leather goods, shoes, and watches. The brand is available to shop online and in over 650 stores, in over 70 countries.
Upon approval of their strategy, Crowd will be creating monthly organic social media content, including posts, Stories, and Reels. Their talented design team will brainstorm creative concepts to grab BHPC’s audience’s attention, drive higher engagement and website traffic.
As part of their global social strategy and brand tone of voice development, they will create a localized approach for the key target markets of GCC, India, and Europe. Crowd is excited to be partnering with the brand and helping to build on their successes into 2022.
Crowd’s experienced social media team has worked with well-known international brands for many years including Razor, Uber, and DENSO. Speak to one of their global social media marketing specialists today to see how Crowd could help you.
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Sector Expertise: Clothing Brands
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Delivering an Events Hub for Denso by Crowd
Client: DENSO
Industry: Automotive
- Content Marketing
- SEO
- Web Design
Delivering an Events Hub for Denso by Crowd
Established in 1949, DENSO is an automotive parts supplier and global leader in mobility, electrification & electronic systems.
Led by strong core values for sustainability and better well-being for all, DENSO is led by 16 Sustainable Development Goals, broadly categorized into ‘Environment’, ‘Peace of Mind’ and ‘Corporate Foundation’.
Crowd was briefed by DENSO to create a unique and future-proof digital solution for DENSO events and activities, especially in light of the COVID-19 pandemic.
An innovative solution was needed to host hybrid corporate events; that is to create a digital experience of in-person events that could reach users anywhere and provide high value to both DENSO and its audience.
Additionally, the content needed to be managed in an SEO-friendly way and provide the best usability for users to navigate, interact and learn from DENSO whilst making industry connections.
A priority was to create a platform that could develop and evolve over time, meeting the needs of various different events for DENSO in 2021 and into the future. The new website needed to be on-brand, but with a new creative approach with a modern, sleek design to inspire stakeholders, managers, and partners alike.
Using Google Tag Manager and embedded Google Analytics, it was also important to be able to check, learn and adapt, improving the ease of use for the consumer.
The Crowd Process
After discussing the proposed site map with a focus on improving the user journey especially from a navigation labeling perspective, Crowd formulated a solution for a website that could host events with hundreds of attendees, with the ability to hold simultaneous events at once, one-on-one sessions complete with a rich media and resource library.
Starting with definition and suggesting an approach through annotated wireframes, Crowd wrote up detailed notes and created example layouts that described the key features and functionality of the solution.
Next up was creating the website design concept whilst referring back to brand guidelines and creative resources shared by DENSO and then once these had been agreed upon, Crowd began the development of the site.
Following extensive technical and user testing, the site was launched.
Crowd held their first events in October this year to great success and were able to transmit a broadcast quality event to DENSO’s global audience.
Crowd’s model is based upon a strong ongoing relationship between their agency and the client. Crowd recommends a support contract for the post-launch success of our client’s online presence. Plus their award-winning customer service means that their clients like to work with them, especially when they deliver results!
Client: DENSO
Industry: Automotive
Sector Expertise: Automotive Parts & Components
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Adopts Animation to Take Down Scaffolding
Client: Thomann-Hanry
Industry: Real Estate
- Social Media Marketing
- Video Production
Crowd Adopts Animation to Take Down Scaffolding
Thomann-Hanry approached global creative and performance media agency Crowd to create a marketing campaign taking down scaffolding.
In the world of facade renovation, Thomann-Hanry is unique.
Compared to scaffolding, their process is faster, has a smaller carbon footprint, and doesn’t restrict access to a building, which can have a large financial impact. They just needed a way to communicate all this in a succinct marketing campaign.
Challenge
Thomann-Hanry is the only company in the world to use a hydraulic platform instead of scaffolding. This means they can dramatically cut down costs, time and disruption.
However, in a marketplace where scaffolding is always seen as the obvious choice, Thomann-Hanry has to work hard to shift perception and change behaviour.
Solution
Before Crowd talked about the positives of Thomann-Hanry, they needed to start a conversation about the negatives of scaffolding.
Inspired by the sculpture artist Ben Long, they created a series of striking images that used scaffolding itself to illustrate the various negatives of this tired and traditional method.
The campaign ran across LinkedIn and Instagram from 2/5/20 for a period of 100 days, and in that time, the concept still cut through the conversation around COVID-19, and delivered high levels of engagement, helping to build brand awareness.
Awareness
- 1m+ Overall Impressions
- 77k+ Reach
- 187k+ Video Views
Client: Thomann-Hanry
Industry: Real Estate
Sector Expertise: Architecture Company
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Joins the Fight in the “Swim Against Plastic”
Client: Plastic Oceans International
Industry: Nonprofit
- Content Marketing
- Video Production
Crowd Joins the Fight in the “Swim Against Plastic”
Crowd has supported Plastic Oceans International as a charitable partner since 2014, supporting them through all aspects of marketing and communications.
In March 2019, Plastic Oceans International and Breathe Conservation collaborated to support the ‘Swim Against Plastic’ initiative – a world-record attempt by endurance swimmer Sarah Ferguson. Her goal was to swim the entire 40-mile coastline of Easter Island in order to raise awareness of marine plastic pollution and the huge challenges faced by our oceans.
As a team of ocean lovers that swim, surf and enjoy the sea daily, this not-for-profit’s mission is close to Crowd’s hearts and they are proud to be a marketing support partner of Plastic Oceans International.
Challenge
Over 300 million tonnes of plastic are produced annually. 8+ million tonnes of plastic are dumped in the oceans over the same duration. Less than 10% of all plastic gets recycled. The situation is a disaster, and people urgently need to raise awareness and inspire action that will help end the growing problem of plastic pollution in oceans.
It is vital to create initiatives that target school children, corporate influencers, policy-makers and consumers.
Inspire people to care about the issue and desire to be part of the solution and do what can be done to shift the global reliance on plastic.
Solution
Securing her place in the history books, Sarah Ferguson successfully broke the world-record and swam around Easter Island in an incredible 24-hours, non-stop. Crowd’s team filmed her entire journey, and the achievement was broadcast on the world’s broadcast media, as well as Plastic Oceans’ digital channels. This news story raised awareness of the global challenge.
Crowd’s support of the project was wide-ranging. From general consulting on all aspects of marketing and communications to providing guidance for the Plastic Oceans team on social media, sponsorship development, influencer outreach, content and event planning. They wanted to make sure that this exceptional initiative had as much global exposure as it could.
Their charitable partner support services for Plastic Ocean, since 2014, include: Paid Media Management, Social Media Strategy, Newsletters and EDM, Video Campaigns, Technical Development, Interactive Pollution and Solution Mapping on Websites, Infographics and Animation.
Every element they produce engages and encourages people to support Plastic Oceans by signing-up as volunteers, donating, and learning about how to take positive action.
Client: Plastic Oceans International
Industry: Nonprofit
Sector Expertise: Environmental Conservation
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Helps Launching the World’s Smartest Self-Balancing Electric Scooter
Client: Razor
Industry: Automotive
- Influencer Marketing
- Video Production
Crowd Helps Launching the World’s Smartest Self-Balancing Electric Scooter
To make sure that Razor’s reputation for cutting-edge, really fun toys is as strong globally as it is on its home turf in the US, Crowd strategically support and manage the company’s global social media marketing.
Challenge
Crowd needed to execute a global launch campaign for Razor’s Hovertrax 2.0 – the world’s smartest self-balancing electric scooter. A global campaign was required to create a desire for this brilliant new ride-on toy.
With so many target markets, they naturally faced a language barrier, but ultimately they used this challenge to their campaign advantage.
Solution
Seeing people’s enjoyment of riding the Razor Hovertrax 2.0 sent a universal message, regardless of what they were saying and in what language. Crowd knew that riders were having an awesome experience, so they recruited influencers from around the world to appear in a global launch video that showcased the emotions felt while riding a Hovertrax 2.0. From the first unsteady steps up to becoming a confident rider – they were there to capture the experience.
Working with select global YouTube and Instagram influencers in regions all around the world, they created an authentic global feel to the campaign. As well as authentic influencers, the video includes a professional acrobat dancer, Kelianne Stankus, who performs some incredible stunts on the Hovertrax 2.0. Kelianne is a gymnast and dancer known for being a member of the Acrobots, a group that performs routines on Hoverboards.
Client: Razor
Industry: Automotive
Sector Expertise: Mobility & Transportation
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Creative Agency Crowd Is Promoting Dubai as the World’s Best Destination for Business
Client: The Dubai FDI
Industry: Finance
- Content Marketing
Creative Agency Crowd Is Promoting Dubai as the World’s Best Destination for Business
Having worked in Dubai for many years, Crowd knows what a great place the Emirate is to do business. It acts as a hub for many different sectors, and with business and entertainment facilities that are second-to-none, it continues to attract the world’s biggest companies and entrepreneurs.
Challenges
The Dubai FDI approached Crowd with a requirement to highlight some of the other, less-talked-about opportunities that Dubai has to offer. With programs and initiatives that provide support to numerous facets of the modern business including artificial intelligence, autonomous transport and blockchain technology.
Solution
Designed as an ongoing program, which aims to eventually provide tailored content for various business sectors, the brand had to be simple, accessible and have a global appeal.
One of the top digital marketing agencies in Dubai, Crowd, created a bold, modern brand that could be used across all deliverables and would appeal to FDI’s international audience of potential investors and businesspeople. The brand uses the renowned ‘Dubai’ typeface that will already be familiar to visitors of Dubai, iconography and dynamic photography to convey the forward-looking and exciting atmosphere of Dubai as a destination for business.
Launched before Dubai royalty at the Investment week event, the brand has been used across multiple channels such as a website thedubaiadvantage.com, printed materials and even an exhibition stand for both the 2018 and 2019 Websummits in Lisbon which saw Crowd supply a VR experience for stand guests.
They have also helped the Dubai FDI with a campaign for the Chinese market delivering both a strategy and WeChat site.
Client: The Dubai FDI
Industry: Finance
Sector Expertise: Investment Management
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
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Client: DENSO
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Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: Adidas
Industry: Fashion & Retail
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd Presents #DareToCreate Campaign: A Regional Online Football Competition
Client: Adidas
Industry: Fashion & Retail
- Social Media Marketing
- Video Production
Crowd Presents #DareToCreate Campaign: A Regional Online Football Competition
As part of their global Exhibit Pack campaign, adidas worked with Crowd to create a competition centered around user generated content.
To boost their product Exhibit Pack, which focuses on four football boots named X, PREDATOR, COPA and NEMEZIZ, adidas developed a global campaign No Fakers, Creators Only, which featured major football starts such as Paulo Dybala, Lionel Messi and Mo Salah. To support the major campaign, the brand worked with Crowd to develop an online competition to motivate fans to share user generated content.
Crowd worked with adidas to develop the competition rules, look and feel as well as the competition prize. This included creating a microsite, using the micro experience platform Wyng, where fans would upload a video of themselves showing their best football skills for a chance to receive a pair of Exhibit Pack boots of their choice and a signed Real Madrid jersey.
Once a video was shared, fans were further encouraged to share their video on social channels using the #DareToCreate campaign hashtag. Fans on the microsite were able to vote for the best football skills, which would feature the best videos at the top of the video gallery. Crowd further ensured that with every video upload, data fields such as name, email and mobile number were captured, ensuring that adidas could reach out to fans in future for relevant promotions.
The agency assisted in creating compelling copy for the microsite and social media posts, design and development of the microsite, in both English and Arabic, as well as day-to-day campaign management for one month, which involved curating video content.
The campaign was rolled out on social and .com, and activated across OOH and retail locations in global.
Together, adidas and Crowd delivered an engaging online competition that generated buzz about Exhibit Pack and provided adidas with further data to move forward their customer retention efforts.
Client: Adidas
Industry: Fashion & Retail
Sector Expertise: Sportswear
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Napa Valley Film Festival
Industry: Entertainment
Crowd’s Digital Campaign For Napa Valley Film Festival Boosted The Ticket Sales
Client: Napa Valley Film Festival
Industry: Entertainment
- Video Production
- Online Advertising
Crowd’s Digital Campaign For Napa Valley Film Festival Boosted The Ticket Sales
Crowd adds another successful campaign to it’s roster of Napa Valley clients with an online campaign for the Napa Valley Film Festival.
The Napa Valley Film Festival, which took place November 7-11, is an annual celebration of film, food and wine, touring the towns of Napa, Yountville, Calistoga and St. Helena. So, Crowd was tasked to create the marketing campaigns that would help the process to boost sales and promote the festival.
This annual celebration of film is set against the panoramic background of California’s famous wine and food region and plays host to some of Hollywood’s biggest names through screenings and special events. Crowd designed a landing page for the marketing campaign to reflect the look and feel of the renowned festival. The 5-days event offered different pass packages that appeal to a variety of audiences.
The all targeted campaigns, each of them led to a special webpage and offers highlights that engaged individuals, but also supported alternatives for those wishing to explore further. The Napa Valley Film Festival website was designed specifically to cope with the increasing levels of content and give the audience an easier way to navigate through the experience passes.
The campaign’s social advertising stage also included short animations which promotes the different aspects of the festival means, wine, films and food. Videos featured icons, images and graphic design that all aimed to a specific audience. The subtle movement in the background was engaging and captured attention without shadowing the copy.
Their results from the report is told better than expected from the digital campaign with a 3.3% click-through rate through the step of ticket purchase, which means 174% higher than the targeted results.
With so much going on at the 5 day festival, Crowd were tasked to simplify the event into bite-sized itineraries and allow people to create their own experiences.
After that, they broke down the event into different packages that would appeal to different audiences whether weekend visitors or more serious film buffs for example. Each targeted campaign led through to a unique landing page, offering highlights that would appeal to the individual as well as providing alternate options for those wishing to explore further or create their own experience.
Crowd reported better than expected results from their social advertising campaign with a 2.25% click-through rate to the ticket purchasing stage, which is 89% higher than they had projected.
Client: Napa Valley Film Festival
Industry: Entertainment
Sector Expertise: Film Production
Location: San Francisco,
Client: Saudi Arabia
Industry: Nonprofit
Client: Trina Solar
Industry: Energy
Client: Nike
Industry: Sports
Client: Meraas
Industry: Real Estate
Client: BEEAH Group
Industry: Nonprofit
Client: The Arab Petroleum Investments Corporation
Industry: Energy
Client: Beverly Hills Polo Club
Industry: Fashion & Retail
Client: DENSO
Industry: Automotive
Client: Thomann-Hanry
Industry: Real Estate
Client: Plastic Oceans International
Industry: Nonprofit
Client: Razor
Industry: Automotive
Client: The Dubai FDI
Industry: Finance
Client: Adidas
Industry: Fashion & Retail
Agency News
Crowd Gazes Into the Future: Top Marketing Predictions for 2024
Crowd Gazes Into the Future: Top Marketing Predictions for 2024
As we approach 2024, marketers need to stay ahead of the curve to remain competitive to achieve their business objectives and connect with their target audience effectively.
Influenced by consumer behaviour and global events, the world of digital marketing is on the verge of transformation with new technologies, shaping the landscape.
In this article, we’ll explore some key marketing predictions for 2024 and how businesses can leverage these dynamic trends to drive success.
Crowd’s Top Marketing Predictions for 2024
Virtual Reality (VR) and Augmented Reality (AR)
Immersive technologies like virtual reality (VR) and augmented reality (AR) are poised to revolutionise the marketing experience. Brands will leverage VR to create interactive product demonstrations, visual tours and immersive storytelling while AR will enhance product visualisation, enabling customers to try on apparel or place furniture in their homes virtually. This will not only enhance brand engagement but also provide valuable data on customer preferences and behaviours.
Hyper-Personalisation with AI
Artificial Intelligence (AI) will continue to play a pivotal role in marketing, taking personalisation to new heights. With advanced algorithms and machine learning, businesses will be able to analyse vast amount of data to understand individual preferences and behaviours. This will enable the delivery of highly targeted and personalised content across various channels, fostering deeper customer relationships and increasing revenue.
Short Form Content Dominance
Video content will remain a top choice in digital marketing, with short-form videos dominating this trend. Platforms like TikTok, YouTube Shorts and Instagram Reels are capturing the attention of new audiences daily, and brands are increasingly incorporating these platforms into their marketing strategies.
In today’s digital age, the attention span on social media is measured in mere seconds, still resulting in significant brand impact.
Creating short, engaging and shareable video content will be essential for capturing audience attention and driving engagement.
Rise of Micro-Influencers
Micro-influencers—individuals with smaller but highly engaged followings—are gaining traction. Brands are recognising the authenticity and credibility of micro-influencers, leveraging their niche expertise to reach specific target audiences. Collaborating with micro-influencers will allow brands to build genuine connections with their audience and drive meaningful results.
Voice Search Optimisation
With the increasing prevalence of voice-activated devices, voice search is becoming a significant aspect of consumer behavior. Marketers will need to optimise their content for voice search to ensure visibility and relevance. This includes tailoring keywords and content to match natural language queries, as well as creating voice-friendly experiences that align with the way users interact with voice-enabled devices.
Blockchain Integration
Blockchain technology is set to disrupt traditional marketing practices by enhancing transparency, security, and trust. Marketers will explore blockchain for secure transactions, send invoices electronically, authenticating the origin of products, and building decentralised loyalty programs. This decentralised approach can reduce fraud, improve data accuracy, and strengthen the relationship between brands and consumers.
Data Privacy and Transparency
As consumers become more aware of data privacy concerns, brands must prioritize transparency and ethical data collection practices. Clearly communicating data usage policies, obtaining explicit consent for data collection, and providing options for data control will be crucial for building trust and maintaining customer loyalty.
The marketing landscape in 2024 will be characterized by a blend of technology, authenticity, and personalisation. By incorporating these predictions into your strategies, Crowd can position businesses at the forefront of the dynamic marketing landscape and connect you with the right target audience, in turn, building those meaningful connections.
Looking to break into untapped territories with an innovative approach? Get in touch with Crowd; we’d love to learn more!
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Crowd to Share Exporting Insights at International Trade Week
Crowd to Share Exporting Insights at International Trade Week
Earlier this year, Crowd CEO Jamie Seargent and UK, MD Emma Glazier supported a campaign led by the Department for Business and Trade [DBT] aptly named, ‘Made in the UK, Sold to the world’. The aim of the ongoing campaign is to emphasise the importance of British export and its contribution to the UK economy and encourage UK businesses to engage in export in and out of the UK.
Fastforwarding to present day, in partnership with DBT and Google, Crowd will be hosting an event held in London on the 6th of November. The aim of this event is to provide like minded people with advice and information on how to globalise their businesses and break into overseas markets.
If you and your team would like to attend, please register and book your tickets.
Throughout the day attendees will experience a number of key addresses given by members of DBT and Google, as well as from prominent industry leaders, including Crowd’s very own Jamie Sergeant, Emma Glazier and Adam Smithson. Each session will cover a unique but topical subject area ranging from, the ins and outs of exporting, to best practice when pitching to an international audience.
See the list below for more insight into what the day’s sessions will cover:
- Discover how and why selling overseas can boost your business
- Develop your perfect pitch for overseas buyers
- Join experienced exporters for candid insights on what they wish they’d known before taking their first steps into overseas markets
- Explore Google Market Finder as a powerful research platform
- Connect with like-minded businesses from across the UK
- Be inspired by real life export journeys of UK SMEs
- Tap into the expertise of professional trade experts and advisers
- Learn how to develop an international marketing strategy
- Discover the support available to help grow your business and expand your international footprint
During our session, Crowd will be discussing what we wish we had known before embarking on our exporting experience.
If you would like to brush up on your exporting knowledge before the event or start your export journey as soon as possible, in honour of International Trade week, DBT have released a downloadable business toolkit to help you along the way.
We are so very grateful to our esteemed partners over at the Department for Business and Trade and Google, as well as to all keynote speakers taking part in the event next month.
We look forward to seeing you there!
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Crowd’s Sustainability Journey: A Step Closer to Becoming a B-Corp Certified Company
Crowd’s Sustainability Journey: A Step Closer to Becoming a B-Corp Certified Company
At their core, Crowd has always been dedicated to sustainability and It’s been an integral part of their journey as a company.
You may have heard them talk about their sustainability journey, goals to become a net zero, B-Corp certified company and so, they are excited to share some of their updates with you!
After measuring their emissions and implementing a carbon reduction plan, Crowd is delighted to announce that they are now Carbon Neutral!
However, their commitment to the environment doesn’t end here. They are dedicated to continually decreasing their carbon footprint and regularly monitoring their impact on an annual basis. Going forward, they have ambitious plans to involve and educate their employees and clients in sustainability initiatives and their goal for the upcoming year is to ensure that all the projects Crowd undertake are net-zero, further contributing to a greener future.
Along with a few other changes within the company, such as new volunteering opportunities and employee development policies, Crowd is looking forward to nearing the end of their vision of becoming B Corp certified. B-Corp is a rigorous process and is a well recognised and respected certification. It has been a goal of Crowd’s for a while to better themselves as a business and to do their part for the environment.
Crowd is proud to introduce their remarkable Green Team! Keep a lookout for their interviews coming up with their passionate individuals; Dan, Genevie and Brett!
Crowd’s green team members are from a variety of backgrounds and roles within Crowd and they have been bouncing around many exciting ideas and talking about what the future of Crowd’s sustainability looks like.
Crowd also has a new website coming up where you will be able to find this information, sustainability insights and their green projects all in one place, so watch this space.
At Crowd, they are unwavering in their commitment to building a brighter and greener future.
Join them on this journey as they continue to pave the way for responsible business practices and positive environmental impact.
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Updates From Team Crowd: From Cannes to Cutting-Edge AI and More
Updates From Team Crowd: From Cannes to Cutting-Edge AI and More
The third week of June 2023 saw the world’s creative industry gather along the coast of the French Riviera to celebrate the return of the Cannes Lions International Festival of Creativity.
Marking its 70th anniversary, Cannes Lions has been championing creative excellence since its inception in 1954, setting the benchmark for global creativity.
I had the privilege of attending this prestigious event for the second year in a row, as a part of the UK Advertising (UKAEG) and the Department for Business and Trade (DBT) trade mission.
As always with UKAEG events, we were given the opportunity to gain invaluable insights, enhance our skills as an agency, and network with visionary individuals driving creative change worldwide.
From networking on the renowned Google Beach to participating in the highly anticipated UKAEG-hosted panels and discussions, it was fantastic to be a part of the buzz of created throughout the week at Cannes, leaving no creative stone unturned.
One particular discussion, hosted by the UKAEG, titled “Sorting Your Dirty Social,” was especially memorable as it directly aligned with our approach to cutting through the noise for our social media clients at Crowd.
The panel emphasised the importance of creating engagement through strategic imperfection, highlighting the contrast between playing it safe with “clean” social media and taking calculated risks by expressing authenticity on social platforms.
The discussion further outlined how brands can find a careful balance between being disruptive, occasionally employing strategic ‘mistakes’ to drive engagement, and adapt to the influencer market while maintaining their composure and professionalism.
Attending Cannes Lions was an unforgettable experience that showcased how the creative industry continues to be an ever-changing landscape, always pushing boundaries for consumers, regardless of their location.
Crowd would like to express our gratitude to the UKAEG and DBT for facilitating another year of insightful conversations that delivered exceptional results. We eagerly anticipate implementing our newfound knowledge and shaking up the industry as we know it.
Crowd Takes AI Centre Stage at Rock Am Ring Festival
After the success of Muse in SXSW, Crowd has taken its AI experience on tour again – this time to the Rock am Ring festival in Germany.
Rock am Ring is an annual event considered one of the largest and most popular rock music festivals in the country boasting a diverse lineup of rock, alternative, metal, and punk bands from around the world.
As you might expect, band merch is a huge multi million pound business, so Crowd partnered with our client Spreadshop, a global Print-On-Demand merch platform, to create an AI experience showcasing how technical innovation could take band merch to the next stage.
Situated in the Rock’n’Tech lounge, Muse was reinvented as a fully immersive rock experience including mirrored walls, colourful laser lights, and specially created music to deliver a mind blowing experience leading into the Muse experience. Guests were invited to use a series of prompts to create their own t-shirt design, while being shown a short video specially created to showcase how Spreadshop’s merch innovations could open up new ways to engage and interact with fans.
As well as an AI t-shirt design based on their prompts, Crowd also created a 20 second music video, with original sound and visuals created purely by AI – yet another example of how merging creativity and technology can push the boundaries of self-expression, and provide new ways to engage us.
It was a real honour to be part of such an incredible event, listen to some of the world’s best rock bands, and mix with so many like-minded creative individuals. Feedback from those who experienced Muse was hugely positive, reaffirming what we already knew – when done right, AI rocks.
Get with the Program: Our 10th Anniversary Winners
Back in October 2022, to celebrate our 10th anniversary, we decided to give back to the industry by offering free consultancy to a deserving start-up. After receiving numerous inspiring applications, we carefully selected a company that resonated with us the most: Get with the Program!
GWTP aims to ‘To inspire the tech innovators of the future by teaching children coding concepts through interactive theatre’. Working with schools, businesses and parents, their shows travel the country and are beginning to be shown remotely worldwide, inspiring many young children about the world of STEM.
After a few introductory calls, GWTP expressed its need for support and guidance in creating an engaging newsletter for its email database and LinkedIn platform, to show off monthly achievements and updates. Through collaborative brainstorming sessions and working together with our design and development team, we helped to create a tailored template that suited their requirements. In addition, we conducted several Q&A sessions and provided tutorials to help guide their ongoing email marketing strategy.
For those who haven’t had the chance to follow Get with the Program, we encourage you to take a look at their first LinkedIn newsletter to see the great work they are up to!
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Experience The Unexplored: Crowd Wins Roam Account
Experience The Unexplored: Crowd Wins Roam Account
Crowd is thrilled to announce that they have recently partnered with Roam, a new and innovative luxury Destination Management Company (DMC). Roam was launched in March 2023 in the Kingdom of Saudi Arabia, a destination poised for significant change in the travel and luxury exploration industry for Saudi Arabians and global travellers alike.
Crowd is proud to have won the Roam account early in 2023, and Crowd has been tasked with providing social strategy, managing media campaigns, and SEO. Their team attended the launch event of Roam in Saudi Arabia in March 2023, and they was thrilled to witness the passion and excitement surrounding the launch of such an innovative brand.
Crowd is excited to announce that the media campaign for Roam is planned to launch in May 2023, with a focus on creating awareness about the brand and its unique offering. With their expertise in social media, media planning and buying, and SEO, they are confident that they can help Roam achieve its goal of becoming the most trusted luxury travel and tourism brand in the Kingdom of Saudi Arabia. Crowd looks forward to partnering with Roam and playing a role in their exciting journey ahead.
Created as a joint venture between Cool Inc. and Pelorus, Roam is a brand that embodies adventure, curation, and awe, constantly pushing boundaries and aiming to be bold in all its endeavours. Their dedication to providing unique and extraordinary luxury experiences that exceed expectations sets them apart from other travel companies.
Roam offers a rare opportunity to explore the unexplored and discover untold stories of Saudi Arabia, making them more than just a travel company but a gateway to a new world of exploration. With their commitment to unparalleled luxury experiences, Roam promises to create memories that will last a lifetime for those who embark on a journey with them. As Crowd welcomes Roam as its client, they look forward to partnering with them in bringing their vision to life and introducing their brand to the world.
Roam aims to rewrite the narrative of local tourism in KSA and establish itself as the most trusted luxury travel and tourism brand in the Kingdom. To achieve this, they have built a multi-vertical, product-driven, and service-led business consisting of four key verticals. This approach enables the company to create and provide unique high-end tourism products and services that enhance the tourism infrastructure across the Kingdom.
Their understanding and experience of the local market gives them a distinct advantage over competitors and allows them to manage each client touchpoint, ensuring that standards are maintained from start to finish.
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Amplifying Good: Dorset Mind And Crowd Unveil
Amplifying Good: Dorset Mind And Crowd Unveil
Crowd’s partnership with Dorset Mind has blossomed into a powerhouse collaboration, fuelled by shared values of mental health awareness, sustainability, and transparency. From their initial encounter at the Dorset Business Awards in 2019, Crowd’s bond has strengthened, enabling them to make a profound impact on the community. With it being Mental Health Awareness Week, Crowd have some exciting news to share.
With an unwavering commitment to employee well-being and a passion for amplifying good, Crowd proudly joins Dorset Mind in unveiling the redesigned website, which embodies their shared vision and promises an enhanced experience for all. It is always a pleasure to work on a project with such an important mission and message.
Who is Dorset Mind?
Dorset Mind, a leading mental health charity, has been a steadfast pillar of support for the community, reaching over 22,000 individuals annually through their wide range of services. The comprehensive offering include support groups, counselling, training, and education programs, all designed to prevent and address mental health issues. With a genuine dedication to improving the well-being of the community, Dorset Mind strives to create a positive impact on the lives of those in need.
Every year, countless individuals benefit from the invaluable support and resources provided by Dorset Mind, empowering them to navigate their mental health challenges with resilience and hope. By actively raising funds and fostering awareness, Dorset Mind continues to make a meaningful difference in the lives of individuals and families, ensuring that no one has to face their mental health journey alone.
Crowd’s relationship with Dorset Mind is not strictly business, they believe in the power of mental health awareness and how important it is to ensure that everyone in their lives feel supported. Outside of helping redesign the website, Crowd’s own UK Managing Director Emma Glazier recently raised over £1000 for the charity by successfully running a marathon (you can still donate here!).
Why the Change?
The primary goal of the website redesign was to optimise the user experience, ensuring that visitors can easily navigate the site and find the information they need. By implementing a redeveloped content structure, Dorset Mind aims to assist individuals in locating the support they require quickly and effortlessly. The introduction of a new ‘I need…’ drop-down menu on the homepage empowers users to access relevant information with just a few clicks, expediting their journey towards assistance.
The upgraded Dorset Mind website introduces several exciting features to enrich the user experience and empower both visitors and staff. The addition of an events calendar provides a comprehensive overview of upcoming activities, enabling individuals to participate in events aligned with their interests.
To help achieve income goals and encourage active involvement from visitors, Dorset Mind has emphasised more prominent calls to action throughout the website. The revamped design showcases a sticky site header, keeping essential buttons such as ‘Urgent help,’ ‘Donate,’ and the search box conveniently visible at all times. By strategically placing these features, Dorset Mind ensures that users can readily access critical resources and contribute to the charity’s noble cause.
The revamped website not only focuses on user experience but also incorporates a comprehensive communication strategy. By integrating a new CRM system, Dorset Mind can effectively manage its database and streamline communication channels. This centralised approach eliminates the need for staff to check multiple inboxes, ensuring efficient and timely responses to inquiries.
Representing the charity’s goals, mission, and values more effectively, the redesigned Dorset Mind website incorporates engaging content formats and captivating imagery. By utilising visually appealing elements, the website creates an immersive experience for visitors, fostering a deeper connection with the organisation’s purpose. Through compelling storytelling, impactful images, and thought-provoking videos, Dorset Mind aims to inspire empathy, understanding, and support for mental health issues.
The redesigned website stands as a testament to the organisation’s commitment to mental health support. With an emphasis on user experience, prominent calls to action, engaging content, and improved communication channels, the new website provides a seamless platform for visitors to access information and contribute to the charity’s cause.
Visit the new Dorset Mind website at https://dorsetmind.uk/ and embark on a journey of compassion, understanding, and support for mental health.
Visit the new Dorset Mind website to embark on a journey of compassion, understanding, and support for mental health.
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Crowds Journey To Becoming B-Corp Certified
Crowds Journey To Becoming B-Corp Certified
At Crowd, sustainability has always been a core value, but they didn’t want to just talk the talk, they wanted to walk the walk. That’s why Crowd set themselves a goal: to achieve B-Corp certification.
B-Corp certification is a rigorous process that evaluates a company’s impact on its workers, community, and the environment. By committing to become a B-Corp certified company, they were not only committing to bettering the planet, but also to becoming a net-zero, ethical, and sustainable company.
The process of becoming B-Corp certified has been incredibly valuable for their team. It has helped them to identify areas for improvement and to implement changes that have benefited their company in numerous ways. Crowd is proud to be taking this step towards becoming a more responsible and sustainable business.
What is a B-Corp Certification?
B-Corp certification is a globally recognised standard that demonstrates a company’s commitment to high standards of social, environmental, and ethical performance. The certification process is rigorous and comprehensive, evaluating every aspect of a company’s operations, from its sustainable supply chains to its employee mental health programs.
Some of the world’s leading brands, including Patagonia, Toms, and The Body Shop, have achieved B-Corp certification. Unfortunately, they were just a few marks short of passing the certification last year, but they are determined to continue their sustainable journey.
Crowd is excited to announce that they are working on several improvements to better align with the planet and employee mental health. Expect to see more research and articles on sustainability topics, as well as the creation of a handbook for their employees that covers environmental impact, remote working sustainability, and mental health policies.
They will begin their journey by working with a carbon consultant to accurately measure their emissions and identify areas for improvement. Crowd will then work to reduce their emissions within the company, and offset any emissions that cannot be eliminated. As a remote working company, Crowd is already doing well in some areas, but working with a carbon consultant will help them identify and improve any missed opportunities.
Why Are They Doing This?
As a global agency, they take a worldwide view of sustainability. Crowd understands that the issues surrounding our planet are vast and complex, and that they require a holistic approach to truly make a difference.
Through advertising, they believe that Crowd can play a crucial role in growing demand for sustainable products and services. By working with their clients to create compelling and effective campaigns, they can help them reach new audiences and increase their impact.
At the same time, Crowd is also deeply committed to helping their green clients reach their sustainability goals. They believe that the best way to do this is by aligning their own values and actions with those of their clients. This means that Crowd is constantly striving to improve their own environmental performance and to reduce their carbon footprint.
In short, they are passionate about using their expertise and resources to help create a more sustainable future for all. Whether it’s through advertising, or by taking action within their own organisation, Crowd is committed to doing their part to make a difference.
They will be reviewing their progress every month and will reapply for B-Corp certification later this year, once they are confident that they are doing their best to be a net-zero, ethical and sustainable company. Follow them on this journey, they can’t wait to share their progress with you.
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Crowd at The South by Southwest (SXSW) Conference
Crowd at The South by Southwest (SXSW) Conference
The South by Southwest (SXSW) conference is one of the largest annual gatherings of creative and technology professionals in the world. Each year, experts from a wide range of industries come together to share their knowledge and exchange ideas on the latest advancements in technology, film, music, and more.
Since its inception, Crowd has been a dedicated supporter of British creativity and innovation, with a strong focus on exporting services. Their expertise lies in assisting brands, businesses, and government organisations to enter new markets, and with 10 offices spread across 7 countries, they are well-equipped to achieve this goal. Their team of 24 nationalities allows them to provide culturally appropriate marketing solutions to businesses. With fluency in 17 languages, Crowd takes pride in developing a strong concept and then customising it to suit the specific territory and audience.
Crowd is excited to take to the stage at this years SXSW to introduce Muse, the AI-powered platform that lets you create a personalised sustainable T-shirt that is free and comes with an NFT. Muse is a unique and ground-breaking experience that pushes the boundaries of your creativity.
To get started, all you need to do is register for the Muse experience and then turn up at UK House between the 11-15th March. Use your registration code to enter the booth, answer a series of questions. Muse will use your answers to generate a one-of-a-kind design that is uniquely yours. This AI-powered platform is designed to help you create a design that speaks to your personality, style, and values.
Once you’ve completed the Muse experience, you will be presented with an authenticity certificate for your personalised T-shirt. You can choose to have your T-shirt printed and sent to your home address, or you can opt for just the NFT. If you choose the latter, a tree will be planted in your honour to help offset your carbon footprint and contribute to a sustainable future.
Muse is a creation by Crowd and for Spreadshop, a company that specialises in creating sustainable merchandise. With Muse, you can not only create a personalised T-shirt but also be part of a movement towards sustainability.
In addition to creating a personalised T-shirt, Muse may even inspire you to start a side hustle in sustainable merchandise. The possibilities are endless with this AI-powered platform, and it is an excellent opportunity to explore your creativity while also contributing to a more sustainable future.
They will also be giving a talk about the AI on the main stage at UK House on Tuesday 14th March at 12:30, with D.J Coffman from Spreadshop, Daniel Batal, and Emma Glazier from Crowd.
They are excited to show off their amazing AI experience. This platform is an excellent opportunity to push the boundaries of your creativity while also being part of a movement towards sustainability. So, get your imagination ready and register for the Muse experience today! Register now!
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How Crowd Can Help You Stand Out In The Crowd
How Crowd Can Help You Stand Out In The Crowd
The Wonderful World of Web3
The world of Web3 is rapidly expanding, with more and more companies exploring the possibilities of blockchain and decentralised technologies. However, with so many new players entering the space, it can be difficult to stand out and make a name for yourself. That’s where Crowd comes in.
What Crowd Does
Crowd is a full-service Web3 marketing agency led by industry experts and integrated teams to support any size brand or company entering this space. With a deep understanding of the Web3 landscape, Crowd is uniquely positioned to help their clients navigate the challenges and capitalise on the opportunities of this exciting new frontier.
They understand that every client is different and has unique needs and goals. That’s why they work closely with their clients to develop tailored marketing strategies that are specifically designed to achieve their objectives. Whether you’re looking to increase brand awareness, drive traffic and conversions, or establish yourself as a thought leader in your industry, they have the expertise and experience to help you succeed.
Why Crowd?
One of the key benefits of working with Crowd is their focus on sustainable and long-term growth strategies. They don’t believe in quick fixes or short-term gains that can’t be sustained over time. Instead, Crowd takes a holistic approach to marketing that is focused on delivering measurable results that will continue to generate value for their clients for years to come.
Another advantage of working with Crowd is their team of industry experts. Crowd’s team members come from a diverse range of backgrounds and bring a wealth of experience and knowledge to the table. From blockchain developers to digital marketers to PR specialists, they have the skills and expertise needed to help their clients succeed in the Web3 space.
Evolving sustainability
In the ever-evolving world of business, staying ahead of the curve is critical for success. And in the world of Web3, the blockchain is transforming the way businesses operate, with innovative new campaigns and revenue streams that can help organisations break boundaries and gain a competitive edge.
By learning from leading brands, organisations, and innovators who are embracing Web3 and sustainably-driven campaigns built on the blockchain, businesses can be inspired to create their own cutting-edge solutions. With the potential to gain significant exposure and tap into new trends in their industries, pioneers in the blockchain space are well-positioned to reap the rewards of this exciting new frontier.
Explore the realities of blockchain, the metaverse, and everything all at once
Crowd is thrilled to announce that they enjoyed successfully hosting a series of live panels, online networking events, and special guest speaker sessions. Their events featured world-class speakers, Web3 experts, thought leaders, and influencers who are making waves in the blockchain and Web3 community. Their events platform is designed to be inclusive and accessible for all, whether you are a seasoned crypto enthusiast or new to the space.
Their events cover a wide range of topics related to Web3, blockchain, sustainability, the Metaverse, and more. Their mission is to educate and inspire Crowd’s audience to embrace the possibilities of Web3 technology and its potential to create a more sustainable and equitable world. They believe that by bringing together diverse perspectives and ideas, Crowd can collectively shape the future of the internet.
At their Web3 Event Platform, Crowd prioritises learning at your own pace. You can access their pre-recorded sessions and watch them whenever it’s convenient for you. Crowd live events also offer an opportunity to engage in real-time with the speakers and other attendees, fostering meaningful connections and discussions.
Crowd understands that attending events can be time-consuming, which is why they offer rewards for attendance and participation. You’ll have the chance to earn tokens or other incentives for engaging with their platform, such as completing surveys or participating in live polls.
See for yourself here.
What next?
Whether you’re a small startup looking to make a splash or a large corporation seeking to establish a leadership position in the Web3 landscape, they can help. As a world-class Web3 marketing agency, Crowd will help you get started and become the best in class Web3 leader in your industry.
Contact them today to learn more about how Crowd can help you achieve your marketing goals in the Web3 space.
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Crowd Attended Chengdu International Advertising Festival
Crowd Attended Chengdu International Advertising Festival
Chengdu International Advertising Festival (CDIAF) was held on 8th and 9th November 2022 and is one of the biggest advertising festivals in southwestern China. Many tech giant companies joined the festival, including; Alibaba, Australian Tourism Department, Henkel and Schwarzkopf.
Jensen Yan, Managing Director of our China office, attended the festival and joined the panel of ‘Why Brands Choose Chengdu to Settle down’ with the Marketing Director CN of Australian Tourism Department, previous Vice President of China Data and Digital Marketing of Unilever and the Director of Man Ji.
First question in the panel: ‘What brings you to Chengdu?
Chengdu is the capital city of Sichuan Province. When Crowd settled down in China , the first project was promoting Sichuan Province to the world across all social media platforms. We worked with a Chengdu local brand – Jiang Chipao.
Jensen from Crowd stated in the panel: “Chengdu is one of the most diverse cities in China, with 55 ethical minorities. Just like Crowd with such a diverse team across the world.”
Second question in the panel: ‘What are the challenges that you face in the Chinese market?’
The Chinese market is the biggest market in the world, it has its own rules and culture. As Crowd is a British company, it takes a while for us to understand the business culture in the Chinese market, and it is essential to have a local Chinese team to help brands better break into the market.
The slogan of CDIAF is ‘From the Eastern China to the Western China’. Chengdu is in the centre of southwestern China, and it became the Tier 1 city in China last year. This is also a signal for brands which have a plan to break into the Chinese market: The Chinese government is pushing the development of western China, especially Chengdu. So, there will be more opportunities in Chengdu compared to the big cities in eastern coast China, such as Shanghai, Shenzhen, Guangzhou.
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Crowd speaks at Innovation Summit on Sustainability Panel
Crowd speaks at Innovation Summit on Sustainability Panel
Sophie Robson, our head of innovation, spoke at this year’s Future of Innovation Summit in Dubai. This two day event was founded by Adnan Al Noorani as a platform to remove barriers between the Government and Private Sector and promote collaboration.
Robson spoke on the Sustainability in Web3 panel, discussing the opportunities for sustainable innovations in the retail and fashion industry. It is a very insightful topic with many factors that will affect our future, thinking about how brands need to focus on sustainable practices and initiatives across both physical supply chains and digital blockchains.
The event began with an opening speech from H.E Hussain Al Mahmoudi, CEO of Sharjah Research, Technology and Innovation Park (SRTI Park):
“We are at a fascinating point in time in the Middle East. International businesses are seeing the opportunity for growth, signalled by Amazon’s entry into the Region. I strongly believe that knowledge (and the knowledge economy) is a prerequisite for growth, and it is something that we should all undoubtedly invest in. In Sharjah, UAE, we have embarked on this ambitious University City as a foundation for nurturing talent. Now, through collaboration and partnerships, we are building an ecosystem that aims to generate innovation, engaging a community of businesses that connect, work and thrive in the SRTI Park. We support business growth by building an attractive and sustainable park, a global destination for innovation and technology with world-class infrastructure and services. We invite International Companies to be part of our growing ecosystem. As a CEO, and a Government official we are committed to making Sharjah’s innovation hub in the UAE sustainable, progressive, and prosperous. We are building future ventures, and the future is bright!”
H.E. Hussain Al Mahmoudi.
The 2022 summit hosted 1,390 attendees, with global and semi-government leaders, decision makers of international organisations and 110+ global, expert speakers and thought leaders, including; Paul Dawalibi, CEO of Holodeck Ventures, Manya Pamnani, Chief Advisory and Innovation Officer at Dubai Cultiv8 Investments Limited, Aviad Tamir, Head of Israel’s Economic and Trade Mission to the UAE. It was a great privilege to be part of this inspiring event, and share our insights into sustainable innovations – a topic that will become increasingly important for brands across the globe.
Want to amplify your business? Get in touch with us today.
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Globallink Next Emea in Amsterdam in October
Globallink Next Emea in Amsterdam in October
Crowd has been invited to host a seat at a roundtable for a business Growth event, sharing their expertise and insights!
On the 3rd-4th of October, Crowd CEO, Jamie Sergeant, will be joining many business experts in Amsterdam at TransPerfect’s GlobalLink Next EMEA event.
TransPerfect is the world’s leader in language and technology and Crowd’s preferred partner in facilitating global business for their clients.
This event brings together a range of industry professionals to discuss best practices on internationalization strategy, trends in content, localization, digital, technology, and AI.
From this event, Crowd hopes to discuss and learn from each other about topics such as managing content, tech, and services in order to achieve global growth and deploy international content to deliver business success.
They are very excited to hear from some of the keynote speakers attending this event, including representatives from Hugo Boss, Calvin Klein, Amazon, Amex, and many more.
If this sounds of interest to you, keep an eye out on their socials to learn more about their insights and experience from the event.
To attend this event please do register here and they will look forward to meeting you in Amsterdam. It’s one to put on your calendar. The Dutch team will also be in attendance.
Crowd’s Smartnomad Campaign Shortlisted for Best Use of Social Media
They’re proud to announce their launch campaign for disruptive travel brand SmartNomad has been shortlisted for the 2022 Travolution Awards.
This prestigious award is given to digital marketing agencies and travel brands that excel in using social media channels to build brand affinity, hone their marketing messages to key target groups and drive loyalty and advocacy.
SmartNomad is revolutionizing the way we plan and book
The US-based travel app uses AI to help you plan every single part of a trip – from flights and hotels to personalized itineraries based on your budget and the things you love to do.
By answering a few simple questions, SmartNomad acts as a digital concierge and provides a timeline that includes places to go, things to do, and how to get there, ensuring you never miss a thing during your trip.
And as well as planning your itinerary, SmartNomad also provides advice, help, and information throughout your trip, so you feel supported throughout your journey.
SmartNomad’s mission was to revolutionize the way we plan to travel, and save all those hours lost to research website after website – whether looking for the best deal, or the best place in New York for a rooftop cocktail.
Crowd’s main objectives for the social media campaign were to:
- Generate website conversions and app downloads as well as retain users on both.
- Amplify brand awareness across digital channels and ensure SmartNomad leaves a lasting impression on audiences, which eventually leads to demand.
- Identify influencers to work with.
- For paid social advertising they created a range of concept ideas with taglines and captions to use. This includes ad campaigns for Facebook and Instagram with carousel graphic animations, images, catchy captions, and photography showing travel and adventure with friends.
Inspired by the company name, Crowd wanted people to feel like a ‘SmartNomad’. Their most successful campaign ‘Are you a SmartNomad?’ is helping to grow a ‘tribe’ amongst their target audience, and create the feeling of being a ‘savvy traveler’ that knows what to do the moment they land.
If you would like to learn more about Crowds work in the travel sector then do download their free ebook here.
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The Metaverse in China: What Does It Look Like?
The Metaverse in China: What Does It Look Like?
Metaverse matters in the post-COVID time, the virtual world enables people to communicate, socialize, trade, and do business without any physical boundaries. The metaverse is highly based on VR, AR, and cryptocurrencies.
However, the Chinese government banned cryptocurrencies three times since 2013. In 2013, the Chinese authorities prevented financial institutions from trading bitcoin; in 2017, the Chinese government stopped all Initial Coin Offerings; in 2021, the cryptocurrency business by financial institutions and payment firms was banned (Free Metaverse Report, Newzoo 2021).
Under such strict regulation, does China really have a metaverse? And what does the metaverse look like in China?
In China, the metaverse is called ‘元宇宙’. The Chinese technology giants have already invested in a market that may be worth up to $8 trillion in the future (China Briefing, 2022).
Apart from cryptocurrencies, VR and AR are the other two most important elements in the development of the metaverse. 6 of China’s tech giants (Baidu Inc, Alibaba, Bytedance, Tencent, etc.) have made VR/AR to the top 10 firms globally in the past two years.
Baidu was the first Chinese tech company to launch a metaverse app; The Land of Hope (希壤), in Dec 2021. This app was the first signal that China had stepped into the global metaverse market.
Tencent is a global-leading internet and technology company. During the Tencent Annual Game Conference 2021, their vision featured heavily on the metaverse. Tencent plans to launch the Super Digital Scenario Co-development Project, including, the blurring of boundaries between real and virtual worlds through expanded content, social interactions, and increasing offline activities (Free Metaverse Report, Newzoo 2021). This project provides players with immersive game experiences in offline activities, with the aim of merging the real and virtual worlds to achieve the metaverse.
Byte Dance, the parent company of TikTok, has developed two metaverse apps – Party Island and Pixsoul, which allow users to create their own avatars and communicate with each other. However, these two apps are still in their testing stage, and are only available for people who have invitation codes.
From the research of Newzoom (2021), 78% of Chinese participants are interested in interacting within gaming worlds, in contrast with 57% in the US and 47% in the UK. Moreover, Xing Chen and Luo Tian Yi are two virtual idols in China. Their social channels have 5.28 million followers and 227,000 followers respectively. The Chinese Gen Z are more likely to interact with these digital humans online. Some companies are developing digital humans as virtual idols to appeal to Gen Z.
From the Chinese government’s perspective, several local governments have started to include the metaverse in their work for 2022. A document called ‘Measures for Promoting the Innovation and Development of the Metaverse’ was issued by the Guangzhou Huangpu District and Guangzhou Development Zone for The Guangdong – Hong Kong – Macao Greater Bay Area.
The Chinese National Government has not issued any policies explicitly against or in support of the metaverse, although considering the bans on cryptocurrencies, China may want to establish their own version of the metaverse that fits in with their economic system.
Contact Crowd about metaverse opportunities and in the meantime, why not download their new ebook Marketers guide to Web 3.0 & beyond?
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Crowd Sends a Postcard from Cannes
Crowd Sends a Postcard from Cannes
Nestled on the coast of the French Riviera, Cannes comes alive twice a year with the brightest talent from the film and creative industries.
Interestingly, the much coveted Cannes Lion is in fact Italian, the now famous trophy was inspired by the Lion of Piazza San Marcos in Venice where the first event took place in 1954.
After a jaunt over to Monte Carlo in 1955, the celebration of advertising prowess had its first outing in what would become its permanent home in 1956.
Around the same time on Madison Avenue in Manhattan the birth of modern advertising as the Crowd know it was taking place. ‘What you call love was invented by guys like me…to sell Nylons’ was being uttered by television’s most famous ad executive, Don Draper.
Advertising has come a long way since then, as this year’s Outdoor Grand Prix winner demonstrates, a remarkable example of advertising creativity inspired by inclusivity.
The campaign, by Havas Middle East and Jack Morton Middle East, saw the brand erect a giant billboard filled with water on a Dubai beach in order to promote its range of inclusive swimwear, inviting swimmers to take a dip inside.
Experiencing Cannes Lions for the first time is much like the brand experiences presented along the pristine beaches: immersive. You have to let Cannes wave over you and embrace the glamour and indulgence.
It thrills and excites as much as it inspires and the Croisette promenade is a hive of activity that continues to buzz long into the night.
As a first-timer, this could perhaps be somewhat overwhelming but Crowd was lucky enough to be a part of the trade mission contingent from DIT and UKAEG. Their participation meant that trade mission companies had an incredible week of events, round tables, breakfast briefings, dinners, and even a daily morning networking dip in the strikingly blue waters of the Cote D’Azur.
The connections and introductions made at the event were made possible by the handpicked organizations and government bodies attending the DIT and UKAEG events.
The major takeaway from the first Cannes Lions experience was how, as an industry, they can better weave inclusivity and sustainability into the fabric of the creative solutions that they produce for their clients. In order for this to happen, they have a responsibility as industry professionals to keep these talking points front of mind, or, to put it another way, If you don’t like what’s being said, change the conversation.
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Marketing for Sustainability Event and Working With AR
Marketing for Sustainability Event and Working With AR
In 2021 Crowd worked with the BCP (Bournemouth, Christchurch, and Poole) council to create an innovative way to bring more business to local high streets using an augmented reality solution.
Revitalising the High Street Through AR
Over the past few years, businesses have had to compete with online companies leading to some high streets struggling.
Crowd was briefed to help encourage and attract more people back to high streets around the Bournemouth, Christchurch, and Poole area, and Crowd was chosen through a competitive pitch.
With this exciting brief of many possibilities, working alongside the 5G roll out and Xpertnest Crowd developed a proof of concept app and strategy of developing graphics that were applied onto empty shop windows, encouraging locals and tourists to download the alive app whilst bringing bright and vibrant graphics to otherwise empty and ugly shops.
This app aimed to spread information about the town, making it easier for people to get around and explore. By using gamification visitors and locals can earn points that can be redeemed at local independent shops.
When on the app, users can experience a 3D-like world through their phone, with animals walking around the town, including a large whale at Lansdowne.
The app also brings local history alive, showing what a building or street would have looked like many years ago. Having delivered the proof of concept Crowd is now excited about the next steps and rollout across the BCP area.
Need a new and innovative idea to take your brand further? Contact Crowd.
Marketing Support at Sustainability Event
Last week, the Crowd NL team was in Munich, helping leading solar experts, Trina solar, with their digital activities at the innovative, Intersolar Europe event.
Intersolar Europe is the largest solar trade fair in Europe with worldwide attendees.
Crowd was proud to assist Trina Solar with their booth activities where they hosted both their rooftop and utility-scale solutions, along with multiple new product launches and presentations by their very own industry experts.
Videography of hero and product videos, and the production of LED wall assets for presentations, were shot and created by Crowd to showcase the amazing technology that makes Trina Solar leaders in the industry.
Along with videography, the NL social team took to Trina Solar’s social media platforms, documenting every activity at Trina Solar’s booth, and keeping their online audience fed.
Crowd also created two landing pages for Vertex and Trina Solar Live to go alongside the event.
The Crowd team has really enjoyed working with Trina Solar and will be assisting them with the remainder of their upcoming events to wrap up their roadshow in Europe.
Crowd’s global team of marketing experts has put together an ebook on How To Tell Your Sustainable Story. Download it today to see how Crowd helps brands highlight their environmental efforts.
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Crowd Joins and Speaks at Upcoming Events!
Crowd Joins and Speaks at Upcoming Events!
Crowd is proud to have some news for you and wants to share them with you.
March Is Export Month
This March is Export Month in the UK and as Export Ambassadors, Crowd is proud to be at the forefront of British creativity. This year’s Export month is the fourth event run by the UK Advertising Export Group (UKAEG).
This group features over fifty of the leading companies in advertising and the marketing services industry. This UK Government partnership accelerates global profiles and leads generation opportunities for the companies involved.
The 2022 Export Month Will Feature
The Fourth Annual Export Report
This report contains important information and the very first data on how exports responded to the global Covid-19 lockdowns. It will showcase the industry’s latest performance figures with research done by think tank Credos.
UK Advertising at SXSW
Working alongside the Department For International Trade, UKAEG will again showcase the very best of creativity in UK advertising. It is the global meeting place for over 300,000 innovators and creators from a wide range of creative industries.
UK House at SXSW will present thought leadership on innovation, sustainability, gaming and more, with an audience of up to 150 people. This event will be running virtually from March 16th-20th with Crowd attending and hosting a talk as part of the UK House presentation.
UK Advertising, Made Global Website
Crowd has pulled together some of their very best case studies to be featured as part of UKAEG’s new and updated, Made Global website. This campaign will exhibit their work globally and within the international market alongside other worldwide talents.
Read More about Export Month here.
Crowd Return to SXSW 2022!
As part of their ongoing membership of the UKAEG and as Export Ambassadors for the British Government’s Department for International Trade, Crowd will be present and host a talk at this year’s SXSW event which takes place between 11th to 20th of March in Austin Texas.
The SXSW Conference & Festivals celebrate the convergence of the tech, film, and music industries. lt showcases worldwide creative work along with professional talks, competitions, awards ceremonies, networking and conference sessions, and more.
Crowd’s Global CEO Jamie Sergeant said:
Exporting creativity is what we do every day so being able to showcase that on an international stage at the world’s biggest gathering of creatives is a great opportunity to show what we can do.
Jamie will be joined at SXSW by Head of Marketing Emma Glazier and Managing Director of The Netherlands Adam Smithson. Emma added:
It’s great to be able to attend the world’s biggest creative festival in person after the previous virtual events. We look forward to hearing from their industries leading thinkers and sharing some of their own insights too.
Crowd at ‘Meet the Supplier’ Summit in Dubai
This March, the Department For International Trade (DIT) is taking twenty UK companies on a trade mission to Dubai, with Crowd joining as a local specialist along with five other market experts to provide insights to expand in the Middle Eastern region.
Organized to help UK businesses export overseas, this is an inspiring opportunity that will connect organizations and local suppliers allowing them to forge new international business partnerships for the future. From retail store visits, business meetings, and networking throughout the day, the event will cover everything to do with successfully doing business in the UAE.
It’s an honor to have personally been invited by the UK government to attend and speak at this year’s Meet The Supplier summit in Dubai. With expanding their business from the UK to UAE in 2016, Crowd is excited to tell their story and Tom form Crowd look forward to meeting and inspiring brands that have an interest in expanding their products and services to the Middle East.
He will be representing Crowd and leading a presentation about how Crowd has successfully launched into the Dubai market, how they are now helping other brands expand, and what to prepare for when launching in this market.
The event will be taking place on Wednesday 16th March at the Sofitel Jumeirah Beach along with their own time slot to give their presentation followed by 1-2-1 meetings with British retail and consumer brands.
Crowd has previously worked with the British Government by delivering virtual trade missions on their Godigitalexpo platform.
If you’d like to talk to Crowd about launching your products or services into the Middle East, get in touch today.
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Good News and Announcements from Crowd
Good News and Announcements from Crowd
Crowd has some good news and announcements for you as a global creative agency, about its clients which are 2U and myAko.
2U Win for Crowd Spain
2U is an organization that partners with top universities around the globe to transform digital higher education through a combination of industry-leading online education technology and brand stewardship.
They partner with universities and corporate partners using their online learning platform, edX, for online education and to ‘unlock human potential’ utilizing the global reach that technology can provide.
Launching their coding Bootcamp with IE University in Madrid, 2U called on Crowd for help. Crowd was asked to create a marketing strategy that included local efforts to build their presence in Spain and drive enrolments for their online classes.
Crowd’s main focuses to boost 2U’s marketing includes:
- A social media audit and strategy
- An SEO audit and strategy
- Local keyword analysis for paid search
- Crowd is also currently running a 3-month paid campaign on Instagram, Facebook, and LinkedIn, focusing on awareness, consideration, and conversion to ultimately drive enrolments for their classes.
If you’d like to speak to its about marketing your services, then get in touch!
Helping myAko Glow with Confidence
Crowd has recently created a new proposition for its long-standing client myAko, an online learning platform. Crowd first started working with the brand in 2018 when Crowd created their name, brand identity, and accompanying brand guidelines, as well as designing their website and marketing assets which launched them successfully to market.
myAko allows people to study and complete courses, programs, or accreditations that are required to maintain the appropriate compliance levels at work, as well as supporting other staff management functionality such as performance reviews, career development, staff rotas, holidays, and a library of reference and training materials.
Until recently, myAko has been focused on the health and social care sector, but in 2021 the business started to expand into new sectors, including education, transport, and logistics.
To enable myAko to expand into new areas and sectors, Crowd was tasked with creating a new future-proof proposition. After intensive audience and landscape research, Crowd developed ‘Learning with Purpose’ which aims to empower people by showing the real-life benefits that learning new skills can have on your work and personal life. With the proposition in place, the next step was a new launch video.
Inspired by the warm glow of achievement that people can feel after learning something new, Crowd developed the ‘myAko glow’, illustrated by the brand colors creating an aurora around people. This positive, and eye-catching visual will be seen in both the video, the website, and other marketing materials, and proudly shows the emotive benefits of learning, as opposed to the logical, technical approach that myAko’s competitors normally use.
Crowd will now be working closely with myAko to develop and execute marketing campaigns to keep on supporting its business growth.
If you’d like to give your branding a boost, why not get in touch?
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Crowd Help Estate Agent Brand Move up the Ladder
Crowd Help Estate Agent Brand Move up the Ladder
Stirling Ackroyd has been a Crowd client for many years and briefed them to help them become the market leader within London and the South East.
Inspired by Stirling Ackroyd’s 149 years of experience, Crowd created the proposition: It pays to have experience behind you. This simple idea combined the brand’s unarguable knowledge with the consumer benefit of enjoying a higher return.
This new creative route was brought to life with powerful imagery utilizing the brand’s iconic logo – the legendary London griffin. This visual approach separated the brand from other estate agents who lacked the same level of respectability and heritage.
To ensure brand awareness Crowd produced an omnichannel campaign including radio, out of home, video, social, and a complete redesign and rebuild of the company website.
Crowd’s ground-up rebuilds using the WordPress platform focussed on usability and provides the visitor with easy access to a range of tools designed to make it as easy possible to find that perfect home to buy or rent.
The build involved producing a customized integration of the WP-Property Hive plugin that connects to the Reapit property data. This included customized search and property detail templates, and contact forms linked to the property’s assigned branch in a manner not native to the base plugin. The functions include flexible page builders within the CMS and an array of alternative layout options and configurations to meet the client’s varying types of content. The form actions also include dynamic event tracking.
Stirling Ackroyd offers a range of property services and these are covered through a simple and clear navigation system with key activities highlighted with calls to action that leap from the page.
Crowd looks forward to continuing working with this fantastic brand and if you’re in London and Surrey, keep a lookout for the Stirling Ackroyd out-of-home campaign launching soon!
Crowd offers a full suite of marketing services, why not give your brand a boost and get in touch?
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New Platform Is Live Music Game Changer by Crowd
New Platform Is Live Music Game Changer by Crowd
Crowd has recently launched a new digital platform for their clients GigRealm.
The way live music events are managed is outdated and relies on a lot of word of mouth and manual management meaning that it can be difficult for new artists to get gigs and payments can be late.
GigRealm is a unique platform that exists to support both artists and those organizing gigs. Artists can showcase their work and those organizing one-off events like weddings or multiple events (such as pubs and clubs) find the artists to play.
It is a well-thought-through idea that makes event management simpler and easier with the automation of gig contracts and the streamlining of post-event invoicing and payments for artists.
With Crowd building GigRealm’s platform to pair artists with venues, Crowd was briefed in 2020 to further the business model and expand the focus to include corporate entities. This includes venues owned as part of a chain. Once developed, this increased the audience and the market potential of the site.
To allow chains to get involved with the venues, an approval system was created, starting with tier 1 – head office, tier 2 – regional managers, and finally tier 3 – the venues themselves. This system creates a reliable workflow for everyone involved.
Additionally, a custom hosted bank mandate form was created to allow seamless payments by BACS, as well as cards, directly from the website via Stripe.
Automatic weekly invoicing was also included to allow corporate finance departments to view consolidated payments in one PDF-generated invoice which they can then always refer back to.
Crowd has not found any other platforms which encompass both a fully integrated payments system, used by the venues to pay artists and the logic required for their client.
This original business concept required an immense level of unique coding for their web development team. It resulted in some of the most advanced integrations they have tackled yet, into a multitude of third-party APIs and systems.
With GigRealm launched and already in use by artists and venues, Crowd is certain that many successful events will be held thanks to the system and undiscovered artists may find themselves on the road to stardom!
If you need help turning your big idea into reality, get in touch!
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Some Good News Announcements from Crowd
Some Good News Announcements from Crowd
Crowd worked with brands to create and improve their strategies and here are some of their success stories for brands.
Crowd Commit to the Climate Pledge
Crowd is working towards halving their carbon emissions by 2022, to being a zero-carbon emission business by 2025. Joining thousands of other businesses, Crowd has committed to the pledge with SME Climate hub.
Like other businesses taking the pledge, Crowd need to consider many aspects of their business and how they can improve and use the tools and resources on the SME website will help them.
Crowd has started by measuring their emissions, developing a climate strategy, reducing their own emissions and the emissions in their value chain.
What Is Net Zero?
Net Zero means that you are putting no more carbon into the atmosphere than you are taking out of it, so Crowd will need to consider their workspaces, their travel, communications and technical infrastructure and see how they can improve.
Becoming A B Corp
In addition, Crowd is continuing with their B Corp application as part of their ongoing work to become a sustainable company. As part of that process, Crowd has looked carefully at the way they work, their partners and service providers, and who they work with.
Working in a sustainable way is important for the health of the planet and their international team as a whole, so making this commitment will ensure a happy and productive working atmosphere for Crowd’s team both existing and new.
A New Engagement with Retail Giants – Sedar Global
With the world gradually returning to normalcy and businesses flourishing, Crowd is eager to announce its new business venture with Sedar Global for the next three years.
Who Is Sedar Global, and How Is Crowd Helping Them?
Sedar Global is currently present in ten countries, with 22 outlets in the Middle East, offering the region the highest quality, long-lasting, and fashionable home solutions. Sedar Global’s product range varies from curtains and foldable doors to designer pillows and wallpapers, making them a one-stop-shop for innovative and chic decor for more than 125 years.
Their mission is simple; providing customers with a clear, consistent, and high-quality end-to-end immersive retail experience that will leave them feeling at ease and taken care of.
With Sedar Global undergoing a brand transformation earlier in 2020, challenges became apparent with communicating their new brand offering that would connect and resonate with new audience segments. Crowd was brought on to conduct a deep social media competitor audit to better understand the landscape and market.
Crowd then gathered these learnings and insights to redefine a tailored social strategy that would amplify Sedar Global’s core values and reposition them as the region’s leading trendy home decor retailer across the GCC.
Their love of all things digital and the latest trends has allowed them to collaborate closely to build a whole new approach for their social media and spread the word through organic posts and paid campaigns with newly designed and colorful content.
Crowd will also be managing all of Sedar Global’s paid social campaigns, helping drive brand awareness, increase site traffic, online conversions, and store footfall.
Crowd is eager about what the future holds and how this partnership will grow.
Crowd Relaunches Luxury Shopify Store for Longmire
Crowd has recently relaunched a new Shopify store for a luxury brand.
Longmire is an independent, high-end British jeweler specializing exclusively in cufflinks of exceptional quality and timeless style. The brand began in 1979 when Paul Longmire was wandering through St.James in London and discovered a cufflink in a shop window. He fell in love with the cufflink so much that he decided to buy the shop and reopened it under his own name. The rest as they say is history.
Like many businesses that have had to adjust through the pandemic, Longmire realized the importance of digital marketing, and the potential of reaching a global audience. Crowd was briefed to redesign and launch its new e-commerce website built in Shopify, and develop a creative proposition to help boost awareness and sales at home and abroad.
The key inspiration behind their creative approach was to position Longmire cufflinks as highly collectible items, on par with fine art, antiques, and wine. Crowd also added the word ‘London’ to Longmire’s logo to emphasize the brand’s rich heritage to a global market eager to buy into authentic British brands.
To showcase Longmire’s exquisite cufflinks and collectability, Crowd wrote and produced a brand video. High-level photography and videography displayed each item at its very best and will form the basis of a cut-through social media campaign to ensure Longmire’s legacy continues into the 21st century.
If you’d like to speak to them about giving your online business a boost, get in touch.
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Come and Hear Crowd Speak!
Come and Hear Crowd Speak!
Crowd‘s team of marketing experts will be sharing some marketing insights and delivering inspiring talks in the next few months – here are some highlights.
UK House in UAE
On October 19th, at 2 pm, Crowd’s very own Social Media Director, Saleem Sharma, is speaking at the online event, UK House in UAE as part of this UKAEG event. The theme of this event is: ‘bringing back the joy of travel’ and Crowd is not short of ideas and case studies in travel marketing.
Saleem will present how to use data-driven creativity to reach and engage audiences as part of Crowd’s #iFoundRAK campaign case study. This 90-minute high-quality discussion is alongside other presentations by leaders and innovators from the UK and the UAE-based advertising industry. Add this to the calendar to be inspired and learn something new!
Register for UK House At UAE here.
Agency Growth Events
Following their talk on How to Internationalise Your Business at the Camp One event on the 14th of October, Global Head of Marketing, Emma Glazier and Managing Director (NL) Jet Weevers will both be keynote speakers at Agency Growth Events (AGE) Season One event.
AGE is the world’s only event series dedicated to the growth of digital agencies and Crowd is honored to be a part of it. Agency Growth Events brings together the sharpest minds from the world of Digital Agencies & Brands.
November 16th 16:00 – Jet
Jet is part of the Camp Two event on 16th November, where the day’s topics will include: How to Plan your Exit from Day One, Why and When Agencies Buy Others, and an Alternative Take on Mergers. At 16:00 Jet will be in the spotlight talking about Expanding Your Business in Europe.
December 10th 16:00 – Emma
Emma is featuring on the second day of the Summit event. The two-day Summit is dedicated to Brand content; Learn about the Personality of Purpose, Top three things on Brands’ Growth Agendas, Culture vs Strategy and Emma’s talk will cover the Power of Community.
Register here to reserve your space at the event and hear from more than 25 expert speakers in addition to their own.
Content Marketing Virtual Summit
They will also be sharing their experience of Going Global at the Content Marketing Virtual Summit on November the 6th.
The free event is aimed at those who work in producing content and includes such topics as how to improve your writing and insights in using keywords and structuring content for search engine optimization.
With 20 speakers and up to 10,000 attendees, it’s a must-see event for content marketers around the world.
You can register for the event here.
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Crowd Has Some Salient News to Announce
Crowd Has Some Salient News to Announce
Crowd has been working with global brands applying their successful strategies and you can see some success news from them.
A ‘Battle of Ringtones’ for Oneplus
Crowd has been working with the global mobile phone brand OnePlus to create a new campaign called ‘Battle of Ringtones’.
OnePlus members were invited to show off their creative skills to produce their very own ringtones or notification sounds. These were then shared on Youtube and judged by a panel of industry experts.
The best 2 ringtone entries receive a brand-new pair of OnePlus Buds Pro, and the best notification sound entry receives a pair of brand-new OnePlus Buds Pro. The top 10 entries will receive 500 RP, and all other valid entries will earn 100 raffle points to be redeemed against OnePlus products.
The campaign has been a great success, with 300 OnePlus members sending in ringtones and notifications to wow the judges. And with the competition now closed, Crowd can’t wait to hear the incredible tunes the OnePlus community has created.
A New Journey with Uber for Business
The Crowd team is excited to announce that they have started working with Uber for Business in Spain and Portugal.
What is Uber for Business?
U4B provides a single global platform for employee and customer needs, where businesses are able to manage corporate travel, meal delivery, and commute programs all within one platform. It makes it easier for companies and employees to share and pay for expenses, by having one Uber company account for employees to connect to and use from their own devices.
It’s a concept that delivers on value and efficiency.
How is Crowd helping?
Crowd’s team is helping U4B with their marketing efforts in Spain and Portugal, where their role is to create organic content and generate an ongoing stream of campaign-specific content that resonates with the local audiences.
They will also be consulting the U4B team on marketing best practices and assessing key trends in Spain and Portugal that might alleviate their future campaigns and generate more demand for the platform.
Crowd Eats!
They love staying connected with their team at Crowd. Every Thursday, after their morning calls they have a weekly competition with the global team, Crowd Eats! Team members post into their group their best meal that week and by using a poll, a winner is chosen. Points and favorites are made from creativity, presentation, dietary requirements, and humor! Winners receive a £50 food voucher to go and treat themselves to eat out.
Crowd has had so much fun with this so far! From impressions of Gordon Ramsay and burnt pasta to Gourmet meals out and homemade worldwide dishes. It helps their team think creatively with their photography, innovation, and TikTok videos and creates a buzzing environment within the team.
The standards have risen each week as the team gets more competitive and favors what the judges might like. Dogs and cats always give more votes to a dish, or you can get the divided votes between the meat-eaters and the vegans.
And sometimes their talented team excel themselves as in the example from Joyce below from their Dubai team…
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Crowd Did Beach Clean to Support the Trees and Seas Festival
Crowd Did Beach Clean to Support the Trees and Seas Festival
Plastic is now a worldwide environmental issue. It is predicted that at current usage rates, by 2050, plastic in the Ocean will outweigh marine life. How did it escalate to this point and what can we do?
Plastic was originally invented with good intentions. Before the 1960s, paper bags in shops were used daily. Over time, they were made and used to excess, harming the environment due to the number of trees being cut and used for the bags. The solution was created in 1959 by Swedish engineer Sten Gustaf Thulin who created the plastic bag as an alternative. These were designed to be re-used and last longer.
However, not enough money was being made through the concept of reusing items. In the 1950’s Lloyd Stouffer, the editor of Modern Packaging magazine, argued to a group of industry insiders “to stop thinking about ‘reuse’ packages and concentrate on single-use.
If the plastics industry wants to drive sales, he argued, it must teach customers how to waste. (MAHB). From this new concept, and through advertising and changing society’s perceptions, single-use plastic took off and was used daily without thought of consequence for years.
Now in 2021, plastic is unavoidable and used every day. Crowd sees plastic bags floating through the wind and microplastics embedded in the sand. 50% of the plastic produced is for single-use purposes and to Gustaf Thulin, the idea of a single use for his reusable bag would be absurd.
If the idea of disposability were changed through advertising, who’s to say they can’t reverse society’s perceptions and do the same. Spreading awareness is one of the best ways to educate others and help with environmental issues. NGO and Crowd partner Plastic Oceans International, run many projects including educational programs.
They have a free PDF discussion document to help others run workshops and meet-ups, after watching the eye-opening documentary “A Plastic Ocean” which brought the problem of plastic in seas to a global audience in 2016.
Recently Crowd did a beach clean to support the Trees and Seas Festival organized by Plastic Oceans International and Crowd is committed to ensuring that plastic usage is kept to a minimum as part of daily lives.
With a broad portfolio of sustainability projects under their belts, Crowd can help your business become cleaner and greener; something that’s becoming increasingly important to consumers.
Speak to them today. Contact Crowd today.
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Crowd Speak at Open Innovation Series
Crowd Speak at Open Innovation Series
This year’s Open Innovation Series theme is Driving Sustainability With Open Innovation and it takes place on 7th September, 16:00 – 17:00 BST.
Crowd will reveal how they are using open innovation as a tool to create plastic-free football stadiums across the world, by discovering and scaling innovative packaging solutions through a challenge prize.
The lineup includes:
- Myself: Jamie Sergeant, Global CEO, Crowd
- Susan Koehler, Chief Marketing Officer, Footprint
- Janet Coyle, MD for Business, London & Partners
- Lauren Quigley, Head of Innovation Programmes, London & Partners
Register for the FREE event here.
Through the Open Innovation Series, London & Partners will bring together senior leaders in innovation to explore the opportunities for innovation, collaboration, and sustainable growth in 2021 and beyond.
The event will showcase thought leadership and case studies from large organizations driving innovation across their business and those that are championing open innovation initiatives across London.
As the climate crisis worsens, there is a race to adopt sustainable solutions across businesses. Leading the way in this space is Footprint, a sustainable packaging company that uses plant-based fiber to create products that replicate plastic or polystyrene.
They, along with partner Crowd, are now looking to leverage open innovation to discover more innovative technology that could create completely plastic-free football stadiums.
Get your tickets for the online event here.
Crowd’s international team can help companies expand their horizons wherever they are. Speak to them today.
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Crowd Speak At UKAEG Cannes Lions Event
Crowd Speak At UKAEG Cannes Lions Event
The UK Advertising Export Group (UKAEG) chose Crowd to speak at the UK House at a celebration of Cannes Lions Creativity to showcase advertising with purpose.
The talk covered the MyDorsetMind project by Crowd. The project created a digital platform that enabled people to virtually access the Dorset countryside during lockdown, and therefore boost their mental health by feeling closer to nature.
The talk, delivered by Crowd Creative Director Steve Howling, explained how advertising agencies brands should look past messaging campaigns and see how technology and creativity can be used to create tools for consumers. By creating something useful, brands will engage more deeply with their audience, and become part of their life – rather than blend in with the rest.
This year’s themes from Cannes Lions Live were not only diverse but also forward-thinking.
- How COVID-19 has changed everything – Why culture, society and creativity will never be the same again.
- Coping with a crisis – Creativity is the answer: now what’s the question?
- It’s a journey, not a destination – Rewriting all the rules of retail.
- Build back better – How creative businesses will thrive, not just survive.
- Will brands still save the world? – The purpose priority post-pandemic.
- Are you stalking me? – Being cool, not creepy, in the pursuit of personalisation.
- A fad or the future? – The good, bad and the ugly: seeing the creative potential of new platforms and technologies.
- The vanilla content issue – Getting attention in a blizzard of bland stories.
Crowd’s international team and global footprint can help companies expand their horizons wherever they are. Speak to team at Crowd today.
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Crowd’s New Sydney Office Open for Business
Crowd’s New Sydney Office Open for Business
Following the recent opening of their office in Madrid, Crowd reveals their newest office launch in Sydney, Australia.
Covering Australia and the Southern Asia markets, their Sydney office will be run by Vinnie Romano and will bring Crowd’s award-winning marketing services to Australia’s biggest city.
Vinnie recently joined Crowd as Chief Commercial Officer with industry experience from Publicis and VCCP in London to Clemenger BBDO and The Monkeys in Sydney before having set up and ran his own successful content marketing agency, Frizbee.
Their new office is based in Sydney’s city centre a mere stone’s throw from the harbour front and iconic opera house.
Vinnie said:
I’m looking forward to bringing Crowd to Australia and beyond. The mix of insight-led data analysis, strategy and award-winning delivery have proven successful for clients all around the world and I’m pleased to be bringing that creativity and work ethic to this new Crowd office location.
Crowd’s Sydney office is looking for a Junior Account Executive to help on a range of marketing projects, so if you’re looking for an opportunity, why not apply here?
Get in touch with Vinnie today to talk about your marketing challenges.
Despite having worked with several clients in the Southern Hemisphere (including Chile Tourism, Gabon Airport and the Australian Government), this is their first office south of the Equator and gives them extended reach in terms of timezone availability.
With many of their team and their clients working remotely, they’re continuing to work successfully via video calls. Having people on the ground through helps them, service clients, within differing timezones. And when travel opens up again, there will be environmental benefits to only requiring short-haul flights for their internationally distributed team.
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Crowd Supports an Innovative New Project, ZoomHeadz
Crowd Supports an Innovative New Project, ZoomHeadz
Crowd have been working on an innovative new project with their partners at StoryFutures and Royal Holloway, University of London.
With the increased usage of video conferencing as a result of the Coronavirus pandemic, Crowd had the bright idea of developing a game which could help inject some much-needed fun into video calls.
This research and development project, funded from successfully winning a StoryFutures Storylab challenge, needed to evolve after the Coronavirus situation caused their initial plan for a public group activity to be abandoned. The new way of working they all found themselves in helped shape their thinking, and they shifted their sights towards delivering a fun experience that offered respite from long online interactions for remote workers.
Introducing Sway To PlayTM
The ZoomHeadz game involves Sway To PlayTM, a new technology developed by Crowd and allows participants of video calls to compete in a virtual racing game. The player’s car is controlled by the meeting attendee moving their body to the left and right with the aim being to dodge roadblocks and collect points. Each attendee is automatically entered into the game and turns are taken to amass the largest score. It’s a great icebreaker!
StoryFutures are conducting independent user research and the results have been very positive with 83% happy to recommend the game and 88% keen to play similar games. 71% of people felt they were more likely to collaborate with other attendees after playing.
With the Sway To PlayTM technology proven and ZoomHeadz complete and tested, the possibilities for different types of games are actively being explored to provide further team activities to the video conference.
If you’d like to be notified when Crowd and StoryFutures launch ZoomHeadz, join the mailing list.
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Have You Been Opening The Crowd Advent Calendar?
Have You Been Opening The Crowd Advent Calendar?
What we love for the holiday season is the advent calendars, and especially those that wrapping up the entire year are the best ones, like Crowd does!
As we approach the end of the year, Crowd’s team around the world have been looking back on some of their highlights in a series of videos posted on our social media channels. But, with one eye always on the future, the team also included some interesting insights into what 2020 might hold for us too.
We highlighted some of the interesting facts and predictions of 2020, as the days pile up, we’ll add more from our favourite ones.
Follow Crowd on social to get useful marketing insights in your feed every day!
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Crowd Attend IFITT Talk At Bournemouth University
Crowd Attend IFITT Talk At Bournemouth University
Last week, Crowd attended an IFITT talk on artificial intelligence in travel and tourism industry, hosted by Bournemouth University and spearheaded by Professor Dimitrios Buhalis.
IFITT, the International Federation for Information Technologies and Travel & Tourism, is the leading independent global community for the discussion, exchange and development of knowledge about the use and the impact of new information and communications technologies (ICT) in the travel and tourism industry and experience.
According to Crowd, it was an awe-inspiring event, with some of the world’s most respected academics in the field of artificial intelligence present and giving talks. These included: Dr Nigel Williams, President of IFITT — Dr Iis Tussyadiah, Dr Luiz Mendes Filho, Professor Vasilis Katos and Dr Chulmo Koo.
These talks included topics such as Smart Tourism, AI’s role in Tourism, the issues around AI and Robotics and the principles of AI and arguably most importantly, the future of tourism with AI.
Following the talks from the academics of the group, the focus was moved on to how businesses within Dorset were using AI for themselves and for their clients. As such, they heard from Anthony Story of Silicon South and Lee Mallon of Rarely Impossible, hearing what great work they are doing in the area with this new technology.
There was also a great opportunity for Crowd ourselves to talk about how we were using AI for our clients, especially in the social media space of social listening and community management.
Crowd thanks to Bournemouth University and to IFITT for the great and educational day!
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