Croud Appoints Jerry Buhlmann as Non-executive Chairman

In the wake of record growth and recent multi-million-pound investment for the business, Croud has appointed Jerry Buhlmann, former CEO of Dentsu Aegis Network, as non-executive chairman, to accelerate global growth and take Croud’s unique model into the next decade.

Buhlman has over 30 years’ experience in the media and advertising industries, most recently as Chief Executive of Aegis Group PLC and then of Dentsu Aegis Network from 2010 to 2018, where he was the key driver of growth and led a number of high profile acquisitions, including the sale of Aegis Group PLC to Dentsu.

Luke Smith, CEO and Co-Founder of Croud, said of the appointment:

It’s an absolute honour to welcome Jerry Buhlmann to Croud’s board. He is A-league when it comes to our industry, and brings a wealth of experience to our business. This is a huge validation of both the business the Croud team has built over the past eight years, but also our decision to remain independent and partner with LDC. With Jerry’s support and guidance, we can continue on our mission to become the world’s finest technology and communications group over the next decade. We’re privileged that Jerry has chosen to be part of our next phase and we’re looking forward to having his wisdom and drive to continue our run of global growth.

Jerry Buhlmann said:

Croud is an exceptional business with a high-performance culture delivering innovation and value to its clients. Croud is at the cutting edge of new technology, new client-focused services and business models which will drive value for all their stakeholders. Both Luke and Ben are dedicated and visionary leaders and I’m looking forward to supporting them to continue Croud’s outstanding growth and success.


About Croud

Croud is an award-winning, global digital agency, specialising in PPC, SEO, content, paid social, programmatic, shopping and feeds, data and insights.