Beyond Rebrands to Better Represent Its Offering
Design and technology agency, Beyond, rebrands to better represent its offering in a rapidly changing digital landscape. They have just unveiled a new logo, refined service offering and revamped website.
- Beyond reveals new logo, refined service offering and revamped website.
- Global design and technology agency builds on recent successes to better reflect the breadth of services.
The global agency with studios in London, New York and San Francisco has recently won major programs and projects for the likes of the Royal College of Art, REED Recruitment, Snapchat and Mailchimp and is rebranding to better reflect the breadth of its services.
As part of the rebrand, Beyond is focusing on three key service offerings to explain how the agency can help brands throughout their digital journey:
- Improving customer experiences
Beyond currently works with numerous organisations such as Snapchat and Facebook to objectively assess the quality of their interactions with users, help them learn from their competitors and ultimately design and implement improvements to drive up adoption and serve customers better.
- Making world-class products
Beyond works with a range of clients such as Google and REED Recruitment to bring the best in strategy, design and engineering to help them conceive, plan, test and build digital products from scratch.
- Accelerating product outcomes
Beyond is increasingly working with clients like Just Eat, Purplebricks and Photobox to provide the expertise to rapidly address product challenges. This is done by working in partnership with senior leaders to drive their product strategy and move their business forward at pace.
Nick Rappolt, CEO, Beyond, comments:
Beyond is 10 years old this year. Since our formation, we’ve constantly evolved to better serve our growing client base during a time of accelerated change. This has seen us expand our service offering to now cover clients’ needs whatever stage they are at in their digital journey.
We’re now fully equipped to work with marketing, product and board-level leaders to help them understand their customers better – and then build the right products to serve them. At the other end of the scale we’re increasingly finding ourselves working closely with Chief Product Officers and Chief Technology Officers to help them define their product vision, design a strategy and improve their business outcomes. Our new proposition better reflects this and we’re very excited to take it to market.
Richard Foster, Creative Director, Beyond London, comments:
Everyone tends to look and sound the same these days, so it was important we didn’t create another faceless logo. Beyond has a unique culture that’s collaborative, opinionated and driven by a set of beliefs, so we needed to create a brand that reflects this.
We’ve used a twist on a classic looking serif face, removing the vowels and applying a bold palette to create a wordmark and identity system that has a confident and clear point of view. We’ve paired that with punchy language, a clean sensibility, oversized imagery and used the cut from the wordmark as a graphic element across digital, video and print.
We believe that our new brand positions us to enter our second decade as a grown-up, mature agency ready for the challenges ahead.
Beyond is a design and technology agency that builds world class products for the digital age. They help their clients make better versions of themselves.
With studios in London, New York and San Francisco, they provide design and technology services to leading companies including Google, Facebook, Paypal, Mailchimp, Snapchat, Just Eat, PurpleBricks and the Royal College of Art. Beyond is part of the Next Fifteen Group, an AIM listed company.