Clickslice Helped Humax Increase Their Organic Revenue by 69%
ClickSlice helped Humax, which is a South Korean tech giant, to improve its visibility and to generate more revenue.
The Background
ClickSlice was hired by the South Korean tech giant, Humax, to improve the visibility of their products in Google and generate more revenue.
Humax produces set-top boxes, so they’re in a daily battle with big-name retailers like Amazon, Currys, John Lewis, Argos, and eBay, just to name a few! No matter what keywords ClickSlice decided to target, the competition would be some of the toughest out there. These giants have whole departments across the globe dedicated to claiming those top Google spots.
However, no matter who you’re up against, you can always win the top spot if you work smart.
The Keywords
ClickSlice was assigned to focus on Humax’s Freeview box range, particularly their flagship Freeview product: the FVP-500T.
ClickSlice picked a variety of keywords to target and focused on the ones they knew would generate the most revenue for Humax. Here are a few examples from the campaign:
- “Freeview recorder box”- 9,900 searches/ month
- “Freeview hd recorder” – 1,000 searches/ month
- “Freeview recorder” – 8,100 searches / month
- “Set top box recorder” – 720 searches/ month
The Campaign
Their first priority was optimizing Humax’s Freeview page, to make sure Google’s web crawlers could recognize the content on the page and extract what they need. Once optimized, ClickSlice re-configured their internal link structure and silo hierarchy to crank up the pages’ authority.
Once the website optimizations were complete, ClickSlice set up an extensive, ongoing link-building campaign to push the site up even further. Their team focused on getting Humax mentioned on big media websites to propel their brand name and domain authority up the Google ranks!
The Results
Humax is now dominating the first page of Google for all of the core keywords!
The green arrows under the ‘Google Change’ column indicate how many positions their website rose in the search results – thanks to the ClickSlice method.
And thanks to the high Google rankings, their page views have doubled!
Before:
After:
More Money, Fewer Problems
As ClickSlice targeted keywords with a clear intent to buy behind them, their improvements quickly translated into additional revenue for Humax.
Here’s how much revenue was generated for their flagship FVP-500T product BEFORE ClickSlice was hired (6-month reporting period):
Here’s how much revenue was generated for their flagship FVP-500T product AFTER ClickSlice was hired:
That’s a massive 69% increase in organic revenue!
About ClickSlice
ClickSlice is an award-winning SEO agency in London that is known for their unique approach to SEO.
