Bold+Beyond Led the Growth of the Privé Revaux In Europe
Privé Revaux is a fast-growing brand marketing affordable and high-quality sunglasses with endorsements from celebrity partners, including Jamie Foxx, Ashley Benson, and Hailee Steinfeld.
The brand sells fashion-forward sunglasses at a retail price of $29.95 through its website, mall-based kiosks, and third-party retailers. Bold+Beyond led the growth of the celebrity-backed brand in Europe to its acquisition by Safilo at a $110M valuation.
Testing
Bold+Beyond tested the European market on Facebook and Instagram to learn the market and optimize targeting. Paid social advertising allowed them to precisely target different audiences while testing various triggers and displaying product details across static and dynamic placements to identify the best performing clusters.
Within the competitive context of the fashion & sunglasses industry, their best performing growth hack relied on adapting the brand’s DNA using local influencers and celebrities to stand out and add legitimacy to their ads. Bold+Beyond also leveraged Prive Revaux’s disruptive approach to offering consumers a high quality and stylish product at an affordable price point.
Accelerating
Bold+Beyond then deployed an iterative multi-channel media mix to scale Privé Revaux holistically. Leveraging insights collected about where their audience is and what content resonates, they launched 5 new channels to provide additional growth levers, building a successful Media Mix approach and accelerating growth.
Website Optimization and Automation
Once acquisition funnels were on track, Bold+Beyond optimized the website, leveraging screen recordings, tracking and events, and A/B testing to increase the AOV and Conversion Rate. They also leveraged the data they had collected about their audience and consumers in order to implement a series of automations, including a welcome series, first-time order discount, abandoned browser, abandoned cart, and enriched content.
Retention and Referral
The key is to focus on the consumer lifetime value and LTV/CAC in an increasingly competitive online environment.
Therefore, Bold+Beyond launched a referral program incentivizing members to refer new clients, decreasing the overall CAC. They also built a retention strategy, creating content to engage Privé Revaux’s database and increase recurring orders.
POS
To support online sales, Bold+Beyond leveraged their collected data to build POS, adapt brand DNA to the local European market, and adjust messaging to produce stunning visuals much appreciated by their local target audience.
About Bold+Beyond
Bold Beyond is a Consulting and Digital agency providing digital products and growth marketing programs for every stage and every goal of scale.
